Glenn Martin’s Post

I’m stepping WAYYYYY outside my comfort zone today... and for the next few days. As a marketing and brand communications girlie, I spend my time helping others build their voice, grow their audience, and create lasting impact... but here’s the truth: I’ve never fully done it for myself. (Yeah, the cobbler’s children have no shoes 😂) That changes now! I’m starting a LinkedIn challenge because I’ve realized I can’t keep hiding behind client work. It’s time to build my personal brand and share what I’ve learned over time in marketing and communications—with you. For way too long, I’ve told myself: “I don’t have time to focus on my own content.” “What if no one listens?” “What if I have nothing new to add?” But it’s time to quiet those doubts (God help me🙏). This challenge isn’t just about creating content—it’s about showing up, embracing vulnerability, and proving to myself that I can build my own voice, just like I’ve done for so many brands. My goal? To connect with you and create a space where we can learn and grow together. Accountability matters. So, feel free to join me on this journey—or at least drop a comment to let me know you’re with me, okay? Yeah! Let’s do this 💪

Stepping into my new role as a Marketing Executive at GrooveNexus feels like hitting play on a favourite song – full of excitement, anticipation, and a rhythm that just feels right. Joining a team fuelled by creativity and driven by innovation is an opportunity I'm truly grateful for. As I dive into this new adventure, I'm eager to bring my unique perspective, passion for storytelling, and love for connecting with people to the table. Marketing isn't just about campaigns and numbers; it's about sparking emotions, igniting curiosity, and building authentic relationships. At GrooveNexus, I'm not just a marketer; I'm a curator of experiences, a catalyst for change, and a champion of our brand's voice. Together, let's compose symphonies of success, harmonize with our audience, and dance to the beat of our own drum. The journey ahead may have its twists and turns, but with creativity as our compass and collaboration as our guiding star, there's no limit to what we can achieve. Here's to new beginnings, meaningful connections, and grooving towards greatness! 🎶✨ #NewBeginnings #MarketingMaven #GrooveNexus #Creativity #Connection #Innovation"

If you want a happy team, end every week with a moment of appreciation. Our marketing team starts Fridays by going around the horn with each person having to either give someone else a shout out or state a win for the week. It's just 10 minutes of the week, but I think it's a critical part of creating a strong team. 1. Little wins are still wins. It's easy to focus on what needs to be done or what's gone wrong. Don't forget that things go well. Or maybe they all go wrong, but you appreciate that someone was in the muck with you. 2. People want to be seen and recognized. "Shout out to Bob for helping me fix my Photoshop issue" goes a long way. You're not just thanking Bob, you're thanking him in front of everyone. 3. Winning is a good habit to form. If you don't notice the wins, how do you cultivate more of them? And if we all celebrate the little things, then the little things begin to matter. I had two influences in instituting this. Long ago, at EA, I'd seen a deck from a predecessor celebrating a fiscal milestone. It was the most joyous, ugliest, and most non-marketing marketing deck I'd ever seen. Work can be fun?? The other influence was more direct. The leader I always looked up to, Zoe Chen, would do this on leadership syncs. Try it out. Take some joy together every week. Don't bottle it up for launch.

My life is split between hanging out with my five year-old in parks and talking to brand managers at work..... Both of which turn out to be similar. Not the kids per say, but the actions of the parents. All kids are vastly different and grow mentally and emotionally at different times but the single most annoying trait is that all us parents think that our kids are amazing.... Yes even Johnny's parents, who is currently sitting in the sand pit eating handfuls of it. All parents find it hard to disassociate themselves from the growing creations they gave birth to and the independent beings they are becoming.... The need is always to focus on the good, the past and compare them to others in those snap shots of group play. As I am sure we can all testify to, from our own school days, our teachers would pretty much give our parents a different view point on our behaviour than theirs. Once parental guidance is not around, we explored our limits and act out to find our place in this world And so to you brand managers..... YEP the parents of the marketing world! The day you took on your role, is they day that you can no longer be subjective or offer an honest opinion on what you do or deliver. "It's my child now, can't you see how brilliant they are!" The more time they invest, the more they attach themselves to the good and ignore any bad traits that are appearing on the horizon. Comparisons become more about the competition and not how they should be developing the brand... 'Well my child is still better than, than, than Peter over there, peeing on the swings' As a child grows, their needs change and investigating what is not going right often offers you the parental insight in to how and where you can guide them. Staying objective, as a parent, is one of the hardest things to do as we are emotionally invested in our role. .... but it is still so much easier than for a brand manager! 😂 #brandmanager #nexperience #marketing

