Head of Marketing, Brand & Strategy | Marketing, Memberships & Sustainable Revenue Growth @ Aberdeen Football Club
Things we can't directly control ❌ - What happens on the pitch - The weather (as you can see in this video! 🌧️) - When the match is played - Other events happening at the same time Things we can influence ✔️ - How fans feel about their club - Improving the supporter experience - Making matches accessible for all - Building excitement ahead of each game We didn’t get the weather or the result we wanted on the night, but this piece does a fantastic job of reflecting on the progress made at Pittodrie throughout 2024. It also highlights how every supporter plays a vital role in driving that change. A huge thank you to Euan Lownie and Sam McGill for bringing this story to life 🎥
"I felt when I was younger that you could hear a pin drop at Pittodrie. Now everyone young and old seems to be getting right behind the team." From the start of the year right through to the first full stadium tifo. Thank you for making Pittodrie feel different in 2024.
Very, very well said!! The fan experience is everything at a club:)
Thanks for having us Scott! 🤝
Director at The Deep Creative
2hGreat stuff mate. The distinction between the what can and can’t be controlled is so important. Strong brand identities in football are far more robust and resilient to results.