Justin Davis’ Post

How did I close another local SEO deal yesterday? I had a meeting with the business owner, and he showed me their 2 locations and website. I saw everything looked pretty good. They were doing fantastic. So still why did they need someone to help? I took a quick look at their GMB. It was pretty amazing. They had regular activities, reviews, and a nice clean website. I noticed a few things there: 1. The website design is fine, but it was slow. There are meta titles and descriptions, and they look nice, but there are no proper keywords being focused on. I noticed the same thing when I checked their content. All the pages are great in terms of design, but what about the content? There are no proper keywords. It looks like the developer just added some content using GPT. The sections are filled with content, but it will be easily outranked by a well-optimized website. There's no proper internal linking, and there's no proper call to action. Basically, there's a lot of room for improvement. 2. The GMB was amazing for one main reason. They were getting customer reviews almost every day. They had a whole bunch of reviews, and they were from all their genuine customers, which made their GMB rank at the top for some main keywords. Then I asked the client, and I was right. The current SEO guy was doing a lot of things just based on his imagination. So they had no plan. They were just doing content, posting, etc., without using any kind of keywords. Even they failed to explain to the client what they were doing. Hence, the client was upset. These kinds of businesses are the gems. You will find enough keywords, plus a lot of related keywords that you can optimize and show them fantastic results even within a few weeks to a couple of months. Because the business was already getting a lot of traffic from some of their main keywords, plus they were getting a lot of reviews. Your job is to just find a new set of related and potential keywords. Then: 1. Fix all the errors. 2. Update and add content. 3. Optimize all those new keywords properly and track them all. At the end of the month, you will see the results like boom. A business that is already getting traffic from its main keywords and reviews will respond faster and show instant results with a little push using a new set of keywords. If you can explain this to the prospective client, you're done. I did the same and signed a new client yesterday.

Skyscrapers are soooooo 2013 2024 is the year of the ranch, y’all! Just ask Beyoncé 🤠 And Bernard Huang He says the Skyscraper Technique has yee’d its last haw – and Ranch-Style SEO is the Jolene taking its traffic just because she can. Find out why in the rootinest tootinest piece of content you’ll read this week: 𝘞𝘩𝘺 𝘙𝘢𝘯𝘤𝘩-𝘚𝘵𝘺𝘭𝘦 𝘚𝘌𝘖 𝘐𝘴 𝘠𝘰𝘶𝘳 𝘍𝘶𝘵𝘶𝘳𝘦-𝘗𝘳𝘰𝘰𝘧 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 Let’s mosey on down to the very best bits… 🎯 𝗢𝗻𝗲 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲 𝘀𝘂𝗺𝗺𝗮𝗿𝘆 If you want to win big in Search, ditch the Skyscraper Technique for Ranch-Style SEO by breaking your “ultimate guides” up into lots of digestible pieces of content that match specific search intents 💬 𝗢𝗻𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗾𝘂𝗼𝘁𝗲 “Traditional SEO was a numbers game – more links, more keywords, and more content increased your chances of ranking. Ranch-Style SEO, on the other hand, prioritizes quality and relevance across your targeted topics, widely and thoroughly approaching them from a variety of angles and perspectives. This allows you to target the actual search intent behind user queries in a higher-quality, human-first way… Such content is more likely to end the user's search journey satisfactorily and, as a result, earn higher rankings.” 🗝 𝗢𝗻𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆 Topics are replacing keywords in SEO. And Google is going to start giving content that includes novel insights that expand its Knowledge Graph on the topic you’re writing about a boost up the SERPs. Check out Bernard Huang's manifesto on 𝘞𝘩𝘺 𝘙𝘢𝘯𝘤𝘩-𝘚𝘵𝘺𝘭𝘦 𝘚𝘌𝘖 𝘐𝘴 𝘠𝘰𝘶𝘳 𝘍𝘶𝘵𝘶𝘳𝘦-𝘗𝘳𝘰𝘰𝘧 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 to learn how to win the game of Search in the age of "information gain" content 👇 https://lnkd.in/eAAGwZ-k

