Gonzalo Calvo Ranson’s Post

If Nike ventured into skincare... For decades now, the brand has successfully managed to inspire customers into fitness. What if they do the same for dermal care?? Here's what I imagine. Unlike their motto "Just do it", Nike could persuade consumers to simply relax and take it easy by allowing themselves to "Just feel it". Because doing good is not enough. You must combine it with feeling your best each day! Let me know what your thoughts are. #exerciseforwriting #writerschallenge

What is your story? Let me reiterate, what is the inspiration behind your brand? While you're still thinking about the answer, let's see how some popular brands got their inspiration (slogan and a brief background story); are you interested to know? Okay, let's go! Nike! I know you love Nike. Nike's slogan "Just Do It" is a call to action for its audience to be proactive, determined and persistent in the face of challenges... You can't hear this phrase and not be spurred to perform better. You just can't. The next is Adidas. In the words of Mohammed Ali, impossible is just a big word thrown around by small men who find it easier to live in a world they've been given than to explore the power they have to change it. Impossible is not a fact; it is an opinion. Impossible is not a declaration; it's a dare. Impossible is potential - Impossible is temporary - Impossible is nothing! Adidas' slogan was coined from this speech by Mohammad Ali - Impossible is nothing. It was during a time when they were facing tough competition from Nike and Reebok. What does the phrase tell you? Similarly, Puma acknowledges individuality and taking risks hence its slogan "Forever Faster". Furthermore, this campaign was launched to become the world's fastest sports brand. Remember that what made you read this post might be the title, or something else...but then again, I want to ask what is your story? The reason you show up every day; the sleepless nights and all that stuff. Why are you doing it? If you've failed before, like me, just dust yourself and remember that what lies ahead cannot be compared to what is behind. When you know 'your why' believe me you won't be swayed by the turbulence going on. Recognizing what you are on and about shields you the type of movements you make. What is the story behind YOU? Feel free to share, it might inspire someone.😊 🦋

Picture this: Adidas is like a seasoned sailor sailing through the stormy economic seas. With only a faint glimmer of sunshine piercing the cloud-covered horizon, they’ve adjusted their sails from a merely modest high single-digit revenue growth outlook to a bolder, more gusty high rate prediction. You see, profits aren't a mere pot of gold at the end of the corporate rainbow. They are the wind in Adidas' sails, propelling it forward despite the arrhythmic tidal waves of fluctuating market trends and fickle consumer behavior. At first, the brand's board navigators overhead a complacent but secure bearing, amid the recession squalls. Same old, same old, you scoff, rolling your eyes. Standard forecasts meant less excitement for investors and better safe-than-sorry attitudes. But now, boosted by fresh consumer trends or perhaps an innovative sneaker line that's far more hyped than their predecessors, Adidas dares to plot a course further afield. Envision those time-worn, weather-beaten ships pushing the throttle—displaying an unwavering fidelity to both craftsmanship and design—are now set on boldly ambitious voyages armed with new-found zeal and resolution. Here’s the kicker, everyone expects higher... seizing onto that piratical High Seas Adventure, daring the waves to do their worst! One can only hope those sneakers walk the talk, untransformed into concrete sandals by market's cougar-like disruptions. An exciting duel twixt confidence and risk is upon us, blending Nietzschean resolve and good ol' swashbuckling swagger. But what's walking the plank worth without the persistent drive, creativity, and a daredevil mindset crafted meticulously by German engineering? The unrelenting spirit to race against time precedes where fact meets fiction, turning the ordinary stride into extraordinary leaps. There's sentimentality interspersed with unshakable determination exhibited. After all, one's voyage isn't marked by how calm the currents appear, but by how perpetual and calculated the endeavor becomes. Will Adidas crest the high waves of burgeoning revenues, exemplifying undeterred ambition cloaked in futuristic garbs, or venture perilously close to sunken aspirations? Sail on, thee noble contender, carve the currents as capable custodians of courage and connoisseurs of style. The real mettle surfaces when cast amidst roaring oceans of mercurial consumer tides. 🌊💡🏄♂️ #Adidas #RevenueForecast #EconomicOutlook #BusinessGrowth https://lnkd.in/emdgfXDV

