Dr Hannah Gibson’s Post

Feel like your website isn't saying what you want it to say?! You’re good at communicating in person or over the telephone and probably good at sales. But when you try to share the same message on your website, it ends up a confusing mess. Many business owners struggle with this, especially when they’re busy (stop spreading yourself too thin, guys!). Translating your expertise into engaging website copy is hard. If it was easy, people like me wouldn't exist. Well, we would exist, but we wouldn't be copywriters, haha. Back to the point... Imagine having a website that clearly articulates your value, attracts high-value clients, and increases sales —all by the end of the day. (presuming I have availability, of course ;) Book your VIP Optimisation Day now, and tick "Sort website content" off your to-do list once and for all. Your website could be working as hard as you do. Bringing in tons of clients on autopilot.

Right now, I'm writing new website copy for a company that has niched, changed markets, and grown tenfold since last updating its website. In this instance, they need a full rewrite to completely reposition their messaging. After fact-finding and researching, I'm now at the stage of articulating what they do and deciding on the exact wording. Using my proven 5-step C.R.A.F.T. method, the new web copy will: ✅ speak to their new, more targeted ideal clients ✅ explain their value better and more simply ✅ differentiate them from competitors All in a more streamlined and easy-to-navigate format, so they can sell their services more effectively. If this sounds like something your company needs – overhauling your website copy to represent where you are today – get in touch. I'm taking website copy project bookings from May onwards (after I finish this one). #websitecopy #websitecopywriter

Every morning, you check your emails, hoping for those dreamy client inquiries, but instead, you see... 🦗crickets🦗 Your website is up, looking pretty, but it’s not pulling its weight. 🤷🏻♀️You’re stuck wondering why all your effort isn’t converting into actual, paying clients. And let’s be honest, it stings. Watching potential clients click away to your competitors’ sites feels like a punch in the gut🤦🏻♀️ You’re left second-guessing your copy, your design, your entire strategy. Meanwhile, your competitors—whose services aren’t even half as good as yours—are snagging the clients you deserve. ❌It’s time to stop the madness!!! ➡️Click the link below for 5 key ingredients your website needs to attract, resonate and convert. 💬And when you’re ready to invest in a new website, comment WEBSITE and i’ll send you a link to book a complimentary call. https://lnkd.in/eMrB2_vD

When visitors land on your website, you only have nanoseconds to make a first impression and get them to stick around. If your site has any of these three issues, consider tightening it up to get better results. 1. Fluffy Copy That Doesn’t Mean Anything When you’re selling, every word you write on your website matters. If you say the wrong thing, you won’t get results. This idea sounds pretty simple, but there are some phrases I constantly see that are a total turn-off to prospects. I was researching a prospect recently and had to chuckle a little when I read their website home page. It had all the “fluff” words I (and most website visitors!) abhor. If your website copy sounds like this, it’s time to invest in a professional website copywriter: “As one of the leading companies in the nation, [Company] is your best choice as a partner because we understand your business. We offer you the convenience and efficiency of our centralized services, providing one-stop shopping to meet your needs. Our world-class technology services allow you to order online, produce high-quality documents, and receive products electronically. At the heart of everything we do at [Company] is our commitment to your overall delight with our team and our services. We pride ourselves on promoting an atmosphere of concern and compassion for our customers and our fellow employees.” How many times do you see “leading company,” “one-stop shopping,” or “world-class technology?” Sorry folks, those descriptions tell me nothing about how you can help me or what makes you different. Click the link to view the full list >>> https://hubs.ly/Q02Jy-7F0 #website #entrepreneurs #marketingstrategy

Need a new website copy but don't have time for it? Potential clients often say: "I love your offer, but I don't have time to spend hours on discovery calls". My offer is so robust and comprehensive that they assume it takes hours and hours of their time. It does take hours and hours - of MY time. Here's how much time it takes for YOU: - 60-minute discovery session - Sending out client surveys - Sending emails to connect me with clients to interview - Copy presentation (30-minutes) - Copy review In total, you give me around 3 hours of your time. In return, you get messaging and website copy that sells for you 24/7, helps you stand out from the competition and sets the stage for unified, powerful marketing activities across the board. That's impressive ROI for just 3 hours of your time. And the process? As Aryeh Munk said, the process is smooth and pleasant, and because I've worked in so many industries (17+ and counting), I get up to speed on the nuances of your business ridiculously fast. Need clear, compelling website copy? DM me. Next website slot available in May.