Evaluate Keyword Metrics: Assess search volume, difficulty, and competition to prioritize keywords that strike a balance between relevance and attainability. tell be more about this point considering SEO each of these keyword metrics in the context of SEO: 1. **Search Volume**: This metric indicates how many times a particular keyword or keyphrase is searched for within a given timeframe, usually per month. High search volume keywords typically indicate a higher level of interest or demand for that topic or product. However, high search volume doesn't always equate to high quality traffic, as it might attract a lot of casual browsers rather than serious buyers or engaged readers. Low search volume keywords may be more niche-specific, potentially resulting in higher conversion rates if they match the intent of your target audience. 2. **Keyword Difficulty**: Keyword difficulty assesses how hard it would be to rank for a particular keyword in search engine results pages (SERPs). It often considers factors such as the number of backlinks, domain authority of competitors, and content quality. Tools like Moz's Keyword Explorer or Ahrefs' Keyword Difficulty score can help gauge this. High difficulty keywords are typically more competitive, requiring significant time, effort, and resources to rank for. Lower difficulty keywords may be easier to rank for, but they might also attract less traffic. Striking a balance between difficulty and potential traffic is crucial. 3. **Competition**: This refers to the number of other websites or businesses competing for visibility in search results for the same keyword. Analyzing competition involves looking at who currently ranks for the keyword, their domain authority, content quality, and backlink profiles. Understanding your competition helps you identify gaps in content or SEO strategies that you can leverage to improve your own rankings. High competition may indicate a saturated market, making it harder to break through, while low competition may present opportunities for quicker wins. Balancing these metrics is essential for effective keyword selection in SEO. Ideally, you want to target keywords with a decent search volume that are relevant to your audience and align with your content or product offerings. At the same time, consider the difficulty and competition levels to determine if you have the resources and capability to rank for those keywords. It's often a good strategy to target a mix of high and low difficulty keywords to diversify your SEO efforts and maximize your chances of ranking well across different search queries.

Optimize your images for faster load times, better SEO, and an enhanced user experience. Boost performance, save costs, and increase conversions! #SEO #ImageOptimization #WebPerformance

How the Example Website Uses SEO to Target "Real Estate Jacksonville Florida" The example website structure I provided incorporates elements from the source and our conversation to demonstrate SEO principles in action. Here's how it works: Keyword-Focused Content:** The website structure emphasizes creating content around your target keywords, like "real estate Jacksonville Florida." For instance, the "About Us" page highlights the team's "deep knowledge of Jacksonville's neighborhoods and market trends", directly referencing Jacksonville and real estate. * **Page Titles and Headings:** Each page has a clear purpose and uses relevant keywords in the title and headings. For example, the "Listings Page" could have the title "Find Your Dream Home: Jacksonville, FL Real Estate Listings," directly using your target keywords. * **Website Structure Mirrors Keyword Variations:** The website's organization reflects common keyword variations that people might search for. This is evident in sections like: * **"Jacksonville Homes for Sale"**: This maps to a dedicated "Listings Page" with advanced search functionality. * **"Jacksonville Realtors"**: The "About Us" page with the "Meet the Team" section directly addresses this search term. * **"Jacksonville First Time Home Buyers," "Jacksonville Luxury Homes," "Jacksonville Investment Properties"**: The website features these as categories within the "Featured Listings" on the homepage and potentially as dedicated sections within the "Listings Page." * **Blog Content for Long-Tail Keywords:** The blog is designed to target "long-tail keywords," which are longer and more specific phrases people search for. Examples from the website structure include: * "Jacksonville Real Estate Market Update" * "Tips for First-Time Home Buyers in Jacksonville" * "Best Neighborhoods to Invest in Real Estate in Jacksonville" * **Local SEO:** While not explicitly stated in the structure, it's crucial to optimize for local SEO. This means listing your business on Google My Business, using location-based keywords throughout the website, and getting listed in relevant online directories. This helps your website appear in search results for location-specific queries like "real estate agents near me" from users in Jacksonville. **Important Considerations:** * **Keyword Research:** The provided keywords are a starting point. Conducting thorough keyword research is crucial to identify the most relevant and high-traffic keywords for your target audience. * **Quality Content:** SEO is most effective when you have high-quality, informative, and engaging content that people want to read. Simply stuffing keywords into your content won't be effective and can even harm your rankings. * **Technical SEO:** This example focuses on content and on-page SEO. Technical SEO, which involves optimizing your website's backend structure and performance, is also essential for good search engine rankings.

