Gursahay Singh’s Post

🎉 Success Story 🎊 How VODAPAY App Leveraged CPA for Mobile Growth with strategic partnership with Adwake and 365 Digital. Thank you to Stacy Linden from Vodacom, Kim Mc Leod from 365 Digital and Ivan Romera de Pedro from Adwake for making this campaign such a massive success. The VodaPay mobile app campaign proved to exceed expectations. With a focus on driving installs and in-App purchases on mobile, strategic efforts with Adwake and 365 Digital; VodaPay witnessed a staggering 50,503 in-App purchases, fuelling a remarkable revenue of R560k over a span of three months in, in-App purchases. This translates to an impressive 112% Return on Ad Spend (ROAS), showcasing the campaign's efficacy and resonance with the audience. Furthermore, the campaign the impact goes far beyond the bottom line, sparking engagement and brand affinity among users, leaving a trail of positive sentiment and interaction. With users actively participating and investing in the VodaPay experience, it's evident that the initiative struck a chord, delivering tangible results and solidifying its position as a noteworthy success story in the digital landscape. Read the full case study here 👉 https://lnkd.in/dBPWFsMp We place cutting-edge technology and quality service at the heart of our approach to effectively find, connect, and engage with your ideal customer. Contact us to launch your next campaign: info@365digital.africa #vodapay #adwake #365digital #mobilegrowth 

Five reasons why WeChat is considered a "super app" that surpasses many other apps in versatility and integration: All-in-One Platform: WeChat combines messaging, social media, payments, shopping, and a vast array of other services within a single app. Users can communicate, pay bills, book flights, and even order food without leaving the platform. This broad integration simplifies daily tasks and eliminates the need for multiple separate apps. Seamless Payment and Financial Services: WeChat Pay is one of China's most widely used digital wallets, allowing users to pay for virtually everything, from groceries to taxi rides. This convenience has made WeChat essential for both personal and business transactions, driving its utility far beyond a standard messaging app. Mini Programs Ecosystem: WeChat's "Mini Programs" act like sub-apps within WeChat itself, allowing brands and businesses to build and deploy lightweight apps for users to access services directly. These mini-programs support a variety of functions—shopping, gaming, booking services—without requiring a separate download, creating an ecosystem where users can do almost anything within WeChat. Integration with Daily Life and Local Services: WeChat’s unique integration with services such as government functions, healthcare, and transportation (like bike rentals and public transit ticketing) brings it into nearly every aspect of daily life in China. This close integration makes it far more embedded into daily life than many other social media or messaging apps. Business and Marketing Powerhouse: For brands, WeChat is not just a communication tool; it’s a powerful platform for customer engagement and digital marketing. It enables personalized marketing through targeted content, live-streaming e-commerce, and direct communication with customers, positioning WeChat as a critical channel for businesses to reach consumers directly. WeChat’s ability to function as a communication, payment, service, and marketing platform makes it an indispensable super app that stands out from competitors globally. Wish to know how we help with local and international brands with their wechat marketing. Feel free to DM me. https://lnkd.in/gAftrA64

📲 Behind the Scenes: How Notifications and Ads Directly Take us to Apps Ever wondered how a single tap on a notification or an ad magically lands you inside an app? It’s all about the power of deep linking! Deep linking allows notifications and ads to act like bridges, instantly transporting you from where you are—whether it’s browsing social media or checking emails—directly into the heart of an app. This seamless experience saves you time and ensures you get to the content that matters most without delay. Imagine receiving a notification about a flash sale and with just one tap, you’re browsing the deals within the app. Or clicking on an ad for a new feature and being taken straight to its demo or purchase page. That’s the magic of deep linking at work! Big thanks to tech giants for making our digital lives easier! 🙌 Amazon Swiggy Zomato Instagram Facebook Google EaseMyTrip.com Goibibo Google Apple Curious to know more about how deep linking enhances user engagement and simplifies app navigation? Dive deeper into the mechanics behind this seamless transition in my latest blog post: https://lnkd.in/g7ztUVdw Let’s continue to explore how technology makes our digital interactions smoother and more efficient! 🚀 #android #mobileapp #techtrends #userexperience #deeplinking #technology #userretention

