Growth Gorilla’s Post

Here’s something that’s going to ruff some feathers. Your brand doesn’t have to be everywhere. That’s Loïs Mills’ take, the Senior Content Lead at Yonder. Instead of thinking you can’t afford to be on the latest, hottest platform, Loïs encourages brands to do less but do it well. “If you spread yourself too thin, just because your competitors are everywhere, you won't make a dent. You're better off owning a channel and doing it well,” she says. Listen to Loïs discuss the changing role of content marketing, how to draw eyeballs to your content, and more. https://bit.ly/3XS8GwX #GrowthMarketing #FintechMarketing #fintech #TheFMLPodcast

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John Hills

Marketing at Crowdcube

5mo

Mills is 100% Hills approved!! Love the Yonder content 🤩

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