Do you remember the excitement of your first rollercoaster ride? The nervousness and anticipation climbing that first hill, and the sheer exhilaration of the drop, and reveling in every twist and turn before returning to the station? What a ride it's been to build a career that I loved at the most amazing media cluster in Philadelphia with growth, friendships, challenges, and success waiting around every curve. Since my early 20s, I've been able to indulge my creative and entrepreneurial aspirations from my start in promotions to pioneering a successful digital sales department from scratch, and continuously learning from those around me. It’s a lot to run at full speed for that long, and as a gift to myself, I chose a brief hiatus to recharge my soul. I indulged in sunrises at the beach, long walks with my dog, lunches and dinners with friends I haven’t seen in far too long, a luxurious spa day, and home improvement projects that have been on the back burner and are now complete. One could get used to that life! But I’m ready to jump back in and leverage all I’ve learned about media, digital, marketing, and branding to propel another company to new heights. And I’m excited! New chapters are fun and fulfilling, and my energized soul can’t wait to make a meaningful impact again. It seems like I just got off the ride, but I'm back in line for the rollercoaster, and I can't wait for the thrill that awaits me. If you know of a brand seeking a creative marketing exec or a digital agency aiming to expand and flourish, please consider me for exciting opportunities ahead. #newbeginnings #grateful #lifeissweet #marketing #digital #digitalmarketing #branding #media

What people are saying... When I served as P&G's VP of Marketing, Ed was building a stellar career in brand building. Like his other books on Brand-building, Ed digs into a deep well of practical experience and marketing excellence to help you hire and build a world-class team. Ed's three-book set should be on the shelf of every serious marketer. https://lnkd.in/gKHtAvye

Lovely stuff, Lottie Unwin (she/her). This is something I've found us discussing more and more in calls/meetings workshops of late. I think we're starting to see the result of the 'TikTokification of Marketing' that *some* marketing teams/founders have led with over the last few years. Quick to throw money/resource at influencer/UCG content, chasing the good looking numbers and that 'viral' hit, but sacrificing any real creative control, whilst letting longer term brand building fall away completely. Even when a brand manages to be the hot thing for a minute, if you struggle to really brand build on top of that, then it will catch up with you at some point (a la Prime https://lnkd.in/e5XgXmGd). There's probably the need for a bit of realignment and discussion around how 'brand' and 'performance' need to tag team in the long-term, in order to build something that's sustainable (Yeti - https://lnkd.in/eyuRPQDG).

Having experienced this first hand I find this an interesting topic, amazingly in my case this was turned around by the implementation of a CMO, who worked hard to bring that harmony through strong leadership! So agree completely with this post 👏

Has that thing on your to-do list been staring at you? Overwhelmed by what's on your plate? I've had some time open up and can provide you some relief at the end of year and get your 2025 started in a great place. DM me. 🦃 Brand Strategy 🦃 Need a press release or email written for New Year, New You, Valentine's Day, Super Bowl (I mean Big Game), or something else? 🦃 Brand management needs 🦃 Learning & Development session about Brand 🦃 Brand education and advocacy toolkit development 🦃 Something else? I'm here...for you and your business. DM me. 🖼 Sweet Loren's Pumpkin Spice ( 😋 )

If there's one thing I can rely on with Sara (there are more obvs), it's her candid approach to marketing on LinkedIn. Check out her webinar if you're a marketer on the road to "Head of" 👇🏿