Hammed Tairu’s Post

Let's be honest, scientific marketing is a tough job. Most marketing departments are: 🥵 Understaffed 🥵 Overworked 🥵 Underfunded, and 🥵 Overwhelmed And if years of working with scientific companies has taught me anything, It's that most companies do not have all the tools and time they need to harness the true power of their digital marketing. And it's not always their fault either. Most are running ads, but they're often managed by non-industry experts or agencies focused more on traffic than actual results. And if they do have a website, and most do, it's often not much more than a glorified, and rather confusing, business card. Sure it might look like a website. It might even generate lots of traffic. But there is so much more to traffic numbers than meets the eye, Which is why I'm excited to introduce you to ScalerMetrics. The perfect balance of expert analysis and personalized growth strategy. Born out of, quite frankly, too many conversations with companies who are not ready or yet able to properly invest in their internet presence, and have no idea how well their marketing is working. ScalerMetrics is the result of years of process refinement and analysis and helps our clients do all of the following: 🤗 Build brand awareness 🤗 Enhance customer engagement and satisfaction 🤗 Expand market reach and accessibility 🤗 Increase operational efficiency 🤗 Gather real-time insights for strategic decision making 🤗 Ensure compliance and security 🤗 Build competitive advantages We do this in four ongoing and powerful steps: 1) Discovery & Insights: We engage with your team to understand your objectives and assess your online presence, analyzing strengths, improvement areas, and competitor comparison for strategic insights. 2) Growth Recommendations: Leveraging insights from the initial phase, we craft strategic recommendations and action plans to enhance your digital footprint and boost lead generation. 3) Performance Dashboard: Continuous monitoring of your website and marketing performance through a customizable dashboard, enabling strategy optimization. 4) Monthly Progress Reviews: Regular monthly meetings with our account manager to evaluate progress and strategize for further enhancements. Essentially we become your eyes and ears out there in the vast digital world so you can focus on what you do best, with an entire arsenal of valuable information at your fingertips. For our clients, it's all about making informed decisions and using marketing dollars as wisely as possible. For us, it's about getting to work with more amazing companies, even if they are not quite ready to fully invest in a more professional internet presence. So if this sounds like the missing piece you've been looking for, let's take a first step towards digital excellence together. Send me a private message or schedule a personal consultation with our experts today!

Fact: Invisibility isn't a marketing superpower. Remember that useless app? Ignored. Mediocre marketing? Same fate. Question: Are you inspiring your audience or interrupting them? Here are signs your marketing is haunting, not helping: • Your website? A ghost town. ️ • Leads vanish faster than your budget. • Brand awareness? It's more like brand amnesia. • Competitors are stealing your thunder. Stop being a ghost. Become a thought leader: Low Website Traffic? SEO and content marketing are your best friends. Use relevant keywords, optimize your content, and let your expertise shine through. 🌟 Poor Lead Conversion? Nurture your leads. Segment them, engage them, and guide them through the sales funnel. Remember, every lead is a potential success story. 📈 Low Marketing ROI? Measure, refine, optimize. Use analytics tools to track your results. Allocate resources to what works and adjust what doesn’t. Data is power. 💡 Price Tag Stigma? Shift the conversation from price to value. Highlight your unique value proposition and highlight successful client stories. Be the trusted advisor your clients need. 💼 Weak Social Media Presence? Engage, provide value, and tailor your strategies. Each platform is a new opportunity to connect and grow. 🌐 💡 Want to learn more about making your marketing more efficient and grow your Software Development Outsourcing business? Check out this article: 🔗 https://lnkd.in/dYRkwhN4 🚀 Act Now! Don't just read and forget. Apply these recommendations and see your business soar. 🆓 Need help? Contact us for a non-obligatory consultation!

This is so real when it comes to getting the attention of busy executives at top corporates.

