I had 5 meetings today with marketers that applied for The B2B Incubator
It took 2 years to get those meetings. Let me explain:
Here's what most miss about the power of Demand Gen:
Some had been following our company, The B2B Playbook for 1 month, others for 20 months.
But in our meeting, they were all product aware, and keen to join.
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So why did it take some 1 month, and others 20 months to apply?
Well,
They were at different points in their own buying journey when they came across The B2B Playbook
So here's how we influenced their decisions:
+ we mapped their buying journey to the 5 stages of awareness
+ we created content on it
+ we consistently distributed it to our Dream Customers
We did this on a 1:many, 1:few, and 1:1 basis.
And have been doing it for 2 years...
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That means our potential buyers are able to find content that's relevant to them at each stage of awareness...
... and progress to the next
(even sometimes without showing up in our CRM 😱)
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If we'd started our Demand Gen journey 1 month ago, we'd only have 1 meeting
If we'd started our Demand Gen journey 6 months ago, we'd have 3 meetings
If we'd started our Demand Gen journey 18 months ago, we'd have 4 meetings
But because we started it 2 years ago...
... we had 5
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The best time to start Demand Gen was 2 years ago
The second best one?
Today.
Let me take you by the hand and show you how to do it in 12 weeks
Check out our 12 week Demand Gen program, The B2B Incubator below
#b2b #b2bmarketing #demandgen #demandgeneration
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2w💢Couldn't agree more. B2B marketing/strategies is quite undervalued and not highly spoken off. Yet, the value of each transaction is higher than B2c marketing