Kelly Glover’s Post

Why I believe YouTube will dominate podcasting in 2025 Creators are motivated by opportunities to grow, engage, and earn sustainably — and YouTube delivers on all three. The shift is already happening. Here's why I predict YouTube will lead podcasting: 1. Superior data & transparency YouTube offers creators unparalleled access to data and analytics - and in a transparent nature that is only advantageous. You can track not only who’s watching & how they engage but see data on other creators content to inform the likelihood your next episode will 'be a banger' (as the kids say). 2. Discoverability The YouTube algorithm is one of the most powerful tools for organic reach. Unlike traditional audio platforms, YouTube actively works using 'Search' & 'Recommended' to surface your content to the right audience, even years after you’ve published it. 3. Monetisation With ads, memberships, and integrations, YouTube provides multiple avenues for creators to earn - and with a much lower barrier to entry than what’s possible with audio-only platforms. 4. Community building Comments, live chats, and community posts make it easier to interact directly with listeners. This fosters a loyal audience and allows people to feel part of something and like they belong, a must have for retention Podcasting has long been rooted in audio-first experiences, but YouTube brings undeniable advantages with its ecosystem. There are absolutely challenges here (effort, time, money, skill, a requirement for actual talent etc.) but if you’re a podcaster, now’s the time to start experimenting with doubling down on YouTube. Don't just tickbox post on it - deep-dive the platform and optimise for it. It’s not a question of if, but when. Do you agree? Come at me you purists, I bet you can't resist! 😜 OK bye #podcasting #youtube #bishbosh #creatoreconomy

YouTube the key to boosting your business presence, or just another digital tool?   YouTube is one of the most popular platforms for podcasts, with a vast global audience of over 2 billion active users and 84% of the #GenZ users discovered podcast on YouTube. YouTube Podcasting 101 event took place virtually which featured key speakers Stephanie Chan, Strategic Partner Manager for Podcasts, and Emma Sweet, Global Product Activation Manager for Music & Podcasts at YouTube.    For deeper insights and key takeaways on why #YouTubePodcasts are increasingly relevant, read here: https://bit.ly/3KRkmsh #Tru #YouTube #Podcasts #YouTubeCreators #InfluencerMarketing #ContentMarketing #YouTubeEvent2024

Two YouTube employees explain the basics of podcasting on the platform and break down top strategies for success.

Are social media ads enough to grow your podcast? Learn why in-app ads might be a smarter investment for long-term listeners in our latest article. https://lnkd.in/dSeyJmt9

Why do you upload podcast clips on YouTube shots in 2024 ?? YouTube Shorts have emerged as a powerful tool for podcast promotion, especially when combined with trending keywords for platforms like LinkedIn. With attention spans dwindling and the digital landscape becoming increasingly crowded, leveraging Shorts offers several distinct advantages for podcasters looking to expand their audience reach and engagement. Firstly, YouTube Shorts provide a bite-sized format perfectly suited for capturing viewers' attention in today's fast-paced world. By condensing podcast content into short, visually engaging snippets, creators can deliver quick, impactful messages that resonate with audiences scrolling through their feeds. This format is ideal for promoting podcast episodes, offering teasers or highlights to entice listeners to tune in for more. Moreover, YouTube Shorts are optimized for mobile viewing, tapping into the growing trend of consuming content on smartphones. With a significant portion of online traffic now originating from mobile devices, podcasters can capitalize on this trend by crafting Shorts that are easily digestible and shareable across social media platforms, including LinkedIn. In summary, YouTube Shorts offer podcasters a versatile and effective platform for promoting their content to a broader audience, particularly when paired with trending keywords for platforms like LinkedIn. By leveraging the power of short-form video, mobile optimization, creative expression, and community engagement, podcasters can enhance their visibility, drive listener engagement, and ultimately grow their podcast audience in a competitive digital landscape. #podcast #YouTube #shots #reels #viral #host #benifits_of_rerls #podcasteditor #podcastreel #18may #18 #2024 #treanding #may

A trend we see and hear occurring from #Creators directly Imagine you're a podcaster using #TikTok to engage with your audience. Sometimes, you hit the jackpot. Your fun, relatable content takes off, and your followers skyrocket overnight. But here's the weird part – even when your video goes viral, the number of people actually clicking on your #podcast...it's not so impressive. Why is that happening? Is Tiktok blocking this? Theres’ talk about Tiktok having certain filters in place, when it comes to the topics and content you post as well as link out to. Have you experienced this? There is a lot of talk around Tiktok currently, and this also add to it. Let's not forget about the threat of a TikTok ban in the U.S. Some podcasters are just shrugging and thinking about moving over to Instagram. Although Instagram's Reels focus more on polished, professional stuff, it might not be the same as finding new things on TikTok. Are the fluctuating effectiveness of TikTok going to provoke some changes in the market? Is TikTok’s Creativity Program Beta a response to that? 

