Growth Agency’s Post

✅Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025. Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. RIP eCPC #googleAds #eCPC #enhancecpcupdate #searchads #displaycampaign #googleadsupdate

**Important Update: Google Ads Deprecating Enhanced CPC for Search and Display Ads** Just received a message from Google Ads regarding an important update. Starting October 2024, Enhanced CPC (eCPC) will no longer be available for new search and display ad campaigns. Existing campaigns using eCPC will be migrated to manual CPC bidding by March 2025. Google recommends switching to newer Smart Bidding strategies like Maximise Conversions or Maximise Conversion Value, which are designed to deliver superior results through machine learning. For advertisers, it's time to review and adjust strategies to stay ahead! 🚀 #GoogleAds #DigitalMarketing #PPC #SmartBidding #eCPC #AdvertisingUpdates #MarketingStrategies

Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025. Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. #enhancedcpc #googleadsupdate

Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025. The Enhanced CPC is the most light touch of automated bid strategies, so it allowed you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Google is taking that away. If you haven’t started testing which fully automated bid strategies work for your campaigns, now is the time (like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS)). This change will impact how you manage your Search and Display campaigns. Come check the article to discover more about this thrilling announcement. https://lnkd.in/dRGSSuyX #LikeTheLinkedin #ADV #PPC #GoogleADS #AutomatedBidding

Google Ads is phasing out Enhanced CPC, with plans to transition all campaigns to Manual CPC by March 2025. Why does this matter? Enhanced CPC was a flexible, low-commitment option for automated bidding, letting advertisers aim for conversions without handing over full control to Google. With eCPC on its way out, now is the time to start testing fully automated bidding strategies to optimize campaign performance in the new setup. This shift will significantly impact how Search and Display campaigns are managed. Stay prepared! 🚀 Source: https://lnkd.in/gjpRMJ97 #KAASDigital #GoogleAds #DigitalMarketing #SectorNews

Another Project of Google Ads Click : 3.62K Avg CPC : 1.21 CTR : 4.73% Conversion Rate : 4.64% Total Conversion : 168 #googleadsspecialist #googleadsforlocalbusiness #googleadsformovingcompany #googleadsforautodetailing

Over 70% of industries have experienced a rise in their Google Ads click-through rate (CTR) year over year. However, more clicks aren't always a good thing, with some industries also seeing notably higher costs per lead. Check out our new Google Ads Benchmarks Report for 2024 to find out if your CTR and other key metrics align with the larger trends: https://lnkd.in/g65_iybP #searchads #GoogleAds #2024benchmarks #CTRBenchmarks #searchadsbenchmarks

Over 70% of industries have experienced a rise in their Google Ads click-through rate (CTR) year over year. However, more clicks aren't always a good thing, with some industries also seeing notably higher costs per lead. Check out our new Google Ads Benchmarks Report for 2024 to find out if your CTR and other key metrics align with the larger trends: https://lnkd.in/gRqsf-WJ #searchads #GoogleAds #2024benchmarks #CTRBenchmarks #searchadsbenchmarks

Me: A do Google Ads! Also me: trying to explain to my client why a Google Ads campaign might not be their best friend right now According to WordStream (source in the 1st comment), the average CPC (cost-per-click) for Google Ads across all industries is $2.69 on the search network and $0.63 on the display network. The average CVR for Google Ads in the e-commerce is 2.81% for search and 0.59% for display. We really need to accept that 10cent-per-click-days and $100-budgets-per-month are gone. #GoogleAdsStrategy #PPCMarketing #EcommerceConversions #MarketingROI

Starting October 2024, Google Ads will begin phasing out the Enhanced Cost-Per-Click (eCPC) bidding option for Search and Display campaigns. By March 2025, all campaigns using eCPC will be automatically transitioned to Manual CPC bidding. As Google advances its machine learning capabilities, advertisers are encouraged to shift to more sophisticated strategies like Maximize Conversions or Maximize Conversion Value. 🔄 What You Need to Do: Start testing new bidding strategies now. Transition your campaigns to alternatives like Maximize Conversions or Manual CPC. Monitor and adjust your campaign settings to maintain performance. #GoogleAds #DigitalMarketing #PPC #AdStrategy #MarketingUpdates