I Spent a Year Developing a New SEO Process...But It Works. For 17 years of my life, I investigated crime. As a result, I'm used to gathering evidence and trying to make sense of confusing situations. In the last year, SEO has been totally bonkers. Websites ranking that really shouldn't be. At first, I figured these anomalies would go away. An update would finish them off. It didn't. Update after update, these websites thrived. The question I kept coming back to was why? Why was Google favouring these sites so heavily? So, I undertook an investigation. I analysed SERPS, keywords and sectors. Hundreds of websites, pages, SERPS and keywords were analysed. Eventually, all evidence pointed to a direction. So, what did I do? Test it. And I tested it in competitive niches. It worked. So I repeated the test...it worked again. What is it? I'm not that stupid to reveal the details. Is it easy? No. It takes a lot of analysis. And I've had to tweak it. But here's what I can tell you. 1. If you're ranking on page 2 for your target keywords, it can move you to the top of page 1 quite quickly. 2. How some websites are built will reduce the effectiveness of this process. Sorry, folks, but it's now more important than ever to have your websites built for SEO. And built for testing SEO processes. 3. This is 100% white hat SEO. 4. It can't overcome algorithmic penalties. 5. It took numerous iterations and experiments...I'm still improving it. 6. It carries low to no risk to try. 7. It is not a replacement for building authority. It still requires this. However, it maximises the authority you have. 8. It does require you to make changes to your website, and depending on how your organisation is built, this might need approval from higher levels. Today, I'm looking for more clients to join us to try our new approach. As a result I'm looking to work with more brands to test this approach and become case studies for this technique. We're currently offering trials, and here's how you qualify. 1. You have a website ranking on page 2 for your target keywords. Or 2. You have a website ranking on page 1 but want it into the top 3 results for your target keyword. 3. You must be willing to make some changes to your website. 4. You're not an SEO...I'm not sharing this process (yet). So, if you are a business that wants results from your SEO, we are offering low-cost trials for this approach now. And if you would like to test this, message me. P.S. The screenshot below is one of countless examples of this process. That's a competitive search term that this website reached position 12 with traditional approaches to SEO. We tested this new approach with the client in January 2024, and in a month, the site went from position 12 to position 4. This morning, the site is in position 2. If these sound like results you'd like, message me, and we can chat. #seo

