Growth Unlocked Podcast’s Post

#MF7 Marketing Minute Ep. 3 is LIVE: This episode is all about competitive analysis and tactical steps to evaluating your competition! https://lnkd.in/gJhQcnTX

Latest MyTelescope Talk Now Live: Join Lars-Alexander Mayer as we explore the Evolution of Marketing Strategy through the 30-40-30 Ratio, the Role of Share of Search as a Key Marketing Metric, and Our Puzzlement Over our marketing hero Byron Sharp's Skepticism Towards Its Effectiveness in Measuring Mental Availability - After All, Who lies to Their Search Bar? https://lnkd.in/d3iDi8is

Want to know why effectiveness trumps efficiency? Tune in to this episode of StrategyCast with host Lori Jones and her guest Dale W. Harrison of Inforda Life Science Services to find out! And learn about… The non-linear relationship between marketing and revenue growth. Why focusing too heavily on efficiency metrics could be detrimental to a brand’s success. The difference between marketing effectiveness and efficiency. The limitations of using ROI as the sole metric for effectiveness. The common misconceptions technical founders have about marketing and sales. The importance of market presence and the recommendation to start marketing campaigns a year before a product launch. The importance of marketing in building brand trust and pricing power. You can listen to host Lori Jones and Dale’s conversation on the following platforms: #B2BMarketing #StrategyCast #MarketingStrategy Website: https://lnkd.in/gvr5P8Qs Apple Pod: https://lnkd.in/djC-b7CZ Spotify: https://lnkd.in/dSs4uUmR... YouTube: https://lnkd.in/eXqCM2rD

🎙️ In this clip from On the Record, we dive into the emotional side of marketing—connecting beyond KPIs to deliver results that truly resonate. Catch the full episode to hear more insights!

Who is Roy? 😂 If you've ever wondered what ROI is and how to look at your numbers to know whether your marketing is worth whatever you're spending, this episode of The Wedding Sassholes with our Founder is more than worth the listen! https://lnkd.in/gfj5Rc4T

Many of us are drawn to 'vanity over value' in our marketing efforts, focusing on high-visibility but low-impact tactics like massive billboards or full-page magazine ads. But the question is, DOES IT WORK? This was one of the things I discussed in my "Three Paradigm Shifts for Every Marketer" presentation I recently gave at AMWC, which is now available as the newest GFP episode. 🎙 Some key points include: ✅ How to prioritize value over vanity ✅ How to make informed decisions based on performance rather than appearance ✅ How to align your marketing efforts with the digital age's demands This episode will challenge you to rethink your marketing approach, urging a shift towards strategies that not only feel good but also deliver real results. It's a must-listen for anyone looking to refine their marketing strategy and invest where it truly counts. 👏🏻 🎧 Apple: https://lnkd.in/gshJDgZ2 🎧 Spotify: https://lnkd.in/g4GUPGJW

Marketer: "Let's make a video about how we manufacture our product so that our customers buy into the story of our business". Ryan Reynolds: "Hold my beer". A fantastic video that not only plays into humour and entertainment to engage viewers, but does an incredible job of educating consumers about the process of Gin manufacturing and why their product is superior to other competitors. Take note, marketers. This is how you make a good video 💪🏻 #marketing #video #videoproduction #videomarketing #videoagency

Check out the latest episode of Imperfect Marketing! Next Level CEO Kyle Mealy and Kendra Corman got to share incredible insights on the importance of aligning marketing and sales to drive profitable, predictable revenue. 🌱 How small businesses can access top-level talent without the hefty investment and how Next Level can provide the external perspective to identify overlooked opportunities and challenges. 🎯 Effective marketing and sales should work together and how the Revenue Cascade connects marketing funnels to sales pipelines. 🤔 Making decisions based on data, not opinions makes or breaks your company for fast, profitable growth. Learn more about aligning your marketing and sales efforts, focusing on profitability, and leveraging external insights for business growth. 📈 🎧 Listen now through Youtube: https://lnkd.in/gn5XF8Rx Spotify: https://lnkd.in/gxH6JY54

🎙Why co-creation is hailed as the most impressive marketing development in the last two decades. A great episode of The Places We'll Go Show with Dr. Robert Cialdini exploring the game-changing strategy of co-creation in marketing, discussing how integrating customers into the product development process not only enhances brand loyalty but also significantly boosts brand favourability. Co-creation is more than a marketing tactic; it's a partnership strategy that transforms customers into collaborators, creating a deep sense of ownership and alignment with the brand. Discover how inviting customers to participate in product development fosters unparalleled brand loyalty and favourability. Tune into the full episode here: YouTube ➡️ 🔗 https://lnkd.in/dtmGsW-5 iTunes ➡️ 🔗 https://lnkd.in/dqQUA-99 Spotify ➡️ 🔗 https://lnkd.in/d_AfYJsy The Places We'll Go Show is sponsored by Marketing Skills Trust. Mark Evans. #RobertCialdini #CoCreation #MarketingInnovation #BrandLoyalty #CustomerEngagement #InnovativeMarketing #BrandBuilding #CustomerCentric #MarketingStrategy #BusinessTransformation #CollaborativeMarketing #MarketingTrends

Are your marketing and sales teams playing nice? Traditional business silos more often create friction than they foster alignment. TAKE THE WALLS DOWN and check out our chat about how compartmentalizing Marketing and Sales (AND Service) is a big fat mistake! #MakeMomentsThatMatter #GrowFaster #ScaleSmarter #Alignment #RevOpsOptimization #GetSaucy cc: Kim Garmon Hummel and Sauce Agency