Hannah Tummey’s Post

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Account Director at Hotwire | B2B Tech Integrated Marketing | Customer & Revenue Growth | ABM ABX | Strategic Partnerships

How to use networking skills for the greater good 🌈✨ I recently ran a fundraising event in my local pub. It was a big success and I learned A LOT. Learnings… ✨ If you’re brave enough to go out and build relationships with your local community (businesses & customers), and bold enough to ask for support (event promotion/raffle prizes/event attendance), 9 times out of 10 you’ll be met with kindness and generosity. ✨ Identify community leaders that can help create noise. ✨ A successful event requires extensive planning, the right positioning, early and heavy promotion, attentive on-the-day facilitation (your face should be sore from warm welcoming smiles) and a clear understanding of R&R (lesson learned when 9pm burger sales job was divulged to beer-charged Sous chef - freebies galore). ✨ The ‘loss aversion’ bias is a thing… ‘last tickets available’ worked a trick on the promotional material. ✨ On the day, reinforce the purpose, your personal experience and the emotion behind it to get maximum support. ✨ ‘Communities’ in the old sense of the word DO actually still exist. You just have to be open, reach out and build. ✨ Events are exhausting to run alone 😅 It takes a team to get the best outcome (thanks Mom). The results… 🌈 A singer and a full house band sang for free all day and night. 🌈 A catering service donated BBQ produce and their time to cook up a storm, enabling us to sell tickets. 🌈 £500 worth of raffle prizes were donated by local businesses. 🌈 About 50-60 people attended, even the local Mayor (quirky man in dungarees) 🌈 I’ve now raised a huge £2.5k I’m £1k away from my target (link in comments) and am raising money for the tools, equipment and teacher training to build quality schools in South African townships for children in poverty. This November, we’re heading to a township in Cape Town. 81% of South African 9-10 year olds cannot read for meaning. Mellon Educate is on a mission to change that. 🫶🏼 #networking #fundraising #community #eventplanning #eventmanagement

Lisa Hayden

People and Culture Manager at Hotwire Global

3mo

Well done Hannah this looks amazing!

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