Greg Glenday’s Post

🔮 We’ve dusted off our crystal balls to see what 2025 holds for podcast advertising—and the future is looking bright. With 9 million new listeners in the U.S. alone each year, podcasting's continued growth brings new opportunities for brands to connect with highly engaged audiences in more ways than ever. But as the medium evolves, so do the challenges. That’s why we asked some of the sharpest minds in the industry—including experts from Acast: Greg Glenday, Valerie Reimer, and Shantae Howell (she/her); Sounds Profitable's Bryan Barletta; and Tinuiti's Shasta Cafarelli—to share their predictions for 2025. From the rise of omnichannel campaigns and advancements in AdTech to the untapped potential of emerging markets, these insights give you peek into what's next in the podcast queue ⏭️ 💡 Read the full article: https://lnkd.in/gJieUAyU #PodcastAdvertising #DigitalMarketing #AdTech #MediaTrends

Balancing the challenges of running a company, staying on top of industry trends, and being there for my family isn’t always easy, but it’s what I’m passionate about. This summer, between my sons' travel baseball season and keeping The Podcast Exchange - TPX moving forward, I’ve been digging into data-driven podcast advertising strategies to help our clients get the most out of their ad spend. In my latest article, I share what I’ve learned about using data to fine-tune ad placements, craft compelling content, and maximize ROI. If you’re looking for practical insights on boosting the effectiveness of your podcast ads, I’d love for you to check it out. Read more: https://lnkd.in/gAiYNHJd #BaseballDad  #PodcastAdvertising #DataDriven #ROI #MarketingStrategy #TPX

It's fascinating to see podcast advertising revenues continue to climb, hitting $1.9 billion in 2023 despite numerous challenges! 🎙️ The modest 5% growth is a true testament to resilience and adaptability in unpredictable times. For many companies, this rate served as a wake-up call - identifying the need for innovation and agility. So, where do we go from here? As detailed, the road to $2.6 billion by 2026 is requires immense creativity and strategic pivots. Time to buckle up as the podcasting industry is accelerating towards a promising horizon! What do you think? #Marketing #Advertising #Agency #Podcast #Innovation #Growth

Thank you Podcastblog for taking the time to share our report with your readers. Your support and willingness to spread the word mean a lot to us. 😊 According to Market.us, The Global Podcast Advertising Market size is expected to be worth around USD 43 Billion by 2032, from USD 12.7 Billion in 2023, growing at a CAGR of 14.5% during the forecast period from 2023 to 2032. Discover more @https://lnkd.in/dVZtf2JX #PodcastAdvertising #PodcastMarketing #AdvertisingTrends #DigitalMarketing #PodcastIndustry #AudioAdvertising #PodcastPromotion #MarketingInsights #PodcastAudience #BrandAwareness

Tech, government, and business sectors dominated July's podcast ad earnings, leading with higher rates per ad spot. Despite a slight dip in average ad rates, these categories still capture top dollar, signaling strong market confidence. Planning your festive marketing? Consider podcasts to boost your holiday campaign! #PodcastAds #MarketingTrends

Take off the blinders. With the current approach to brand lift studies, agencies and their advertisers aren’t getting the full picture of how their podcast campaign is performing on upper funnel metrics, what creative is working, and with whom. This week on the blog, Jeff Vidler explains why the holistic brand lift study is a TRIPLE win. https://lnkd.in/gbBFqTTT

Podcasts have emerged as a powerful medium for brands to connect with audiences, & advertisers are zeroing in on the best ways to leverage this platform. Check out these four key elements to consider as you create your next successful podcast ad campaign. https://lnkd.in/efYmyDGH

Podcasts continue to rise as a dynamic platform for brand engagement! Here are four essential elements to craft your next successful podcast ad campaign. Advertisers, are you ready to harness its potential? Let's connect to discuss the best ways to leverage podcasts so you can elevate your marketing strategy! #Podcasts #Advertising #BrandEngagement #MarketingStrategy

"Harrison urges B2B brands to focus on future buyers and 'being known before they are needed' by building brand awareness, recall, and trust among out of market consumers so that when an 'urgent high-value need' emerges, they are the brand that comes to mind." Podcasting is the ideal medium for establishing yourself as a known expert, trusted confidante, and and constant presence among your future buyers. https://lnkd.in/gmYt4nS7

I’ve been reading, learning, and thinking about all things podcast advertising a ton recently — and pricing seems to be a real hot button. There's so much confusion about how it works, from CPM models to dynamic ad insertion and programmatic options. That’s why I decided to write this article. I wanted to break down the complexities and help agencies and brands better understand how to navigate podcast ad pricing effectively. If you're curious about how to get the most out of your podcast ad spend, give it a read. https://lnkd.in/ggmZSYfJ #PodcastAdvertising #PricingComplexity #LearningEveryDay #TPX #MarketingStrategy