Having an influencer post for your brand once isn't going to move the needle. People are calloused to influencers. Their promotional posts just feel like another ad they have been conditioned to scroll by. If you really want influencer marketing to work, you have to: 1. Build a relationship with the influencer. They need to truly believe in your brand and be posting it more than once. 2. Let the influencer be creative. Having them hold up a product and talk about it isn't enough anymore. They need to SHOW it in action, SHOW how it actually impacts them. There's a lot of other components as well, but if you do these two main things really well, your influencer campaigns will be set!
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Influencer marketing is like navigating a social butterfly convention! 🦋 You gotta be chill and professional at the same time. It's all about connecting with different people who each have their own vibe. Some influencers might be super down-to-earth and easy-going, while others might prefer things a little more straightforward. Be like a social chameleon, changing colors to fit the situation. You need to able to read the room and adjust our approach to build strong connections with each influencer. Sooo- I think influencer marketing is all about finding the right fit. ✨ WDYT? 👀 #influencermarketing
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Let's clear up a misunderstanding about influencer marketing. It's not just about paying influencers to promote a brand. It involves lots of steps like research, coming up with great ideas, making deals, and managing projects. It's 2024, and it's time to stop undervaluing the hard work of influencer marketers. Their job isn't something just anyone can do. Let's appreciate the effort they put in. 💼✨ #InfluencerMarketing #RespectTheCraft
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Let's clear up a misunderstanding about influencer marketing. It's not just about paying influencers to promote a brand. It involves lots of steps like research, coming up with great ideas, making deals, and managing projects. It's 2024, and it's time to stop undervaluing the hard work of influencer marketers. Their job isn't something just anyone can do. Let's appreciate the effort they put in. 💼✨ #InfluencerMarketing #RespectTheCraft
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Was told, looking at past collabs is the best thing to do for future influencer marketing campaigns. But, why ? Let's look into it When speaking with Kolsquare's users, they're all about digging into an influencer's history not just which brands they've worked with, but how well they integrated it. Reviewing previous partnerships is like watching best moments of your favorites shows on TikTok; it shows you how influencers blend their vibe with brand messages. Did they keep it real and relatable? Did their audience vibe with it? It all comes down to how natural it looks ! It gives you the more infos on who genuinely vibes with their audience and can seamlessly integrate your brand into their world.
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What is the best content strategy for influencer collaborations? The answer is simple: honesty and authenticity. In 2024, customers are more sensitive to advertisements. With so many brands and ads out there, they want something real and trustworthy. 67% of consumers say honesty is key in influencer collaborations, followed by entertainment and education. Here are the top tips for crafting the perfect influencer collab: → Work with influencers who genuinely love your product. → Create high-quality content that entertains. → Partner with well-known expert influencers who can educate. These tips can help you build successful and authentic influencer collaborations. Want to know more about this influencer marketing report? Check out our latest newsletter: https://lnkd.in/d-4dWmA5 PS. Save and share this post if you find it useful!
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There's no point doing what everyone else is doing... Influencer marketing doesn't work like that⏬ There are two main ways to stand out: 1) With the influencers you work with 2) With the strategy you use This means you could be less creative with your influencer choice but your strategy is incredible and therefore it makes your brand stand out Or You could be creative with your influencer choice, but your strategy is less good so you only stand out through the influencer(think Snoop Dogg X Solo Stove) Or You could do both Take the market by storm Make your brand not just stand out But be the most known Think Gymshark But no one got to that point by following what their competition was doing, Try something new :) To a great week 🥂 #influencermarketing
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💡 The Follower Count Trap in Influencer Marketing Come on… wake up! Social media has evolved, and follower count means little if the audience isn’t engaged. Brands constantly miss out by chasing numbers instead of focusing on true value. When influencers create content for venues or brands, give them full flexibility! Their audience is engaged because of their style, not yours. Trusting their creativity will deliver far better results. Here’s how to get it right: 1️⃣ Engagement > Followers 2️⃣ Quality > Quantity 3️⃣ Creator Freedom = Success 🔥 P.S how mad is it you can generate images with AI like this - the next few years in the influencer space will be wild! (thats apparently me 😂 ) #InfluencerMarketing #BrandGrowth #MarketingTips
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Cracking the Influencer Code: My Killer Marketing Strategy 🎖️ Influencer marketing can be a gold mine, but only if you do it smart. Forget the boring stuff everyone else is doing! Here's the secret sauce that gets me real results: Find Your Fanatics: Don't waste time with giant influencers who don't know your brand. Look for smaller ones with super-engaged followers who are exactly like your ideal customer. Real Talk, Real Results: Forget cheesy scripts! Partner with influencers who actually love your stuff and can create content that people will actually want to see. Numbers Don't Lie: Likes are cool, but they don't tell the whole story. Track things like website visits and how people feel about your brand after seeing the influencer's post. That's the good stuff! Be BFFs, Not One-Night Stands: Don't just use influencers for one post and forget about them. Build relationships! The longer you work together, the more people will trust your brand. What's your thoughts?? #influencermarketing #marketingstrategy #letsconnect
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Influencer endorsements: worth the hype? 🤔 Partnering with social media influencers can be a game-changer—or a flop. Our blog weighs up the 8 pros and cons of influencer marketing and see if it's right for your brand! Ready to make the right call? 👉 https://hubs.ly/Q02JKbWp0 #AmbassadorMarketing
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Here’s the biggest mistake that business owners make when it comes to influencer marketing. They try to do it themselves, then do it wrong and then write it off as a lazy attempt at a marketing or a waste of time. No it’s not! Want proof? I’ll soon be sharing case studies of businesses who have gone through the roof only on the basis of influencers but, for now, check out this video, where I’m talking about the different kinds of influencers and how to make the best choice for your business. #influencermarketing #merketingforSMEs #contentfirst
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Principal Owner at Sarna Baseball
6moI’d agree.