Embarc’s Post

Have you checked out this week's #CannabisCMO yet? This week Kaliko Castille covers the potential #TikTok ban and what it could mean for #cannabis brands who already have a tough time on social. Read article here: https://lnkd.in/eX8ETz5R #cannabisindustry #cannabismarketing #cannabisbusiness #marketing #branding #socialmedia

Have you checked out this week's #CannabisCMO yet? This week Kaliko Castille covers the potential #TikTok ban and what it could mean for #cannabis brands who already have a tough time on social. Read article here: https://lnkd.in/eX8ETz5R #cannabisindustry #cannabismarketing #cannabisbusiness #marketing #branding #socialmedia

For our friends in the #Ohio Cannabis industry, we know you're anxiously awaiting #legislation to guide your next steps toward selling and advertising recreational cannabis products. Looking for thought leadership on the principles of marketing in this sector? Our midwest team has been working with #Michigan #cannabisbusinesses since the legalization. Check out this recently published article on Advance Ohio's blog that describes one approach that may spark idea generation. https://lnkd.in/e5Cb-j9V

Cannabis Dispensaries: In the early days of this #dispensary's campaign, digital display marketing was launched to target #cannabis and canna-curious #audiences. This visibility effort quickly expanded to include new tactics. How is your campaign growing? #digitalmarketingstrategy

How to hack programmatic in the cannabis industry. Run co-brand campaigns Here’s how: Dispensaries- go approach some of the brands you carry. Tell them you are going to run an ad and you’d like to feature their brand in it. If they don’t bite go to the next brand. Get the brand to split the cost with you. It’s a win win. The brand get visibility and you as the dispensary get the traffic to the site and offset your marketing cost. This can be done again and again #programmaticadvertising #cannabis #twitterads #facebookads #displayadvertising

Discover the difference with our tailored cannabis marketing solutions! 🌿✨ Elevate your brand and reach your audience like never before. Let's grow together! 🚀 #CannabisMarketing #TailoredSolutions #BrandGrowth #MarketingInnovation #ElevateYourBrand #CannabisCommunity

h/t to Green Market Report and John Schroyer. Louder for those in the back! Times are changing. Our data shows marketing spending in #cannabis set to double in the next 5 years- even without national legalization. Key questions arise: Who will develop the #media platforms to rake in the revenue? Who do you partner with to develop your #brand in this emerging space? Is your company prepared for real market #competition? #cannabissales #cannabismarketing #cannabisbranding #cannabisadvertising #cannabisbusiness

4/20 is almost here! There is still time to make the most of the day. Check out my column in Cannabis Business Times for some last minute ideas! Reach out with questions. Noelle Skodzinski Michelle Simakis Tony Lange Jeni Cohen Elana Cohen Cassie Tomaselli #cannabis #420 #cannabismarketing #cannabisbusinesstimes

Goodbye To Weed Posts In Colorado? Lawmakers Target Social Media Promotion Of Cannabis And Psychedelics, read more on the latest from Benzinga by Patricio Liddle. Features Chris Hansen (D), Dafna Michaelson Jenet (D) and Rep. Meghan Lukens, R Street Institute. #Cannabis #CannabisNews #Colorado #Psychedelics #SocialMedia #Ads #Marketing #BZCannabis.

With #MJBizCon2024 just around the corner, it feels like the perfect time to reintroduce myself to this amazing community and share a bit about the journey I’ve been on in the #CannabisIndustry. I’m Jordan Isenstadt, and seven years ago, I had the opportunity to build an award-winning #cannabis #communications practice from the ground up at Marino. Over the years, this work has mirrored the evolution of cannabis on the East Coast, as the industry has grown, matured, and fought for legitimacy. Many thanks to John F. Marino and Frank Marino for encouraging me and believing in this mission! What started as a PR-focused practice has expanded into a full-service communications offering that now includes: 🎥 Video production to tell compelling, visual stories. 🤝 Influencer relations to connect brands with authentic voices. 💻 Digital marketing capabilities to meet audiences where they are. Our clients range from large MSOs and #cannabis tech companies to single-state operators up and down the supply chain, as well as independent store owners and ancillaries, each with unique stories and challenges. Regardless of their size or scope, our mission has remained the same: ✨ Educate through the media. ✨ Dispel myths and misinformation. ✨ Normalize and destigmatize cannabis. PR and storytelling in this space is about more than press releases and headlines—it’s about creating a cultural shift, amplifying the voices of industry pioneers, and advocating for a future where cannabis is understood and accepted. If you're heading to MJBizCon and would like to connect, send me a DM! I’d love to hear about your work and discuss how we can continue to move this industry forward together. And I'm jumping in on the #MJBizConMemories trend (hat tip to Tony Gallo and Juliana Whitney), so here is a throwback photo from my very first MJBizCon. This was the ONLY selfie I took that year (if you know me, you know much has changed). Here’s to creating more dope memories this year! #CannabisPR #NormalizeCannabis #Destigmatize