Golf Ads’ Post

Ready, set, go! A new infographic on sport participation was released today. 🏅 It presents data on sport participation rates in Canada, the most popular #sports, barriers to sport participation and reasons to participate in sports. Check it out here: https://lnkd.in/eYAUPAWe.  #DiversityData

What happens when the EURO 2024 cup gets stuck in Qatar? 🏆 In Visit Qatar’s sponsorship ad, the EURO 2024 Henri Delaunay cup gets to see the country’s marvels, enjoy time on the beach and take in the history before returning to the pitch. For viewers at home, they get a peak into the Qatar experience, helping the brand drive awareness and consideration amongst European audiences. The digital ad performed well for: 😁 Enjoyment – Top 25% 💥 Impact - Top 30% 🗣 Persuasive Power – Top 30% These scores suggest the ad has performed well at entertaining viewers and encouraging them to consider Qatar as a stopover holiday destination. Like good football, a good ad needs to be enjoyable to watch, as well as giving the audience what they want. Sheikha Hessa Al-Thani, Head of Marketing Planning at Qatar Tourism commented on the campaign saying: “Visit Qatar promoted the ‘Stopover in Qatar’ campaign featuring the UEFA EURO 2024™ Henri Delaunay trophy in iconic locations across Qatar. The campaign aims to demonstrate to visitors how they can turn one holiday into two with Qatar’s incredible stopover packages. Tailored to every budget and interest, these packages allow visitors to experience the country’s exceptional service, diverse offerings, authentic culture and modern marvels”. Speed without compromise. The industry’s most complete view of creative effectiveness, harnessing next-gen AI-powered ad testing. Sign up to get our EURO 2024 ad effectiveness report, when it's live, through the link in the comments. #KantarEuroAds #KantarMarketplace #CreativeEffectiveness #UnitedbyFootball #EURO2024 Lynne Deason Leonie Gates-Sumner Dom Boyd Rachel Evans Amy Cashman Edu Aguado Mary Lumley Sarah Hazlehurst Seth Hardcastle Victoria O. Hannah Walley Helen Rowe Kate Pilling Naomi G. Josh Moore Helen Pearson Emma Hargreaves Monique Kim-Gallas Adèle PALLIER Andreas Grotholt Louis Becu Marie-Julie Gibert Claire Marie Del Bon Jamie Anderson Angus Cameron

There's over 1,000 golf clubs we're currently monitoring nationally who last year posted some seriously impressive numbers on social media. Headline stats include; Fans >>> Up another 8% (+125K) to 1.8M Post Publishing >>> Up 8% (+10K) to 132K. This is now a new high for the sport, beating out the previous top set pre-Covid in 2019. Fan Engagement >>> Up a whopping 15% (+312K) to 2.46M. This also is new territory for golf beating the previous record. Post Performance >>> Really simple ratio that divides fan engagement by post publishing to give average engagements per post. This is a measure of the efficiency & effectiveness of a post to engage fans. You guessed it! It also has set a new all-time high. Who's been doing all the heavy lifting from a club perspective? Checkout our national rankings for 2023 below to get a sneak peek. Damien de Bohun , Abby Freney , Matt Chesterman , Josh Marton , Nick Cutler , Guy Chapple , Karen Lunn , Matt Cleary https://lnkd.in/g_xqbPAC

There's over 1,000 golf clubs we're currently monitoring nationally who last year posted some seriously impressive numbers on social media. Headline stats include; Fans >>> Up another 8% (+125K) to 1.8M Post Publishing >>> Up 8% (+10K) to 132K. This is now a new high for the sport, beating out the previous top set pre-Covid in 2019. Fan Engagement >>> Up a whopping 15% (+312K) to 2.46M. This also is new territory for golf beating the previous record. Post Performance >>> Really simple ratio that divides fan engagement by post publishing to give average engagements per post. This is a measure of the efficiency & effectiveness of a post to engage fans. You guessed it! It also has set a new all-time high. Who's been doing all the heavy lifting from a club perspective? Checkout our national rankings for 2023 below to get a sneak peek. Damien de Bohun , Abby Freney , Matt Chesterman , Josh Marton , Nick Cutler , Guy Chapple , Karen Lunn , Matt Cleary https://lnkd.in/gaNkTHHd

