Hailey Brooke Weiss’ Post

Having an influencer post for your brand once isn't going to move the needle. People are calloused to influencers. Their promotional posts just feel like another ad they have been conditioned to scroll by. If you really want influencer marketing to work, you have to: 1. Build a relationship with the influencer. They need to truly believe in your brand and be posting it more than once. 2. Let the influencer be creative. Having them hold up a product and talk about it isn't enough anymore. They need to SHOW it in action, SHOW how it actually impacts them. There's a lot of other components as well, but if you do these two main things really well, your influencer campaigns will be set!

John Sarna

Principal Owner at Sarna Baseball

6mo

I’d agree.

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