Reenok - Forecasting. I promise no boring macro perspective of a brand’s release calendar. I’ve spent nearly a decade monitoring the ebbs and flows of product releases across a variety of industries, from beverage, fashion, and outdoor gear. And I’ve rarely seen any company pull off a non-stop and noteworthy release like Reebok just did. Throughout, the company has unveiled what’s felt like a constant stream of sneaker drops ranging in style and scope. From revised classics to hype-centric collaborations , the brand hit on basically every move in the sneaker marketing playbook in just a few short time. The end result feels like something fresh and compelling for every flavor of Reebok customer. The reason for this impressive trajectory is straightforward: the brand is reaching and gaining new customers like mad. - - - - #toddkrinsky #shaquilleoneal #culture #sports #communities #growth #reebokkids #reebokfam #footwear #sneakers #consumers #brand #marketing

What's really driving the 3 stripes adidas revival? It’s easy to second glance at a few “adidas this” & “nike that” articles across the web but to truly understand the recent 3 stripes revival I think you have to have actually lived and breathed the footwear game for the last 20 years. Trends obviously massively affect a companies balance sheets, operating profits and Q1 data analysis, but sometimes companies just loose their dominance, for a while anyway. It seems to me we were talking about adidas & Nike in reverse roles not so long back. Nike had reached the top of their game with the roll out of their SNKRS app alongside the revival of Air Max, Dunk’s & Air Force 1’s. adidas on the other hand were a bit all over the place releasing “old meets new” silhouettes that were just as quickly forgotten about as they were released. Fast forward to 2024 and adidas, in a post YEEZY era, have now reported operating profits of £575m for the first 6 months of 2024 which is up 190% from the same period from 2023. Meanwhile shares in NKE (Nike) have fallen to their lowest in almost 10 years. So what’s really driving the 3 stripes adidas revival? Trends come and go and that is (probably) 90% of why adidas has experienced such a revival in recent years and with adidas this is all about their classic gum soled suede silhouettes. Maybe they just lost their vision of what adidas really was. For me it will always be a nostalgic image of a mullet headed West German footballer in a full trefoil track top or a dingy band room somewhere in Burnage full of Gazelles & guitars. Sometimes the classics are just better and that is exactly what adidas have experienced. Classic 3 stripes styles like the Samba, the Gazelle & the Spezial have taken over the likes of the AF1 from Nike in terms of Google searches and probably popularity for a newfound wearer of all things 3 stripes. adidas have tapped into a new demographic, a “casual” female wearer for everyday work-wear, commuting and grabbing a bite to eat with friends as oppose to the traditional terrace' going SPZL wearers from Blackburn, Bradford & Bermondsey. As much as the die hard adidas fans don’t like the fact a 21 year old Gen Z’er that works in content creation from Crawley are now wearing their cult classics’, adidas on the other hand are buzzing just like Beckenbauer was back in Italia’ 90. https://lnkd.in/ePSvrPSf

Is Nike Going the Nokia Way? In the ever-evolving landscape of sports and lifestyle brands, Nike's recent shift from performance gear to casual wear raises questions about its future trajectory. Historically renowned for its innovative athletic products, Nike seems to be pivoting towards casual fashion, with fewer offerings dedicated to football, athletics, and other sports. A closer look at Nike's catalogs reveals a notable decrease in sports-specific gear, replaced by a growing focus on everyday apparel. This strategic shift aligns with broader market trends but may also be contributing to Nike's declining market share. Year-on-year statistics highlight the brand's struggle to maintain dominance, as emerging competitors like Hoka and Claud Monster capture a growing share of the market. Much like Nokia's decline when it failed to adapt to the smartphone revolution, Nike's current path could signal a potential misstep in an industry driven by innovation and consumer demands. While casual wear has its place, the risk of losing ground in its core sports market is a challenge Nike must address to remain a leader in the industry. As Nike navigates this transition, its ability to balance casual fashion with its roots in athletic performance will be critical in determining its long-term success. Only time will tell if Nike's evolution will be a strategic reinvention or a cautionary tale of missed opportunities. Views are my own, kindly suggest if you think other ways and why?

