Can a Patrol Officer become an Enterprise Account Executive?
Here’s Lawrence Smaller's story. After hearing about tech sales through his manager, Lawrence landed his first role as an SDR.
The rest is history. Today, Lawrence is an Enterprise AE at AutogenAI.
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⚙️How did you get started in tech sales?
I began my career as a Patrol Officer at a Harbour Authority, managing marine medical emergencies. However, due to limited growth, I sought a change.
My manager, a former tech salesperson, recommended I explore this field. Following his advice, I attended a 2-day sales evaluation in London, involving team tasks, presentations, and a pitch on my passion for a career in sales.
After successfully completing these, I was hired as an outbound rep at Workday Peakon Employee Voice.
🚩What was the #1 misconception you had about tech sales when first starting out?
The BDR role is often viewed as a stepping stone to a closing role.
Reflecting on my career, I credit much of my success to the skills and knowledge I acquired in this position. From conducting detailed discovery calls, handling daily objections, and adapting to changing business needs.
Many reps rush to move beyond these roles, but it's worth investing time in building your brand and value within the right company with leaders that invest in you, even if it means waiting longer for promotion.
🎯For current tech sales reps, what's your #1 sales tip?
While you may be an individual contributor, it's important to remember that you're not working alone.
Surround yourself with individuals who are genuinely interested in your advancement, whether it's in the sales department or any other field.
While we all contribute individually, it's the collective effort and support from these individuals that significantly drives your career progression and deal closures.
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⭐️ Keen to share your story, or know a top performing SDR or AE that we should feature next?
Shoot Ben Horwitz a message on LinkedIn!
Entrepreneur & Fractional CRO | Co-founder of MeetTheVegans.com | Founder of Dublin Tech Beat | Ex-LinkedIn Global GTM Leader
2wCongrats Gary, you seem like a perfect fit to scale their business. Good luck with the hiring, I’ll send along potential talent