What Is White Hat SEO? **White Hat SEO** refers to ethical, legitimate strategies and practices used to optimize a website for search engines, in alignment with the search engine guidelines and policies, particularly those of Google. These methods aim to improve a website’s visibility in search engine results organically without violating any rules or using deceptive tactics. ### Key Features of White Hat SEO: 1. **Quality Content**: Creating valuable, relevant, and engaging content that answers user queries and meets their needs. 2. **Keyword Research & Optimization**: Strategically using relevant keywords that align with what people are searching for, without overstuffing or spamming. 3. **User Experience (UX)**: Designing a website that is easy to navigate, mobile-friendly, and provides a positive user experience. 4. **Link Building**: Earning backlinks through natural and credible means, like guest posts, high-quality content, and networking within your niche. 5. **On-Page SEO**: Properly using meta tags, titles, descriptions, alt tags for images, and ensuring the website is well-structured for both users and search engines. 6. **Page Speed & Mobile Optimization**: Ensuring your website loads quickly and performs well on mobile devices, both of which are crucial ranking factors. 7. **Ethical Practices**: Avoiding manipulative techniques like keyword stuffing, cloaking, and deceptive redirects. White Hat SEO focuses on providing long-term, sustainable growth by prioritizing users over search engines. ### Benefits of White Hat SEO: - **Long-term results**: By adhering to best practices, your site is less likely to face penalties and will enjoy stable, long-term growth. - **Trust & Credibility**: White Hat SEO builds trust with both search engines and users, which can improve your website's reputation and authority. - **Sustainable Ranking**: It avoids risky shortcuts that can result in penalties, ensuring that your ranking improves steadily over time. In contrast, **Black Hat SEO** involves unethical tactics that aim to game the system and can result in penalties or de-indexing from search engines. White Hat SEO is the best approach for those looking for sustainable, trustworthy, and user-focused growth in the digital space. #seo #whitehatseo #onpageseoservices #seotips #seooptimization #seoexpert #websiteseo #SEObasics #DigitalMarketing #searchengineoptimization #seostrategy #SEOTraining #seotrends #seoexpert #WebOptimization #organicseo #KeywordOptimization #SEOHelp #technicalseo #Rabiul #marketingstrategy #onlinemarketing #RabiulIslam #digitalmarketer #contentmarketing #socialmediamarketing #digitalgrowth #MarketingDigital #digitaladvertising #onlinebusiness

Effective SEO starts with understanding the role of keywords—those critical words and phrases that users enter into search engines. Here’s a quick guide to optimizing your keyword strategy: 1️⃣ Identify High-Value Keywords: Focus on terms with high search volumes and lower competition. For example, target keywords with over 1,000 searches per month but a difficulty score under 30. However, keep in mind that what constitutes a "good" search volume can vary greatly depending on your industry or niche. It's important to experiment and analyze what works best for your business. 2️⃣ Prioritize Purchase Intent: Focus on keywords that indicate a strong likelihood of conversion, such as "buy [product]" or "best [service] near me." These terms reflect a user’s readiness to make a purchase or engage with a service. By tailoring your strategy around these high-intent keywords, you can more effectively capture and convert potential customers who are further along in the decision-making process. 3️⃣ Optimize On-Page Elements: Ensure your page titles and meta descriptions include primary keywords to enhance click-through rates. For example, use a title like “Top Roofing Services for Modern Homes.” Also, structure your content with H1 tags for main keywords and H2/H3 tags for secondary keywords to improve both readability and SEO. 4️⃣ Seamlessly Integrate Keywords: Maintain a natural keyword density (1-2%) to avoid keyword stuffing. Enhance content quality with related terms. 5️⃣ Enhance Images: Optimize image file names and alt text with relevant keywords. Example: “modern-roof-design.jpg” with alt text “roofing services featuring a modern roof design.” 6️⃣ Create Keyword-Rich URLs: Use descriptive URLs like www . example . com / modern - home -design for better search engine and user clarity. 7️⃣ Leverage Internal Links: Use descriptive anchor text to link related pages, boosting SEO and user engagement. 8️⃣ Monitor & Adjust: Use tools like Google Analytics and Search Console to track keyword performance and refine your strategy. Implement these practices to drive traffic, enhance user experience, and increase your search engine rankings!

