GLOW creative agency’s Post

"That relationship is the most important relationship."- Jason Lekberg Jason x Sam Addeo on why artists need to own the fan relationship. 💯 This chat covers: ● Building direct fan connections ● Making your store about more than merch ● Direct fan activation strategies ● The power of fan rituals Catch the full interview on Youtube👇 https://lnkd.in/efh8KZ-A

Rapping Brand Intelligence This post from Alonzo Page shares a lesson about brand positioning. https://lnkd.in/gf6ibAtu #brandmanagement #brandintelligence #managementconsultants

PSA for brands and small businesses on April Fools' Day – it's best to avoid content that deceives or misleads your audience. Tricks that leave people feeling naive or betrayed can quickly erode trust and credibility, which isn't the kind of attention you want for your business. Instead, we recommend showcasing your creativity and sense of humor in a way that brings people together, such as sharing behind-the-scenes glimpses, humorous anecdotes, or playful challenges that invite your audience to join in on the fun. Authenticity and transparency always win! Do you agree with this approach, or are you a fan of "prank-like" April Fools' Day content? Let us know if you have anything planned for Monday in the comments! #socialmediaadvice #socialmediadosanddonts #socialmediaforbusiness

Picture this – you're juggling firesticks with the finesse of a Vegas performer. The flames are swirling, and you've got the undeniable vibe of someone who was born cool. But there's a catch. You're doing this in the heart of Times Square on New Year's Eve. The place is a circus – glowing billboards, costumed characters, and tourists with selfie sticks clogging up the sidewalks. All this razzle-dazzle, and maybe a soul or two actually notices your red-hot act. That, my friends, is the state of social media in 2024. Your epic content? Barely scratching the surface of your audience thanks to the algorithm. Now, imagine performing in a hush-hush lounge where everyone is there solely for your show. Pure, undistracted attention. That's the power of email. It's the secret handshake that grants you access to the inner sanctum – the inbox where the social media noise fizzles out. #newslettermarketing #emailmarketing #emailmarketingtips #contentcreation #newsletter

I skipped a stone 10 times. (Count it) That’s 7 more than the number of seconds you get. For what? To stop the scroll. 3 seconds, that’s your window. Your first chance to hook a viewer, or lose them forever. Most creators miss the mark because they focus on: ❌ Introducing themselves ❌Sharing too much context ❌Waiting too long to get to the good stuff Here’s the real play to make your audience pay attention: ✅ Lead with Curiosity ↪️ Start with an unexpected image or line (“I skipped a stone 10 times”) ↪️Spark questions immediately so they have to stick around ✅Be Bold and Brief ↪️Get straight to the point (think “3-second attention grab”) ↪️Strip out fluff—be ruthless about what stays and what goes ✅Emphasize Value Fast ↪️Show them what’s in it for them right away ↪️Answer the “why should I care?” within the first 5 seconds With attention spans shrinking, you don’t have time to play nice. So, next time you press “record,” ask yourself: Is my hook a stone-skimmer? Or does it sink on the first bounce? Hook them, and they’ll stay. Stop the scroll; start the conversation. — Enjoy this? 🤝 Follow Gareth Joseph for more.

Another snippet from my chat with Jaime Cabrera on his podcast 'Confessions of a Creative Director', where I discuss the ageism issue in agencies and how that means not only will there be fewer people able to come up with ideas for difficult briefs but also there will be less experienced people to help mentor and elevate the next generation of creative talent - a perfect storm for agencies. You can find Jaime's podcast on Spotify and Apple. I would put a link here but LinkedIn's algorithm punishes you for adding external links. 😎 🤘 ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡⚡ ⚡ ⚡ ⚡⚡ ⚡ ⚡ ⚡⚡ ⚡ ⚡ ⚡ I offer personalised 1:1 coaching for creative people wanting to grow their careers and those not in a creative role who wish to explore their creative potential. I am offering a 30-minute coaching session for only $99 (USD) for those uncertain about coaching. Only 25 spaces are available for this. If you continue, that $99 is deducted from a future coaching package. Also, I can do limited 10-minute calls with those serious about coaching to answer some questions and connect in a non-digital world - well I guess the call is digital too, we could exchange courier pigeons but that would be slow. Get in touch here on LinkedIn or at chantcreative@gmail if you'd like more details.

Really interesting clip about ageism in the advertising industry, unsure as to why having experience is a negative in the industry. When an individual has been through the ups and downs, the different trends and innovations the industry has had, this should be seen as a positive on an individual’s career! Just remember we will all be ‘too experienced’ for a position soon!!!🤣 #advertising #ageism #careers

Did YOU know? Many moons ago I worked as a publicist for an artist on T.I.'s Grand Hustle Entertainment label. I garnered earned media coverage for the artist. One thing that made me successful in securing media was in my pitch, presenting how the artist related to the media outlet's viewers, listeners, and/or readers. Once media understands why their audience would want or need your message, it is likely they will want to know more. For additional tips on how to approach and pitch to media, check out my media tipsheet. 👇🏽 https://payhip.com/b/06FHf

🌟 Dinner with Legends! After hearing everyone’s amazing picks in the office, I thought it would be fun to extend the question! If you could invite any three celebrities—past or present—to dinner, who would they be? What burning questions would you want to ask them? 🍽️✨ Drop your answers below and let’s spark a lively discussion! #DinnerWithCelebs

When people want to do something, their concerns fly out the window. They just have to believe the event is truly worth it. AKA’s Head of Business Intelligence, Marc Jablonski, unpacks this theory for live entertainment and how to use AKA’s “Worth It Index” to maximize attendance. Read the article at: https://lnkd.in/eyUAuYPN