Gupshup's Game-Changer: Conversational Commerce Meets ONDC → Forget downloading a million apps. Gupshup just revolutionized Indian e-commerce. The big news: • India's first Conversational Buyer App for ONDC • Shop on WhatsApp. Yes, you read that right. Why it's a big deal: 1. No app downloads. Just chat and buy. 2. AI-powered conversations. It's like texting your personal shopper. 3. Multiple languages. Because भारत is diverse. 4. Personalization on steroids. It knows you better than you know yourself. Starting with food (hello, biryani!), but watch this space. The real magic: → Making e-commerce accessible to everyone with a phone → ONDC's power + WhatsApp's reach = Commerce revolution Remember: The future of shopping isn't an app. It's a conversation. #ConversationalCommerce #ONDC #FutureOfRetail

Mutual understanding and strong collaboration always yield great results—and at Appnext, we know it firsthand. #appnext #appmarketing #mobile #mobilemarketing #performance #mobileperformance #award #themaddies #growthwithappnext

Understanding App Features, Business Models, and Monetization Strategies: Insights from Fredrick Adams at App Summit 2024 At the recently concluded App Summit 2024 hosted by Fintech Magazine Africa, Fredrick Adams, Co-founder and Product Consultant at Bankly, shared his expertise on what it takes to create successful mobile applications. Speaking on the topic, “Monetization Strategies for Apps: From Freemium Models to Subscription Models”, Fredrick explained the concept of apps as software programs designed to perform specific functions directly for users. He highlighted that apps could be categorized by their function or platform, listing types such as native apps, web apps, hybrid apps, and further dividing them into consumer apps, enterprise apps, utility apps, and specialized apps. Notably, he emphasized that monetizing app features relies on understanding the value exchange, tailoring features and pricing strategies to users’ needs, and ensuring users perceive value quickly, which could enhance conversion rates. Read more 👇🏻 #appsummit #appsummit2024 #Nigeriaappsummit Iyinoluwa Aboyeji Joy Chukwukere Uwuma Queenette Otuwarikpo M.Sc, CSPO, CSM Ibraheem Agbaje Israel Enemchukwu IFEDAYO OSUN Bolaji Adeladan Emmanuel Opara Adewale Peter Idowu MAYOR AJETUNMOBI Ojukwu Emmanuel Salimon Toheeb Samson Achiaga Olusegun Adeniyi Wumi Ariyo Luqman Lawal Damiloju Morenikeji Oluwaseun Adekanbi Oladimeji Damilola mMBA Tosin Eniolorunda

Unlock the Power of In-App Shopping on TikTok! Gone are the days of losing potential customers to external links. With in-app shopping on TikTok, users can now complete transactions seamlessly without ever leaving the app. This revolutionary feature keeps engagement high and reduces the friction of traditional e-commerce. For brands aiming to leverage TikTok's immense user base, this is a game-changer. Don’t miss out on the opportunity to streamline your sales and boost conversions directly within the platform. Follow the guide steps to set up your TikTok Shop and enjoy in-app shopping: Step 1: Register Your Business Step 2: Sync Your Online Store Step 3: Add Tax Information Step 4: Configure Shipping Step 5: Add Your First Product #Ecommerce #InAppShopping #DigitalMarketing #Consumr

Super apps 📱, originating in Asia, have transformed daily life by combining features like mobile #payments, #ecommerce, ride-hailing, food delivery, and social networking. Gartner predicts that by 2027, half the global 🌐 population will be using more than one #superapp, signaling a major shift in the mobile app industry. While these apps are immensely popular in Asia for their simplicity and efficiency, their success in other markets varies, making it essential to assess the profitability of leading super apps to understand their adaptability and sustainability on a global scale. 💸 Check out some of the largest super-apps revolutionising the digital landscape: Alibaba Group Gojek Grab Revolut WeChat

Cost to develop on-demand social networking Apps Mobile applications across various categories are driving the digital conduct of industries. Uber in online booking, Swiggy and Zomato in online food delivery, and Paytm and GPay in online money transfer segments are in the peak positions today. Read more @ https://bit.ly/40HVBaR #socialnetworking #Cost #mobileappdevelopment #iosappdevelopment #androidappdevelopment #machinelearning #artificialintelligence #business #technology

Most of you use your phones to catch cruise. Some of you post Memes everyday, dashing Mtn and Airtel your money😂 I’m not saying posting memes is bad or catching cruise is bad, but make sure that phone you’re using to catch cruise is also generating some money for you weekly. I hope we all understand 🙏 Digital Marketing pays me every week. Like most times I get like a sale in the morning And before the day ends, I’ll get like 3 other sales and like that money is made. Just by selling a product that doesn’t belong to me o. Just promoting a product on digitstem’s App. #affliatemarketing #digitalmarketing #sidehustle