Today Let's discover about SEO's best practices to improve online visibility. The goal of SEO best practices is to raise a website's search engine rating through a series of actions. These techniques include #backlink development, keyword research, and on-site optimization. Website owners may boost their website's exposure and draw in more organic visitors by putting these strategies into effect. 𝟏.𝐀𝐝𝐝 𝐘𝐨𝐮𝐫 𝐌𝐚𝐢𝐧 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐄𝐚𝐫𝐥𝐲 𝐎𝐧 𝐈𝐧 𝐘𝐨𝐮𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 It goes without saying that you should use your #keyword a few times on your website. However, you might be unaware that where your keyword appears matters as well. More specifically, the top of your page should contain at least one reference of your primary keyword. Why is this relevant?🤔 The terms that show up at the top of a webpage are given more weight by Google. 𝟐.𝐖𝐫𝐢𝐭𝐞 𝐔𝐧𝐢𝐪𝐮𝐞 𝐓𝐢𝐭𝐥𝐞𝐬, 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 One of the most crucial SEO best practices to follow is avoiding duplicate content. You should actually steer clear of "duplicate or near-duplicate versions of your content across your site," according to Google. 𝟑. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐓𝐢𝐭𝐥𝐞 𝐓𝐚𝐠 𝐟𝐨𝐫 𝐒𝐄𝐎 Your title tag is crucial for on-page SEO. Even Google has stated that "using #highquality titles on your web pages is important." 𝟒. 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐘𝐨𝐮𝐫 𝐒𝐢𝐭𝐞’𝐬 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 Enhancing the user experience (UX) on your website can benefit SEO both directly and indirectly. As Google is aware of when users begin "Pogo sticking" after visiting your website from the search results, UX can have a direct positive impact on SEO. 𝟓. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐒𝐢𝐭𝐞’𝐬 𝐋𝐨𝐚𝐝𝐢𝐧𝐠 𝐒𝐩𝐞𝐞𝐝 Google usually doesn’t talk publicly about the ranking factors in their #algorithm. So when they talk a lot about a specific ranking signal, you KNOW it’s a big deal. Site loading speed is one of those rare ranking factors. 𝟔. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐈𝐦𝐚𝐠𝐞𝐬 𝐟𝐨𝐫 𝐒𝐄𝐎 Image SEO isn’t just for ranking in Google Images. Google recently reported that properly-optimized images can help your pages rank higher in Google web search. 𝟕. 𝐔𝐬𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐋𝐢𝐧𝐤𝐢𝐧𝐠 Internal linking is one of the easiest SEO best practices to use. All you need to do is add a link from one page on your site to another page on your site. 𝟖. 𝐏𝐮𝐛𝐥𝐢𝐬𝐡 𝐀𝐦𝐚𝐳𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 If you’ve tried to learn SEO before, you’ve probably heard about the importance of “high-quality content”. And it’s true: publishing original, helpful content can help you rank higher in #Google. #seo #seobestpractice #offpageseo #onpageseo #technicalseo #seopractices #digitalmarketing #digitalgrowth #websitedevelopment

### Introduction to On-Page SEO On-page SEO is a crucial aspect of optimizing your website to achieve higher search engine rankings and attract more organic traffic. It involves a comprehensive set of practices aimed at enhancing individual web pages, making them more search engine-friendly and user-centric. ### Keyword Optimization Keyword optimization is foundational, involving thorough research to identify relevant and high-traffic keywords. These keywords are then strategically incorporated into content, titles, headings, and meta descriptions, ensuring they appear naturally and provide value to the reader. ### Content Quality High-quality, informative, and engaging content is vital, as search engines prioritize pages that offer meaningful information and a positive user experience. ### Meta Tags Meta tags, including titles and meta descriptions, are significant in on-page SEO. These tags give search engines a brief overview of the page's content, influencing click-through rates from search results. ### Header Tags Header tags (H1, H2, H3) structure content hierarchically, improving readability and helping search engines understand the page’s main topics. ### Image Optimization Image optimization, through descriptive alt text, not only enhances accessibility but also allows search engines to index visuals properly. ### Internal Linking Internal linking, which involves linking to other relevant pages within your site, boosts navigation, reduces bounce rates, and distributes link equity. ### URL Structure A clean and descriptive URL structure improves usability and search engine crawling. URLs should be concise, keyword-rich, and reflective of the page’s content. ### Conclusion Together, these on-page SEO techniques create a robust foundation for search engine optimization, driving traffic, improving visibility, and ensuring a better user experience.