10-Bits Sports recap of the week... 🏀 National Basketball Association (NBA) star Kevin Durant went to Paris to bring home an Olympic medal and a piece of another sports club as he becomes a minority stakeholder of Paris Saint-Germain through a specialised vehicle tied to Arctos Partners, LLC' stake in the club. 🏎️ Formula 1 is in talks with Rwanda over hosting the Grand Prix in Africa to expand the future calendar and its global footprint in an untapped key market of Africa with previous attempts to host a race in South Africa not materialised. 🏏 Delhi Capitals co-owners agree £120m deal to buy Hampshire Cricket and bought 51% in The Hundred's Southern Brave. GMR Group will acquire Hampshire’s 25,000-seat Rose Bowl home, as well as the venue’s Hilton hotel and golf course. 🎥 Warner Bros. Discovery sued the NBA after it rejected the matching rights proposal and said "it did not match the terms" of the deal. NBA recently signed 11-year broadcast contracts valued at a staggering US $76 billion, involving Amazon, ESPN, and NBCUniversal, 🎙️ Some interesting podcasts that I was listening to recently - Unofficial Partner by Richard Gillis & Sean Singleton, Bloomberg Originals by Damian Sassower & Scarlet Fu and The Wall Street Journal by Joshua Robinson. 📬 Haven't subscribed yet? Sign up at - https://rb.gy/1iud4b #sportsmarketing #sportsbusiness #sportsnewsletter

Did you know that over 35% of British golf courses are situated within 100 metres of residential areas? With people living right on the boundary, golf courses are more integrated with local communities than ever. But this closeness brings its own challenges—such as balancing the needs of residents with the sport’s growth. We believe golf courses can be both neighbour-friendly and profitable. By leveraging our bespoke data, we help clubs understand the intricacies of their location, the demographics they serve, and how to build strong relationships with surrounding communities. Whether it’s rethinking land use or making strategic changes to meet real local demand, we’re here to support clubs in adapting and thriving. Being a good neighbour isn’t just about fitting in; it’s about creating a place where golf can truly belong. Curious about how your club can create positive change? Reach out—we’re here to help! #CustodianGolf #CommunityGolf #GolfNeighbours #GolfGrowth #PositiveChange #GolfStrategy #BritishGolf #LocalCommunity Golf Club Managers Association Club Management Association of Europe (CMAE) The PGA The R&A UK Golf Federation

Where does the sport you play fit in?

The global winter sports equipment market is projected to grow to $17bn by 2028. From Snowshoeing to Ski touring, consumer interest and participation in snowsports is growing. Using WGSN Social Analytics, we go beyond views and virality to give you the forecast of the trends to focus on in this new blog: https://lnkd.in/dH-8nvFV

With the 2024 Paris Olympics on the horizon, the International Olympic Committee (IOC) recently published very specific guidelines on the use of social media by athletes and their coaches, team officials, entourage and volunteers connected with the Olympic Games. 🥇My colleague David Cakebread and I were asked by LawInSport to share our thoughts on the latest IOC guidelines. You can find the article here: https://lnkd.in/em5a7YUs 🥇On that note, remember that Caroline Bouvier and I will be hosting our (free) UK-FR session on ambush marketing rules around the Olympics: 'Beating around le ambush' next week: Monday, 8 April, 11am UK time / 12pm FR time. We will briefly touch on those IOC guidelines, but our session will have a much broader remit, discussing all the main of legal and intellectual property related issues that marketers will need to know about if they want to feature athletes in any campaigns, or allude to the Games in any way. You can sign up to that, here: https://lnkd.in/engPqsVs 🥇Then, on 19 April, I'll also be speaking at a very similar session for members of The Institute of Promotional Marketing (IPM) with slightly more of a focus on promotional marketing, and a chance for IPM members to ask questions. IPM members can sign up to that event, here: https://lnkd.in/drdZ9w8t #paris2024compliance #marketing #sportslaw #sponsorship #advertising #sportsmarketing #athletes #olympicsrules