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As an ex-Flixer I found this announcement the most interesting part of Netflix's latest earnings - starting in 2025 neither quarterly sub growth counts or ARPU (they call it 'ARM') will be publicly reported by the streamer, instead putting more focus on 'engagement'. While I understand the logic behind the decision, it also makes the need for a common set of performance metrics to be used across all streamers. With all the major streamers having followed Peacock's lead into offering ad-supported plans, I suspect that advertisers would like common metric categories as well. #streaming #peacock #netflix #earnings #advertising

Netflix has announced a significant shift in its reporting strategy, opting to discontinue quarterly subscriber number disclosures, signaling a potential slowdown in its years-long streak of customer gains in the streaming wars.... Read More At:- https://lnkd.in/gUMcdb9y Netflix #Strategy #subscribers #Strategy #slowdown #customer #streamingwars #news #NewsUpdate #newsfeed #dailynews #IBWNews

When your metrics change… (Netflix) Growth 2.0 After spurring all of Hollywood to compete for streaming subscribers, Netflix is ending the race. ▪️ The streamer will no longer provide updated subscriber numbers during its quarterly earnings reports — it’ll only share them when they hit “certain major milestones,” per co-CEO Greg Peters. ▪️ Instead, it’ll focus on the metrics that Wall Street now cares most about, like revenue, operating income, and overall engagement on the platform. ▪️ Part of that reason is because the simple math of number of subscribers to revenue no longer makes sense — Netflix has multiple paid tiers, a growing ad tier, and may even change prices per market. #netflix #subscribers #streaming #media #tiers #tv https://lnkd.in/eHKceU9b

The content is King and distribution is GOD.. when you give Market analysis content with High quality engagement will fall in place rather then spend on user acquisition #Ott #useracquisition #userengagement #Netfilx #Bsvalue

In a world where streaming giants continually redefine innovation, Netflix's strategic decision to stop regularly reporting subscriber numbers marks a bold shift. This move places a greater emphasis on financial metrics, revenue, and profit growth, positioning Netflix for potential expansions into advertising and video gaming. Mirroring the evolutionary steps of tech behemoths like Amazon and Apple, Netflix's focus on broader success measures signals a significant evolution from a pure-play streaming service to a multifaceted, tech-forward entity. However, this raises questions about data transparency and competition among streaming services. In the ever-evolving media landscape, this strategy not only showcases Netflix's readiness for future industry shifts but also challenges the established norms of entertainment and technology. For media and tech industry leaders, it serves as a clarion call to rethink what constitutes success in the digital age. As Netflix explores new sectors, adopts financial metrics, and evolves beyond traditional streaming, it underscores the importance of strategic planning and competitive positioning. What are your thoughts on the future of data transparency and competition in the streaming services sector? How do you think Netflix's strategy will reshape the competitive landscape and potentially signal future technological advancements in media? Share your insights and comments below. #Netflix #StreamingServices #MediaInnovation #TechTrends #DigitalStrategy #EntertainmentIndustry #VideoGaming #Advertising https://lnkd.in/dh7e9VQJ

Netflix on Thursday unexpectedly announced that it will stop reporting subscriber numbers each quarter, a decision seen as a sign that years of customer gains in the streaming wars are coming to an end.... Read More At:- https://lnkd.in/gYXYExTA Netflix #Announced #SUBSCRIBERS #customer #streaming #Netflix2024 #news #newsfeed #NewsUpdate #dailynews #IBWNews

"Netflix's era of growth is upon us" "10-year original library strategy leaves competitors in the dust" Netflix has announced its Q2 earnings, and with over 8 million new subscribers, it looks like it's unstoppable. With Paramount Global's sale, Warner's layoffs, and Disney's content cuts, the news from its competitors is rather depressing. Netflix's strength is clearly in its content. The recently announced Emmy nominations show Netflix in 107 categories, close to the all-time high of 120. Korean content, including "Queen of Tears," also helped drive new subscriber acquisition. In the Asia-Pacific region, Netflix gained over 2.8 million unique subscribers. The power of Netflix has now translated into absolute power to set the price of the "streaming economy." This streamer is on the march to conquer smart TVs. https://lnkd.in/gYDeQk78

Netflix announced it will stop sharing subscriber data starting in 2025. The streaming giant will instead emphasize engagement metrics like viewing time and session duration. Netflix told shareholders, “In our early days, when we had little revenue or profit, membership growth was a strong indicator of our future potential...but now we’re generating very substantial profit and free cash flow. We are also developing new revenue streams like advertising and our extra member feature, so memberships are just one component of our growth.” On one hand, by ceasing to report subscriber numbers, Netflix might reduce the transparency that investors and industry analysts rely on to gauge the company's health and growth. Subscriber metrics have been a straightforward, quantifiable measure that provides clear insights into the platform’s reach and market penetration. On the other, with its pivot towards an ad-supported tier, Netflix might be taking a smart play out of the advertiser handbook. Engagement metrics are a huge indicator of a satisfied viewer, reflecting their genuine interest in content. What do you think? Is this the right call? #Netflix #AdvertisingOnNetflix

ICYMI: Netflix's surprising move to cease reporting subscriber numbers has sent shockwaves through the streaming industry, raising questions about the company's future trajectory. With shares taking a 4.2% hit, investors are left wondering about the implications of this decision and how it will impact Netflix's competitive position in the ever-evolving #streaming landscape. https://lnkd.in/gNM_B2NU