Hannah Tillotson’s Post

We're busy planning next week's free webinar off the back of this quarter's release: ✨ The ClickTech Growth Guide ✨. On Wednesday 8th May at 3pm BST (10am EST), I'll be chatting through our three-step approach for campaign growth: 1. ✅ Resolve issues with ad delivery that could be limiting your campaigns 2. 🆕 Replenish your campaigns with new features, formats, and elements to test 3. 📈 Review your reporting and analysis approach for optimal value and minimal wastage. Registrants will receive the full Growth Guide after the session, which not only supports campaign optimisation but is a great training resource (even if I do say so myself!). Sign up here to join a friendly bunch in navigating the challenges of paid media, and submit any questions you'd like to have answered during the session: https://bit.ly/49Scbpu See you then 😎 #PaidMedia #PaidSearch #MicrosoftAds #GoogleAds

Imagine turning a simple click into a cascade of customers 🌊. That's exactly what we did for a client who was struggling to make waves in the digital world. 🌐 By leveraging our tailored Google Ads strategy, we didn't just improve their game; we changed it. 💥 Ready to see this kind of growth for your biz? 🚀 Contact us for tailored marketing assistance. #MarketingSuccess #GoogleAdsGenius #SalesBoost

We get it—Google can feel like a necessary evil in the world of online marketing. But when it comes to navigating their rules and leveraging their platform for results, you need a partner who knows how to play the game—and win. That’s where we come in. At RSM Marketing, we approach digital advertising with a healthy dose of skepticism paired with unmatched expertise. Here’s how we help you succeed: ✅ Accurate Tracking & Data Capture: We ensure every lead and interaction is tracked with precision, giving you clear insights into your campaigns. ✅ Smarter Ad Platforms: By feeding ad platforms the right data, we help you attract more qualified leads. ✅ Relentless Focus on Your Goals: Whether it’s driving sales, increasing inquiries, or growing your brand, we hammer your goals with results-driven strategies. Trust us to turn Google’s rules into your advantage—so you can focus on what matters most: growing your business. ➡️ https://loom.ly/imlN2Ck #DigitalAdvertising #GoogleAds #DataDrivenResults

Google Ads offers a wealth of insights into your ad campaigns, helping you optimise performance. One of the most valuable tools is Auction Insights, which provides detailed information about your ad’s performance relative to competitors. In our latest blog, we’ll explore the key components of Auction Insights and how to interpret them effectively, take a read! https://lnkd.in/e3rEuYyx #DigitalMarketing #GoogleAds #AuctionInsights #DigitalMarketingAgency

Imagine turning a simple click into a cascade of customers 🌊. That's exactly what we did for a client who was struggling to make waves in the digital world. 🌐 By leveraging our tailored Google Ads strategy, we didn't just improve their game; we changed it. 💥 Ready to see this kind of growth for your biz? 🚀 Contact us for tailored marketing assistance. #MarketingSuccess #GoogleAdsGenius #SalesBoost

🚀 Elevate Your Google Ads Strategy: Unveil the Power of Conversation Tracking! Looking to skyrocket your Google Ads game? Here’s a game-changer: conversation tracking. 📊 Imagine having a crystal-clear view of what happens after users click on your ads – from purchases to sign-ups and beyond. That's exactly what conversation tracking offers: actionable insights into your campaign performance. With this data in hand, you can fine-tune your ads, optimize your budget, and drive better results. Don't just hope for success – track it, measure it, and watch your campaigns thrive! 💥 #GoogleAds #DigitalMarketing #ROI #DataDrivenMarketing

We are seeing great results with Google Performance Max Campaigns for our clients! 🌟 Here's why you need to consider them: 1️⃣ Reach your audience across all Google networks, from Search and Display to YouTube and Gmail. 🎯 2️⃣ Google's powerful AI optimizes bids, placements and ad formats in real time to maximize results. 🤖 3️⃣ With Performance Max, we’re not just driving clicks — we’re driving meaningful actions. 💼 Whether it's sales, leads or app installs, this campaign type is designed to deliver results. Performance Max Campaigns adapt to the ever-changing digital landscape, ensuring you're always one step ahead. 📈 Ready to supercharge your marketing efforts? 🚀 Contact us today to learn more about how Google Performance Max Campaigns can revolutionize your online advertising strategy! https://ow.ly/23Sv50RjsHX #GoogleAds #PerformanceMax #DigitalMarketingSuccess

Google Ads is testing a new feature—competitive pressure insights directly in your optimization score! 📊 Now, advertisers can see exactly which competitors are impacting campaign performance, taking the guesswork out of the equation. What does this mean? You can now adjust your strategy based on real competitor data rather than assumptions, giving you a sharper edge in reaching your campaign goals. 🏆

Performance Max campaigns can give you great results when they're done right, but they can be something of a black box. Google tends to hide information that's really important to marketers who want to improve their campaigns over time. One example is that they don't allow you to see what channels are using most of your budget and how they are performing. That can be incredibly useful information. Maybe you're spending very little on YouTube but it's giving you a 20 to 1 return on ad spend. You can take that knowledge and create more videos, or create a dedicated YouTube campaign. Today I want to help open up the PMAX black box and show you how to use a script, created by Mike Rhodes and adapted by Jack Felstead, to pull channel spend and performance data directly from the Google Ads API into a Google Sheet. Prefer to read? Visit us online at https://lnkd.in/drxAn5Mg #DigitalMarketing #GoogleAds #PMAX #PerformanceMax #PPC #MarketingIreland #MarketingCork #MarketingTips #GoogleAdsScripts

Your Google Ads might be as lost as a cat in a ball of yarn! But fear not, we're the cat whisperers of the digital world! 🧙♀️ Let us untangle that mess and turn your ads into a money-making machine. . . #googleads #brandnmark