Siti Hajar Fatimah Abdullah’s Post

91% of B2B purchases are impacted by word-of-mouth in some way, and 48% believe the authentic two-way communication that Influencers create with their customers cannot be replicated to the same level directly with the brand. If your company is not exploring the basic benefits of employee influencers, you’re missing an opportunity. Check out Ogilvy's Influencing Business Report 2023   #B2B #WordOfMouth #EmployeeInfluencers 

Why Regional Influencers are the Future of Influencer Marketing 🌍✨ Are you navigating the digital marketing maze? Here's a beacon of hope: Influencer Marketing with Regional Creators. 🚀 (Here’s why it’s a game-changer👇) Cultural Resonance 🌐 Regional influencers aren’t just influencers. They are the voices of their communities, offering deep local insights and resonating on a deeply personal level. 🏡 Engagement Over Everything 💬 Data shows that micro and regional influencers often beat the big names in terms of engagement rates. It’s about fostering real conversations, not just racking up views. 📈 Stretching Your Dollar 💸 Who says budget-friendly can't pack a punch? With regional creators, your campaigns are both tailored and scalable, offering more bang for your buck. 🤑 Making It Local: The Real Deal 📍 Authenticity is key. It’s about weaving your brand into the local narrative, transforming it into a trusted neighbor rather than an outsider. The mantra for 2024? Local is the new global. Be it product launches, market entries, or amplifying brand awareness, regional creators are your gateway to authentic connections. 🌟 And yes, the return on investment in authenticity is very much real. 💡 #InfluencerMarketing #RegionalImpact #DigitalStrategy #AuthenticConnections

🌟 The Power of Authentic Connections in Influencer Marketing 🌟 In the evolving landscape of digital influence, growth isn’t just measured in numbers. It’s about the authentic connections forged between influencers and their audiences. 📈✨ In today’s digital age, influencer marketing has transformed how brands communicate with their customers. It's no longer just about reach and impressions. Instead, it's about building trust and authenticity. 🤝 When influencers genuinely resonate with their followers, they create a bond that traditional advertising struggles to achieve. This connection turns influencers into trusted voices, making their recommendations and endorsements more impactful. 🗣️💬 Brands that harness the power of these authentic relationships can see remarkable growth. They not only gain visibility but also cultivate a loyal and engaged customer base. 🌍❤️ Let's embrace the future of marketing by focusing on genuine connections and trust. Together, we can transform brands into voices that truly resonate in the market. 🌐🔊 #InfluencerMarketing #DigitalInfluence #BrandGrowth #AuthenticConnections #TrustInMarketing #DigitalTransformation

Influencer marketing drives real results. When our client launched their brand-new energy supplement, we knew how to leverage the current market to make sales 🎁 Beyond executed a targeted gifting campaign collaborating with 100+ health and wellness micro-influencers. The results? A staggering 400% increase in Amazon sales, with 87% of reviews rated 4 stars or above ⭐️ Follow the link to see how strategic influencer partnerships can skyrocket success - https://lnkd.in/eS_GvG4P 🔗 #InfluencerMarketing #BrandAwareness #BeyondPR #Communications

Over the next year, #B2B influencer marketing is poised for a significant transformation, moving towards fostering authentic connections. As Debbie Friez, Associate Director of Influencer and Social Media at TopRank Marketing, notes, the evolution of measurement techniques will highlight the real business impact of genuine relationships. This shift emphasizes the importance of trust and credibility in influencer partnerships, marking a departure from purely transactional approaches to ones that value depth and authenticity. Businesses will increasingly recognize the long-term benefits of building strong, trustworthy relationships with influencers, underscoring these connections as vital assets in their marketing strategies. #B2BMarketing #InfluencerMarketing #AuthenticConnections #MarketingTrends #TrustInMarketing

The Future of Influencer Marketing: How Brands Can Reach Gen Z As a marketer, are you struggling to reach the coveted Gen Z audience? You're not alone! According to a recent Forbes article, Gen Z values authenticity, diversity, and experiential marketing above all else. Influencer marketing is no exception. To succeed, brands must partner with influencers who are genuine, transparent, and experts in their niche. But that's not all - they must also create memorable, shareable experiences that resonate with this digitally savvy audience. So, what does this mean for your brand? Here are some key takeaways: Authenticity is crucial: Gen Z can spot a fake from a mile away. Partner with influencers who are passionate about your brand and values. Diversity and representation matter: Gen Z wants to see themselves reflected in the brands they support. Partner with influencers who represent the diversity of your target audience. Experiential marketing is key: Gen Z values experiences over material possessions. Create memorable, shareable moments that showcase your brand uniquely and authentically. Measurable results are a must: Gen Z is digitally savvy, and brands must track the effectiveness of their influencer marketing campaigns to prove ROI. So, are you ready to adapt your influencer marketing strategy to reach Gen Z? Let's discuss in the comments! #Influencermarketing #Experientialmarketing #GenZ

There is no one best way to utilise influencers. Some businesses use them to build upper funnel relationships (50%), others to close the deal (50%), while significant evidence suggests no brands are utilising after-sales influence to its full potential. 40% of B2B marketers stated that warmer leads increased leads or increases in sales were the success factors they experienced when implementing an influencer marketing strategy. Check out Ogilvy's Influencing Business Report 2023 #InfluencerMarketing #B2Bmarketing #BrandStrategy

As someone who works on influencer gifting regularly, the results of this survey were really interesting and worth a read if you want to learn more about how influencer gifting works!

In the world of B2B marketing, 16% of marketers are now exploring experiential marketing and influencer collaborations for the first time. 🎉 These strategies, which include pop-ups, live activations, and partnerships with trusted influencers, are helping brands connect with their audiences in more meaningful ways. Engaging people through real-life experiences allows for deeper connections and lasting impressions, while influencer partnerships leverage established trust to boost brand credibility. As these trends continue to grow, it's a great time for businesses to consider how they can incorporate more interactive and authentic engagement strategies into their marketing mix. 📊🤝 #ExperientialMarketing #TDInsights #InfluencerMarketing #B2BMarketing #DataDrivenStrategies #AudienceEngagement #BusinessGrowth #MarketingInnovation #TargetedCampaigns #MarketingTrends #LiveEvents #B2BConnections #BrandPartnerships

Unlock unparalleled growth for your small business with these essential influencer marketing insights from Moonah Marketing! Elevate your brand by choosing influencers who truly embody your mission and values, ensuring authentic and engaging connections with your audience. Don't just chase follower counts; seek genuine engagement for a meaningful impact. Begin with small, trial collaborations to test the waters and build strong foundations. Success in influencer marketing is further guaranteed when you set clear goals and expectations from the outset, keeping everyone aligned and focused. Ensure all agreements are formalised with a solid contract, avoiding any misunderstandings. Lastly, meticulously measure your campaign's success to understand its impact and refine future strategies. Maximise your brand’s potential and achieve remarkable results with these expert strategies. Moonah Marketing offers the insights you need for unparalleled success in influencer marketing, driving authentic growth and brand loyalty. #GrowWithMoonah #MoonahMarketingTips