Repurposing is Not Syndicating

Curious about the latest social media updates? Here's your weekly roundup of top stories across social platforms relevant to the marketing & advertising industry. 📱 New Creator Tools for YouTube Shorts - In an attempt to more aggressively compete with TikTok and Instagram, YouTube is rolling out 6 new features for Shorts. None of the features are groundbreaking; however, this addition highlights the platform's dedication to making Shorts work. Reports from Luminate indicate that YouTube Shorts is set to overtake TikTok in the US. The more robust the editing tools, the more likely people are to use the platform, increasing content and engagement. Will these additions be enough to dethrone TikTok as the leading short-form video platform? 🎧 Spotify Introduces Comments on Podcasts - To offer podcast creators more ways to engage with their listeners, Spotify has begun rolling out a comments section on podcasts. While it may seem like a move to compete with YouTube, being able to get feedback from listeners is incredibly important. It provides creators with valuable insights beyond analytics, enabling two-way communication with their fans. Podcasts are popular, with South Africans ranking 4th in global podcast listenership, up from 5th last year, according to DataReportal. I'm excited to see what the addition of comments will bring as Spotify ventures more into social network territory. 🎙 LinkedIn Adds Three New Features to Audio Events - After launching in 2022, LinkedIn is adding some helpful features that will extend the lifespan of audio content on the platform: 1. Automatic recording of sessions 2. Ability to share recordings 3. Finding recordings on event pages, posts, and participant profiles Once again, this reiterates the popularity of audio content. I hope my top takes were insightful and that they make your job a little easier. Links to these updates are in the comments. #socialmediaupdates #digitalmarketing #trends2024 #YouTubeShorts #Podcasting #LinkedInAudio #MarketingUpdates #SocialMediaTrends

Unlock Your Podcast's Potential with Hubhopper! Podcasting isn't just about having a fascinating topic—it's about reaching your audience and engaging with them effectively. Hours spent on research and recording won't matter if your audience isn't tuning in. That’s where Hubhopper comes in! 🎙 High-Quality Creation and Hosting: Hubhopper is your all-in-one solution to create, host, and distribute your podcast effortlessly. With tools to record, edit, and host your episodes, you no longer need multiple platforms. Simplify your workflow with Hubhopper! 📈 Seamless Distribution: Reach global listeners with just one click! Hubhopper distributes your podcast across over 35 global platforms including Spotify, Apple Podcasts, and Amazon Music, ensuring your content finds its audience. 🔍 In-Depth Analytics: Understand your listeners better with comprehensive analytics. Hubhopper provides detailed stats on streams, listens, listener locations, and more, helping you refine your content and target the right audience. 💡 Editable and Customizable: From recording to editing, Hubhopper's intuitive drag-and-drop audio editor makes the process a breeze. Enhance your episodes with background tracks, transitions, and sound effects from the built-in library. 🌐 Integrate with Your Website: Showcase your podcast episodes directly on your domain with an embeddable player. If you don’t have a site, create a personalized website with your episodes and links to different listening platforms through the Hubhopper dashboard. ✨ Lifetime Access: Get a lifetime subscription to Hubhopper with all future Pro Plan updates for a one-time payment. This deal includes unlimited episode scheduling, storage, private podcasts, and teams, making it perfect for podcasters, influencers, and content creators. Hubhopper offers a worry-free 60-day money-back guarantee. Try it out to see if it fits your needs! Want to know more about this tool? Check the link in the comments! #Podcasting #ContentCreation #Hubhopper #PodcastHost #AudienceEngagement #PodcastAnalytics #InfluencerMarketing #PodcastingTips How do you engage your podcast audience and ensure your content stands out? Let’s discuss in the comments!

Can virtual influencers be a driving force within technology. We think so! Virtual Influencer Kim Zulu is launching an app soon that will help other content creators improve their content using literally one simple app. More to come soon!!! #app #Virtualinfluencer #content creators #Influencers #socialmediacontentcreators #youtube