Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος’s Post

This is long overdue... The Alternative Board® (TAB) is the bonding agent between you, your business and your future. 𝗦𝘂𝗿𝗿𝗼𝘂𝗻𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗼𝗽𝗹𝗲. 𝗘𝗾𝘂𝗶𝗽 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗶𝘁𝗵 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗳𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗿𝗿𝗲𝗰𝘁 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲. And remember – 𝗧𝗵𝗲 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗼𝗳 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗶𝘀 𝗮𝗰𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗵𝗲 𝘀𝘁𝗮𝘁𝘂𝘀 𝗾𝘂𝗼, 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿𝘀. #thealternativeboard #strategy #foresight #lifelonglearning #economy #future #business #innovation #leadership #BusinessOwners #businessadvice #TABBoards #tabboardssa

Ad fraud is like a tricky thief stealing billions from businesses every year! 🕵️♂️💰 It's not just a small problem, it's HUGE! Here's why: Sneaky Tactics: Fraudsters use all sorts of sneaky tricks to fool ad systems, like fake clicks and robot views. They're like digital magicians! Hard to Catch: These bad guys are smart! They keep changing their tricks, making it super hard for us to catch them. It's like a never-ending game of hide and seek! Big Losses: When businesses lose money to ad fraud, it's not just a little bit. It's billions of dollars! That's money that could be used for making better products or hiring more people. Teamwork Needed: Fighting ad fraud isn't something one person or company can do alone. We all need to work together, sharing ideas and tools to stop these digital bandits in their tracks! Let's team up and outsmart the fraudsters to make the online world safer for everyone! 🚀 #AdFraud #DigitalSafety #Teamwork

Meta Tackles Nigerian Financial Sextortion Scams Meta’s Strategic Crackdown on Financial Sextortion Scams: A Comprehensive Update Meta, the parent company of Facebook and Instagram, has taken significant steps to combat the growing menace of financial sextortion. Financial sextortion is a severe crime that involves coercing individuals into providing money or financial information through threats of exposing intimate content. This crime has far-reaching consequences, affecting victims emotionally, psychologically, and financially. Understanding Financial Sextortion Financial sextortion is a form of blackmail where scammers threaten to release intimate images or videos of the victim unless they receive a ransom. These threats can be particularly distressing, leading victims to comply […] https://lnkd.in/dafkjpgZ https://lnkd.in/dgQvXjkb

Combating Financial Sextortion Scams From Nigeria Meta removed around 63,000 Instagram accounts in Nigeria that attempted to directly engage in financial sextortion scams. These included a smaller coordinated network of around 2,500 accounts that we were able to link to a group of around 20 individuals. They targeted primarily adult men in the US and used fake accounts to mask their identities. Second, they removed around 7,200 assets, including 1,300 Facebook accounts, 200 Facebook Pages and 5,700 Facebook Groups, also based in Nigeria, that were providing tips for conducting scams. Their efforts included offering to sell scripts and guides to use when scamming people, and sharing links to collections of photos to use when populating fake accounts. We also recently announced that they have developed new signals to identify accounts that are potentially engaging in sextortion, and are taking steps to help prevent these accounts from finding and interacting with teens. "This is an adversarial space where criminals evolve to evade our ever-improving defenses. We will continue to focus on understanding how they operate so we can stay one step ahead, and will continue our vital cooperation with child safety experts, law enforcement and the tech industry to help disrupt these criminals across all the platforms they use." https://lnkd.in/g2iXThCc

🛡️ Protecting Young People from Sextortion 🛡️ 63,000 (!!!) sextortion-related Instagram account were taken down by Meta. It probably wouldn’t take long for new accounts to appear. Meanwhile Yahoo Boys group will remain unreached in Nigeria. Unfortunately, minors can also become a victim of sextortion. And therefore we must take measures to protect them from this growing threat in the digital age. Let’s equip them with the knowledge and tools to stay safe online. Because let’s face it, those criminals are not going anywhere. Protecting young people from sextortion involves a combination of education, technology, and vigilant parenting. Here are some key strategies: • Education: Teach about risks, online safety, and the importance of a positive digital footprint. • Communication: Foster open dialogue and encourage reporting suspicious behavior. • Technology: Use strong privacy settings, parental controls, and secure devices. • Support: Provide empathy, support, and professional help if needed. • Legal Measures: Report incidents to authorities and educate on legal implications. Together, we can safeguard our young people. What steps do you take to protect the youth in your life? #CyberNews #OnlineSafety #ProtectOurYouth

Think twice before sending money to someone you met online. Always verify identities through video chats or social media before getting financially involved. If they dodge the camera, keep your wallet closed! Stay smart, stay safe! #OnlineDatingSafety #ScamAlert #VerifyFirst #ePublicSafety #StaySafeOnline #ConsumerProtection #ShopSmart #SwipeForTips #epublicsafety #cybersecuritytips #fraud #onlinefraud #exposedscammers #exposingscammers #scammers #onlinescams #grandparentsofinstagram #cybersecurityawareness

💔 Over 160 cases of dating app scams reported in 2024—a 25% increase from 2023. 💡 Victim support groups like Slachtofferhulp Nederland stress the importance of reporting to help prevent future cases. 📢 Public awareness campaigns aim to educate users about online romance scams. As scams like "pig butchering" grow more sophisticated, what steps are leading dating platforms taking to safeguard their users from financial fraud? 📌 Tagging: Yoel Roth, VP Trust & Safety, Match Group Risa S., Customer Experience & Trust, Bumble Inc. Elymae Cedeño, Operations, Bumble Looking forward to insights on how the industry can work together to combat this alarming trend. 💬

⚠️ Stay Alert Against Digital Arrest Scams! ⚠️ Scammers are posing as law enforcement or legal authorities, using fear tactics to trick individuals into sharing sensitive information or making payments. They claim there’s a warrant for your arrest or legal action against you, demanding immediate action through untraceable methods like wire transfers or gift cards. 🛡️ Protect Yourself: ✅ Verify the identity of the person contacting you. 🚫 Legitimate authorities never demand payments over calls or emails. 🔒 Never share personal or financial details with unknown sources. 📢 Spread the word to help others stay safe in the digital world. Together, we can combat cybercrime! #DigitalArrestScam #CyberAwareness #StaySafeOnline #ScamAlert #CyberCops

While these are good measures, this announcement fails to mention how sextortion scams increasingly deploy AI-generated deepfakes depicting non-consensual nude imagery. Contextualizing these changes with Meta's recent AI-generated labeling announcement, it seems the company has the tools to proactively detect such content used for sextortion. The measures need to go further by making it clear that accounts sharing such content will be permanently banned.

"Unclickable," recently premiered at Cannes, reveals how ad fraud has become organized crime's second-largest revenue stream, costing businesses billions, including a $200 million loss at Uber. But the film goes beyond financials, showing how ads on fraudulent sites impact brand perception, risking association with harmful content. Marketers, it's time to safeguard your campaigns! Discover how Spider AF can protect your budget from fraudulent clicks. Check out the trailer now and see why ad fraud prevention is more crucial than ever. 🔗 Watch the Trailer on YouTube https://lnkd.in/ds4B6rnM #DigitalAdvertising #Unclickable #AdTech #digitalmarketing