Gripped | B2B Digital Marketing Agency for SaaS & Tech’s Post

Find out why negative keyword refreshes are a must for any B2B SaaS company looking to run effective, cost-efficient Google ad campaigns. https://lnkd.in/d_M6-5Ti #B2BMarketing #SaaSMarketing #DemandGen #GoogleAds

You cannot scale a B2B business with only paid ads. While they provide quick results, the cost of acquisition is too high, and Google and Meta are increasing their CSE because they know the demand. To truly scale, you must integrate organic SEO into your strategy. This approach brings customers to you, allowing inquiries to happen naturally. Without this, your profits will be consumed by ad platforms, hindering your growth. Understand your business model and identify opportunities for organic growth. By reducing dependency on paid ads, you can save costs and scale your business more effectively. #B2B #BusinessGrowth #SEO #DigitalMarketing

Conversion API: The Key to Unlocking Accurate Lead Tracking for ALL Your Paid Ads 💪🎯 Tired of your PPC ads telling you only half the story? 🤔 Conversions are likely slipping through the cracks. The Conversion API is your secret weapon to capture every lead, regardless of the platform. 🦸♂️ Why it's essential for accurate lead tracking across ALL paid ads: Defeat cookie blockers: Track conversions even when cookies are blocked or restricted. Enhanced data accuracy: Send conversion data directly from your server for the most reliable insights. Holistic view of your customer journey: Understand how users interact with your ads across multiple platforms. Ready to optimize ALL your paid ad campaigns and skyrocket your ROI? 📈 Let's talk about implementing the Conversion API for a complete picture of your lead generation efforts. 🎯 #ConversionAPI #PPCAds #leadgeneration #marketingoptimization #datadriven

I got a really hot take on paid ads for 2025: B2B companies should sponsor niche communities (especially in the B2B marketing space) 🤣 No but really, paid acquisition is changing so fast: more expensive, new channels, less ROI (maybe?), it's hard to know what you should be pitching your CFO for 2025. That's why tomorrow we're hosting a live session with John Short and Kym Parker of Compound Growth Marketing so you can get smarter about paid ads in 2025 and deploy a strategy that doesn't just light money on fire. They've managed over $50m (!!!) in B2B paid spend – and are going to share their wisdom live. Sign up with link below (889 other B2B marketers already have) to join us live so you can ask questions - and even if you can't make it, sign up to get the recording. https://lnkd.in/gwwdjve8

Want to create a ton of leads from Paid ads for your B2B SaaS now? You should start 6+ months ago. Sure, you can get some quick wins and generate many leads. But sometimes it doesn't. And if you want to grow, it needs time. Here's the reason why: - You cannot scale the search volume - Not all audiences are in-market - The top of the funnel takes time - You need to find what works Understanding the constraints is important. And you don't always find the right solution right away. In the case that the proven tactic doesn't convert. You need to experiment and test different tactics and variables. It can take 2-4 weeks to get conclusions. Sometimes it takes a month, and sometimes two or three, or more. And the later you start, the later you get the learnings. That's why waiting for the right time makes it worse. You will need "quick results" and the campaigns won't bring them. It requires patience during this learning period. #b2bsaas #paidads #googleads #linkedinads #demandgen

Don't overcomplicate Paid Ads attribution in B2B SaaS. Keep it simple and focus on what matters. Here are 3 things that you can do: 1/ Capture UTM parameters 2/ Use Self-reported attribution 3/ Implement conversion tracking (website + cAPI) + Use Fibbler for Account-Based Attribution. Build a full-funnel dashboard and track conversion to pipeline and revenue. Don't track only direct results but overall results - CPA, pipeline, and revenue. You should definitely see that something is working if you do things right. For that, you need to have visibility of your performance. How do you track results?

At Organic Growth Online, we help B2B companies thrive without paid ads. 🚀 😍 We replace the need for multiple in-house roles with our full-service approach, Here’s what we do: ✅ Boost your SEO with tailored strategies ✅ Create content that converts and educates ✅ Manage your social media with AI-driven and human-centered posts ✅ Email marketing that nurtures leads and drives growth ✅ High-quality video production for better engagement, and more! 🏆 Achievements over the last 12 months: 🗓️ 500+ meetings booked 💼 $4M in ARR inbound leads 👀 800K+ impressions generated 📞 Book a 15-minute call to see how we can help you: https://lnkd.in/gjHtmn5W #OrganicGrowth #B2B #SaaS #BusinessToBusiness #Sales #SEO #ContentCreation #Lead #Demand #LeadGeneration #Video #AI #Growth #Marketing #USA #EmailMarketing #Website #AIInfluencer #SocialMedia

Are your B2B marketing efforts sabotaging your cost per lead (CPL)? Avoid these common SEO mistakes to ensure long-term growth and efficiency. 🔹 Over-relying on paid media 🔹 Targeting only bottom-of-funnel leads 🔹 Mismatched content structure and search intent In this latest article, Brad Smith explains how these issues can drive up your CPL and how SEO and content can pave the way for sustainable growth. Read the full article to learn more: https://bit.ly/4f1Up72 #B2BMarketing #SEO #DigitalMarketing #MarketingStrategy #CostPerLead #FractionalMarketers Looking to grow your business without burning your pockets? Contact Fractional Marketers today. We are (probably) the only marketing team any brand can afford. Visit www.fractionalmarketers.co to know more.

Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now.

Here's how $32,200 in ad spend generated $228,000 in revenue from Paid Search for one B2B SaaS client. Here’s the exact process we followed to get results: 1/ High-intent campaigns We were very specific with targeting and optimized the campaigns. Here's the setup we used: - High-intent keywords - Desktops only - Manual bidding Optimization we've done: - Optimize the search terms - Build dedicated landing pages - Pause the keywords with no results - Increase bidding to maximize IS - Run bidding strategy experiments - Scaled the budget after proving the results We identified two campaigns that are bringing the results and maximized budget allocation there. 2/ Full-funnel reporting Build a report with these dimensions and metrics: Channel / Campaign / Keyword Cost Leads CPL CVR to Deal Deal CP Deal Win rate Won CP Won It gives us data to make decisions about what generates pipeline and revenue. And cut campaigns that don't contribute to pipeline or revenue. Seeing ROI in B2B can take time, but patience pays off. Typically, it takes 6+ months to close deals. Scale budgets incrementally after proving results. This way, you can drive sustainable growth. And the results compound in the long run. #b2bsaas #paidads #googleads #linkedinads #demandgen Do you want to reduce your CAC and grow the pipeline from Paid ads? Reach out if you’re in B2B SaaS, spending over $10k/month, and want to scale your campaigns. 𝗕𝗼𝗼𝗸 𝗮 𝘁𝗶𝗺𝗲 𝘄𝗶𝘁𝗵 𝗺𝗲, and let's chat about how we can help you.