The gaming purchase journey is undergoing radical transformation. The Patient Gamer is waiting longer and longer before they decide to buy. 30% of gamers outright refuse to pre-order. They are also more inclined to stick to what they know. Our Starfield launch, last year, was the only new game to break into the top ten of monthly active users in 2024 The rest are all long established franchises....Alexandra Etzine explains how we help clients navigate these choppy waters. #havasentertainment, #havas, #havasmedia, #gaming, #advertising, #media
Hello - is there a way to get further detail of this findings? Sounds very interesting. Thanks!
Great insight! Also love to see more Hamid for our next work together! 😊
Managing Director UK & EMEA @ Apex Gaming Network UK - Gaming Adtech Specialist - Public Speaker
5moWould love to join a session for more of these insights at some point. I knew the pre-order revolution was strong but not 30% of all users strong!