Delighted to see Huel launch on Amazon! One of the many reasons I love working at Amazon is the opportunity to support and grow amazing brands like Huel. It’s been great collaborating with Martin and Natalie to bring this to life. Excited to see what 2025 holds for us..
A few months ago, I announced the launch of exl partners with some incredible brands—and today, I’m excited to let the 🐈⬛ out of the bag. We’re teaming up with Huel to do some (excuse the pun) “lifting” on Amazon. Huel is an incredible omnichannel brand with strong roots in DTC & retail presence who recently just announced incredible 2024 results. We’re thrilled to drive incremental value on marketplaces & support this incredible growth trajectory! As a double whammy also announcing exl’s partnership with Base Commerce Media as the advertisement partner! The photo of Wes Maynard and I speaks a thousands words about retail and advertisement supporting one another to see how we can scale advertisement with close collaboration on incrementality (..you could say "too" close?). Grateful to the brilliant people at Huel, Natalie & Brian for their trust. Also thankful for the support from Amazon via Gregor for making heaven and earth move to scale with speed. exl partners' testament is to have a new take on collaboration. Leaning into growth being a strategic partnership whilst staying curious on how boundaries can be pushed 🙌
Love it 🔥
Thanks for all the support Gregor McIntyre 🙌
Partner Manager at Amazon | Merchant Fulfilment | Optimising Logistical Channels for Amazon FBM Sellers
1wAmazing news!!