This one mistake of Adidas make Nike the king of sneakers In the 1970s, Adidas was the king of the sportswear world—dominant, visible, and endorsed by the era’s most iconic athletes. Nike, in contrast, was the underdog, hustling to innovate its way into relevance. Fast forward to 1984: a young Michael Jordan stepped into the professional basketball spotlight While Adidas was his brand of choice, they made a pivotal error They saw Jordan’s potential but dismissed him as “not the right fit.” Their rigid criteria—like concerns over his height—kept them from embracing his true marketability. Nike, however, saw the bigger picture. They offered Jordan a tailored deal and built the now-legendary Air Jordan line around him. What happened next? 😱 A cultural phenomenon. Air Jordans didn’t just redefine sneakers; they transformed Nike into a global powerhouse. The lessons for us as marketers ? Spot the trends during field work Whether it’s a new product, breakthrough therapy, or influential voice in healthcare, the ability to recognize untapped potential can define success Be flexible with strategies that resonate with stakeholders—be it HCPs, patients, or payers Learn how to prepare stories for your brands Adidas lost more than a deal; they lost cultural relevance in a key market. Don’t let rigid thinking or missed opportunities limit your brand’s potential. As Nike proved, bold moves and human-centric marketing can create billion-dollar legacies. Let’s be the Nike of pharma marketing Follow Dr. Rajneesh Negi for more such information #pmtindialearning #leadinmarketing #stratgeist #marketer #story #adidas #nike

How to stay relevant and not grow old trying to appease your current loyal consumer base

Adidas: Struggling to Draw the Line of Defense? Adidas is famous for its three-stripe logo, but it’s also known for its aggressive legal battles against brands that dare to use stripes. From high-street giants like H&M to luxury names like Thom Browne, Adidas has pursued lawsuits that often feel like a “stripe dictatorship.” The long-running saga with H&M, which began in 1997. Adidas argued that H&M’s vertical stripes were too similar to its own. While the courts initially sided with Adidas, the Dutch Supreme Court finally ruled in 2022 that consumers could tell the difference between the brands. Adidas's losses against Thom Browne and French labels Isabel Marant and Sandro raise questions about its monopolistic approach. Is it reasonable for one brand to control the use of basic patterns like stripes? Defending its stripes has cost Adidas millions. Instead of pursuing endless lawsuits, Adidas should focus on building consumer loyalty and creating innovative designs. Less drama over stripes could improve the brand's image and market position. Maybe it’s time for Adidas to rethink its strategy before it runs out of stripes to defend. Read the full article on our website for more insights. https://lnkd.in/gkW7skQJ #Adidas #Trademark #FashionLaw

To be exceptional, you have to be the exception. This post by Chris Aubrey, is such a powerful example of bold decision-making and the bravery it takes to lead a brand into its next chapter. I completely agree with his comments which remind me of a quote I love from one of my virtual mentors Alex Hormozi "To be exceptional, you have to be the exception." Being the exception is never easy—it’s often a lonely place, because being different means standing apart from the crowd. It means taking risks that might seem ill-advised or even outright wrong to others at the time. Visionaries like Hermann Deininger prove that greatness often requires stepping outside the comfort zone and making those tough calls. As he rightly points out, many of these decisions don’t come from a place of necessity or survival but from a desire to keep the brand relevant and thriving for the future. It’s easy to cling to what’s working and what feels safe, but as his story shows, safety rarely leads to greatness. Yes, sometimes these risks don’t pan out ( e.g.Elon Musk is famous for his embracing of failure), but the courage to take those leaps, learn, adapt, and move forward is what keeps businesses like adidas at the forefront. "Courage is resistance to fear, mastery of fear—not absence of fear." fits here too. It's not a Hormozi quote but I still like it! It takes immense courage to ignore the noise and forge ahead with a bold vision, especially in the face of criticism. Kudos to you Chris for sharing this insight, and for recognising the power of brave leadership. Here’s to the exceptions who keep moving the needle forward!