Gloria Isaza’s Post

Everyone's coming out with their big predictions for 2025, and we're eager to hear yours! For us, we'd bet on Generative AI coming into its stride this year. From a marketing standpoint, we expect to see many new AI-powered software designed to streamline time-consuming tasks and let marketers focus on big-picture strategies. We also think we'll see more tools to create graphics - but AI hasn't proven yet that it can create images without (often obvious) flaws. We enjoyed Social Media Today, LLC Media Today's thoughts on the subject - check them out here >>> bit.ly/4fqXtcS #DigitalMarketing #AI #GenAI #Marketing #AIMarketing #MarketingTips

🦄 Traditional brand marketing channels are being disrupted, and we see it in the cost of acquiring a customer (up 108% over the past 10 years). -> AI Chat is disrupting Google's blue links -> AI is automating much of paid advertising, reducing it to a game of who spends more -> Social platforms favor creators vs. brands. The channels that are growing favor creators, not brands. A similar boom in B2B is occurring, where creators are building an audience and monetize that audience by shipping products. It's the opposite of what happened years ago, where we build a product and look for an audience. AI will accelerate this because building software becomes easier for people, through the popularity of no-code tools. It will allow solos/small teams to ship large products that can serve thousands to millions of customers. AUDIENCE has become the most valuable commodity. You may think it will become harder to build an audience with increased competition, however social platforms have improved their algorithms to help bring up creators who simply post consistent, high value content. And as we see with AI becoming commonplace now, it is becoming much easier to create high-value content. There's never been a more valuable time to learn how to build an audience! #ai #audiencebuilding #digitalmarketing #chatgpt #personalbranding

The temptation for a glib post here was overwhelming, algorithms feeding algorithms as we humans robotically scroll unknowingly. But actually it’s a bit more interesting. It points to creators rapidly adopting AI tools to boost their productivity and quality. The glib post assumes we outsource our creative into AI. But in actual fact it’s soft automation and rapid adoption of tools that make our lives easier as creators, often allowing for a greater focus on quality.

Playing with AI tools like ChatGPT and Midjourney is fun, but thinking about your marketing with AI at the core is where you get results. Marketing AI isn’t just for cool new tools. It’s a game changer for: - Understanding your audience 🧑🤝🧑  - Creating personalised strategies and messaging fast 🚀 - Creating social posts that feel authentic 👨🔧 💡 The question is, are you just playing with AI, or are you leveraging it to redefine your marketing strategy?

61.4% of marketers have used AI in their marketing activities* More than ever, business & marketing leaders are considering using AI to enhance their marketing efforts – whether increasing effectiveness, reducing costs, or saving time. At the forefront of applying AI for better marketing outcomes, Kyle Coleman (CMO at Copy.ai) and Amrita Mathur (VP of Marketing at ClickUp) have many opinions on how marketing teams should leverage AI… and how they shouldn’t. Join these top marketing execs on July 23 to learn how you should (and shouldn't) be using AI for your marketing -- register today: https://lnkd.in/gBp_Drz7 *According to the 2023 Influencer Marketing Hub study

💼 Not only is the market growing, but a significant number of professionals are already using AI tools in marketing, and 62.9% plan to learn them soon. 📋 Interestingly, 46.2% use AI to create content, and 33.5% rely on it to analyze data. 🌍 The global market is not far behind: In the US, 20% of content creators use AI to improve visuals and video. 🎥 In China, tech giants like Alibaba and Tencent invest 40% in AI startups. 💡 But how can influencer marketers use it in their work? 🤔 ✨ We answered this question in our blog post — https://lnkd.in/dsugsC9g

Revolutionize Your Social Media with AI Personalization

Sometimes marketing feels like we’re all barking out of sunroofs, hoping to get noticed. Today, with AI, we’re not just barking at everyone. We’re able to deliver precision messages that drive action — hitting the right people, at the right time, with the right message, no sunroofs required! AI has transformed the way we connect with audiences. Instead of throwing messages into the void and hoping they resonate, we can now use AI to generate outbound led conversations that feel truly human. This isn’t just about predictive algorithms or targeting the right audience. It’s about crafting real dialogue that reflects empathy, curiosity, and insight. Being able to engage with someone in a way that feels as personal as a one-on-one conversation, where the responses are relevant, tailored, and timely is what we're all driving toward. So, while this dog in the sunroof has the right enthusiasm, he's missing the tools to make each bark count. Credit: markdoherty55 on Instagram