No, I don't want your free marketing manager’s survival guide. And no, I don't have 15 minutes to hop on a call next Tuesday. 👋 Hello, I'm a buyer. 7 things I wish more people would know about me: 🎬 𝐈 𝐬𝐩𝐞𝐧𝐝 𝟗𝟗% 𝐨𝐟 𝐦𝐲 𝐭𝐢𝐦𝐞 𝐍𝐎𝐓 𝐛𝐮𝐲𝐢𝐧𝐠 The right job title ≠ buying. Having an issue ≠ buying. Sure, stuff could be better. But mostly, I'm managing. I simply don't have the time to fix everything. My schedule is ALWAYS packed with more important work. 🎬 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐬𝐭𝐢𝐥𝐥 𝐠𝐞𝐭 𝐦𝐲 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 I do enjoy learning, entertainment and connecting with people. However, unsolicited pitches feel as good as stepping into a 💩. I also ignore 99% of the ads, or click just out of curiosity and with no intention to buy. 🎬 𝐒𝐨𝐦𝐞𝐭𝐢𝐦𝐞𝐬, 𝐭𝐡𝐨𝐮𝐠𝐡, 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐭𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐨𝐮𝐫 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬 For example, last year, our CEO had a bad board meeting, after we missed our targets two quarters in a row. And, as 💩 tends to roll downhill, we HAD to do something about it. 🎬 𝐇𝐨𝐰 𝐈 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 I found Google to be useless in the first phases of solving complex issues. The "SEO content" is usually generic, and often, superficial. Instead, I discuss with others. My colleagues. People in my network. Asking questions in closed communities or group chats. It's those discussions that focus my research. I'm pointed to people with a similar issue, or experts. That's when I start discovering potential solutions. 🎬 𝐘𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐢𝐬 𝐯𝐞𝐫𝐲 𝐟𝐫𝐮𝐬𝐭𝐫𝐚𝐭𝐢𝐧𝐠 I still have all the other stuff on my plate, and I don't really have the time to do this properly. So, when I want information, I want it 𝙛𝙖𝙨𝙩. And I want it clear and easy to understand. If you're not providing it, I'm off. Don't worry, I have five other tabs open and ready to read. 🎬 𝐈 𝐝𝐨𝐧'𝐭 𝐥𝐢𝐤𝐞 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐭𝐨 (𝐦𝐨𝐬𝐭) 𝐬𝐚𝐥𝐞𝐬 𝐩𝐞𝐨𝐩𝐥𝐞 Especially, when they hide information, or pass me on to a "specialist". Sometimes, however, sales people surprise me. They save me a ton of time, and make me feel good about myself. This gives me hope that my experience with their product and support, will be as smooth. 🎬 𝐈 𝐧𝐞𝐯𝐞𝐫 𝐝𝐞𝐜𝐢𝐝𝐞 𝐚𝐥𝐨𝐧𝐞 As I share my findings with my colleagues and my boss, they bring new information and ask questions I haven't considered. Sometimes, it's a showstopper, and I need to look elsewhere — or even go back to the drawing board and look at a different category. Or, priorities change again, and we decide to deal with the problem later. And no amount of follow-ups (or worse, made-up time-sensitive opportunities) is going to change that. I still enjoy learning, entertainment and connecting with people. Keep doing that, so you're top of my mind, when the priority shifts again.

Been working with a few close friends on running or launching a small business and attracting new customers. Put together a cheat sheet on marketing your new business on budget. Sharing it here so it can benefit others as well: A Step-by-Step Guide to Effective Small Business Marketing on a Budget 1. Allocate a Marketing Budget: Rule of Thumb: Aim to allocate 5-10% of your annual revenue to marketing. This can be adjusted based on your industry and specific goals. Start Small and Scale: Begin with a manageable budget and gradually increase your investment as your business grows. 2. Prioritize Your Efforts: Identify Your Target Audience: Clearly define who your ideal customers are and tailor your marketing efforts accordingly. Set Clear Goals: Establish specific, measurable, achievable, relevant, and time-bound (SMART) marketing goals. 3. Leverage Free and Low-Cost Strategies: Content Marketing: Create high-quality blog posts, articles, and videos to attract and engage your audience. Social Media: Utilize free social media platforms to connect with your target market and share valuable content. Local SEO: Optimize your website and online listings for local search results to reach customers in your area. Networking: Build relationships with other businesses and industry professionals to expand your reach. Email Marketing: Create a mailing list and send targeted email campaigns to nurture leads and drive sales. 4. Track and Measure Results: Analytics: Use website analytics and other tools to track the performance of your marketing efforts. Key Performance Indicators (KPIs): Identify relevant KPIs, such as website traffic, leads generated, and conversions. Adjust Your Strategy: Analyze your data and make necessary adjustments to optimize your marketing campaigns. Remember: Effective marketing is an ongoing process. Start small, experiment with different strategies, and continuously measure and refine your approach to achieve your business goals.

"All marketing is a test. What worked 2 months may not work today! That's why you always need to be looking at your data and figure out what needs to change." I heard this quote from one of my mentors, Steph Tuss, this morning during our group coaching call. It got me thinking about TRENDS vs. LONGEVITY in marketing and copywriting. And short-term needs vs. long-term needs. As the author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout," I'm a big fan of writing solid pieces of content & copy that go the distance -- meaning, they accomplish their intended purpose over a long period of time, over and over again. They don't just perform once; they perform many times, year after year. They're not just "lucky" because they're capitalizing on some random trend; they last because they tap into something deep in the human condition that will always be needed. If it's a landing page -- it brings in new qualified leads on a regular basis, year after year. If it's a sales page -- it brings in new sales on a regular basis, year after year. If it's an email promo sequence -- it's continually selling, year after year. (Send me a message if you want examples of any of these!) As a copywriter/editor, I'm always thinking about, "How can we create longevity in our copywriting"? I won't write anything that doesn't have long-term potential for success. Right now, one of my clients is continuing to see results from an email promo sequence that I wrote years ago. It keeps working. It's a high-performing email sequence that sells a high-ticket coaching program. So, every quarter, they keep re-using it, re-sending it to their email list, and continue to make sales off that ONE sequence of 6 emails that I wrote. (If you want to see those emails, just send me a message!) "If something's not broken, don't fix it." "If something works, keep using it." That's what I say! Yes, look at the data -- but also figure out, how can you create longevity in your copywriting? By tapping into something deeper than trends and data. (Side note: I love longevity, if you can't already tell. That's probably why I've driven the same car for 24 years. It still works PERFECTLY! 😂 That's probably also why I hold onto functional things for as long as possible. I just freakin' love them. I love shit that WORKS and shit that LASTS. 😍)