📢 When dream clients visit your website, are they picking up what you're putting down? Imagine this: Your potential client lands on your website, but instead of feeling understood, they're met with generic, impersonal copy that feels just... Meh 🫠 Frustrated, they click away — taking their business elsewhere. Ouch, right? When your copy misses the mark, your messaging fails to connect, and your chances of converting visitors go out the window. You lose them before they even know what you offer. But if you get it right? Your words connect, engage, and convert. Your website becomes a tool that works 24/7, speaking directly to those who need you most. Here's how to make sure your copy connects with your dream clients: ✔️ Know Their Pain Points Address their biggest challenges head-on. Show them you understand. ✔️ Use Their Language Speak like they do — no jargon, just real talk. ✔️ Position Yourself as the Solution Make it clear why your service is exactly what they need. If your website isn’t turning visitors into leads, you don’t need a new website — you need better website copy. Want more tips? Read my blog post on why prioritizing website copy is so important - https://lnkd.in/gQ8fkuNT

Say a belated hello to The Bold Copy. 2.0 ✨ I’m so excited to announce that The Bold Copy is back online with a new look and website. For the last year, I’ve been working on this new chapter for TBC and it feels so relieving to finally share it. 2.0 feels more fun, fresh and authentic. I didn’t want to have a stuffy site that felt like a drag to read, I wanted something captivating and colourful like my work. You’ll spot my ‘A Little Bit More Ctrl+C’ blog on the site, this will be filled with professional advice, an occasional freebie and book reviews - because why not? If you’re not in the position to hire help for your business, I’ve also created a newsletter. This will be a place where I’ll share my secretive stash of SEO tips to help you reach your content goals. However, the most exciting part of this launch is my brand spanking new One-Day Website Package. It’s what it says on the tin: a package where you can get a website in just ONE DAY. So if you’re looking for a quick, cost-effective way to get your brand online - hi, my name’s Laura. Anyway, I was expecting to launch on Tuesday but as with everything, my clients’ needs come first, hence the delay. So with that, over and out 🖤 https://lnkd.in/deVdxk59 #newbeginnings #freelancecopywriter #freelancewebdesigner #websitelaunch

🔍 Discover the secrets to website conversion magic! 🌟 Did you know that a simple tweak in your copy can spike your conversion rates by 20%? 📈 Dive into this insightful article with 30 top tips to transform your website copy: from cutting clutter to embracing human-centric language. Unveil the power of impactful web copy! 💥✍️ #CopyTips #ConversionSecrets #BoostYourWebsite https://lnkd.in/eRHCjMZ2

𝟓 𝐒𝐢𝐠𝐧𝐬 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐩𝐲 𝐍𝐞𝐞𝐝𝐬 𝐚 𝐑𝐞𝐟𝐫𝐞𝐬𝐡 Your website is often the first impression potential clients have of your business. If the copy isn’t doing its job, it can mean missed opportunities and lost conversions. Here are five signs that it may be time for a refresh:  𝐇𝐢𝐠𝐡 𝐁𝐨𝐮𝐧𝐜𝐞 𝐑𝐚𝐭𝐞𝐬  If visitors aren’t sticking around or clicking through, your copy might not be resonating with them. Engaging, targeted language keeps users on the page and encourages them to explore. 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐚 𝐂𝐥𝐞𝐚𝐫 𝐁𝐫𝐚𝐧𝐝 𝐕𝐨𝐢𝐜𝐞  Does your website sound like “you”? An unclear or inconsistent tone can confuse visitors about who you are. On the other hand, strong, distinct copy builds brand recognition and trust. 𝐎𝐮𝐭𝐝𝐚𝐭𝐞𝐝 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 Has your business evolved, but your site copy hasn't kept up? Make sure your messaging reflects your current offerings, values, and expertise to remain relevant and trustworthy. 𝐋𝐨𝐰 𝐒𝐞𝐚𝐫𝐜𝐡 𝐑𝐚𝐧𝐤𝐢𝐧𝐠𝐬  Search engines love fresh, optimized content. If your site isn’t ranking as well as it used to, a copy refresh with SEO-friendly language can help bring in organic traffic. 𝐋𝐨𝐰 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬  If visitors aren’t converting into leads or customers, your calls to action or value propositions may not be hitting the mark. A refined copy can help clarify your offerings and drive action. Ready to revamp your copy and elevate your brand? Reach out to discuss how I can make your website work harder for you!

The difference between good and mediocre website copy Mediocre website copy: ✅The business talks entirely about themselves ✅There is nothing about their customer ✅Irrelevant information such as life stories of the team ✅Not optimised for mobile ✅No call to actions Good website copy: ✅Entirely customer focused ✅The copy talks about the pain points and challenges of the visitor. ✅The visitor reading the copy thinks ''that's me.'' ✅Optimised for mobile ✅Call to actions positioned in above the fold, the middle part and the bottom of the page. Not taking your website copy seriously is a mistake and potentially turns visitors away and they go elsewhere. #websitecopy #marketing