How can you sell yourself as a marketer? Selling yourself as a marketer is all about showcasing your skills, experience, and achievements in a way that demonstrates your ability to drive results for potential employers or clients. Here are some steps to help you sell yourself effectively: Highlight your achievements: Showcase specific examples of successful marketing campaigns you've led or contributed to. Use metrics like increased sales, higher website traffic, or improved conversion rates to quantify your impact. Demonstrate your skills: Talk about your expertise in various marketing channels such as digital marketing, social media, content marketing, email marketing, SEO, SEM, etc. Provide examples of how you've used these skills to achieve marketing goals. Show your adaptability: The marketing landscape is constantly evolving, so demonstrate your ability to adapt to new technologies, trends, and strategies. Highlight instances where you've quickly learned and implemented new marketing techniques. Emphasize your creativity: Creativity is essential in marketing. Share examples of innovative campaigns you've developed or creative solutions you've implemented to solve marketing challenges. Communicate effectively: As a marketer, you need strong communication skills. Whether it's writing compelling copy, creating engaging content, or presenting marketing strategies, emphasize your ability to communicate effectively. Highlight your analytical skills: Data-driven marketing is crucial in today's landscape. Discuss your experience with data analysis, A/B testing, and using analytics tools to measure the performance of marketing campaigns and make data-driven decisions. Showcase your leadership abilities: If you've managed teams or led projects, highlight your leadership skills and your ability to collaborate with cross-functional teams to achieve marketing objectives. Personal branding: Just like you would for a product or service, develop your brand. This could include a strong LinkedIn profile, a professional website showcasing your portfolio, and active participation in relevant industry communities or events. Get endorsements and recommendations: If possible, gather endorsements or recommendations from previous employers, colleagues, or clients to validate your skills and expertise. Continuous learning and improvement: Highlight your commitment to staying updated with the latest marketing trends, tools, and techniques. Mention any relevant certifications, courses, or workshops you've completed. Remember, the key is to tailor your approach to each opportunity, focusing on the aspects of your experience and skills that are most relevant to the position or client you're targeting.

Marketing - it ain't a department! In consulting firms, marketing is too often seen as a necessary evil. With many firms still focusing on repeat business and referrals as their primary growth strategy, the reality in such firms is that marketing only comes to the agenda at the top table once there's a sales problem - i.e. a dwindling pipeline! When this situation arises there are many issues at play, a primary one of which is impatience. Or, to be more precise, a mistaken belief that marketing can simply be 'turned on' and immediately deliver results. A convenient ignorance of the consistency, persistency, and patience that is required to market high trust, intangible consulting services. The speed of marketing reaction is often a little more like the proverbial oil tanker. When consulting firms find themselves facing a dwindling pipeline, I often see them resort to what I call panic marketing. Having restricted themselves to marketing tactics and channels that promise instant gratification, they skip the first dance and go straight to the marriage proposal! I.e. they get cold calling, cold emailing, direct pitching, calling known contacts and asking for business. The problem is, these tactics have no lasting value. Yet the fact that they can occasionally deliver results, makes them irresistible to some people. In truth, such tactics are akin to doing the lottery. Once you've bought that lottery ticket, the money is gone. Whereas if you'd have invested the money instead into, say, the stock market, there's a far greater chance that it will be worth more to you. It's just gonna take some time. Now, the smart consulting firm will know that consultancy is marketed by building trust through the provision of thought leadership, delivered by content marketing. But here's the rub: Too many firms think marketing is the sole responsibility of the marketing department. Yes, your marketers are experts at... marketing. But it's highly unlikely they are experts in what your firm consults in. They may have - in fact, should have - awareness, but you can't expect them to be your thought leaders. This is why 'marketing' ain't a department! It's everyone's responsibility. Whether it be contributing to thought leadership, or helping with its distribution through actively making contacts aware of it, and encouraging its consumption. How do you view marketing - as a team sport, or the sole responsibility of the marketing dept.?

Diversify. Your. Marketing. I’m not even going to hate on you for contacting your family & friends in hopes of making them a client of yours. And I’m not going to hate on you for asking for referrals from everyone you talk to. If these strategies are working for you, great. Keep doing them. But please do other marketing to grow your business, as well. It’s okay (and normal) to get outside of your warm market. Businesses do it ALL of the time and have plenty of success with it. But, you don’t have to take my word for it - read through the below quote from a Kitces article to see what I mean. “the latest Kitces Research on Advisor Marketing suggests that the more marketing techniques (which can range from referrals to drip marketing to webinars) that advisors can implement, the faster their firms grow – advisory firms who cover at least 5 marketing techniques consistently land in the top third of growth for firms, regardless of their size.” Thanks to Sydney S. for the great article below (which includes the above quote)!