GKV’s Post

Adweek #Commerceweek '24 did not disappoint. There was an emphasis on the significance of a personalized consumer journey from online to in-store interactions. Brands challenged eachother to try something new, and stressed tailoring messages to individuals while maintaining a cohesive brand presence across multiple touch points and moments: #omnichannel! Will you be at #shoptalk2024 (March 17-20)? Let’s mingle and make some retail magic.

𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫: 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧 𝟐𝟎𝟐𝟒 As we navigate 2024, understanding the evolving preferences of consumers is crucial for any business looking to stay ahead. Digital Insights provide a window into the specific needs and behaviors of today's consumers, enabling brands to tailor their strategies effectively. Here are key preferences that are shaping consumer behavior across industries this year. #DigitalInsights #ConsumerTrends2024 #Omnichannel #KnowYourCustomer #Transparency #Authenticity

One of the top questions that I get from current clients is how to best leverage #IQVIA data (and others) to differentiate their brands, particularly as it relates to digital enablement. Please consider attending this webinar hosted by my colleagues Jerrad Rickard, Matt Doyle, and Rachel Cunningham! #IQVIA #Digital #Data #Analytics #Pharma #omnichannel

As we look ahead, here are four essential trends reshaping the business landscape and providing a blueprint for growth. Embracing these trends can help your business not only stay competitive but thrive in an increasingly dynamic market. Which trend is your business focusing on in the coming year? Share in the comments below! #TABBoards #SustainableBusiness #Omnichannel #CustomerExperience #EmployeeExperience #CircularEconomy

Have you ever waited in a store for the associate to come back with the right size of the shoe you liked so much? Modern stores use runners via tasks managed by iPhones that associate also use to check on availability of this very product across all stores and warehouses of your brand. Never miss a Sale means you will get your favourite pair of shoes if it is somewhere in your organization! See how all that works, ask for a demo at the booth and our experts will show case and discuss what your wins are with a full omnichannel approach in your store: re-stocking, order handling, packing and shipping, mobile checkout - all in one device.

The consumer products industry is rapidly evolving in the digital age. Is your business keeping up? Discover how to stay ahead and unlock new levels of performance. Explore more: https://lnkd.in/gMr4iB-Q #ConsumerProducts #DigitalTransformation #FutureOfRetail #BusinessGrowth #ConsumerGoods #Ecommerce #SupplyChain #SmartRetail #RetailTech #CustomerExperience #BrandStrategy #Sustainability #RetailTrends #Omnichannel #MarketGrowth #RetailAI #ConsumerBehavior #ProductDevelopment #RetailDisruption

We believe that the future of #retail and #consumerproducts is not just about selling; it is about connecting with consumers and creating #omnichannel experiences that last. As prices continue to rise, audiences are becoming more selective with purchases. Equally, Gen Zs are redefining retail norms by making more conscious and sustainable choices. Rather than just posing a challenge, this can also give brands and retailers new opportunities. We work with brands who want to innovate and engage their audiences by aligning retail strategies with the changing consumer values and preferences. Through our Xelacore Reach technology, we work with brand partners and retailers to extend a one-time purchase into an ongoing brand experience, one that fosters loyalty and value to all partners and consumers. Not only does this allow consumer connection well past the point of sale, it also unlocks deeper insight, learning and understanding about your audiences and their preferences, through detailed registration form capture. To take a fresh look at your #consumerengagement strategies, or to learn more about how we’re helping businesses carve a new path at retail with #digitalproductpassports - let’s talk! #technology #data

For large retail organizations, keeping an entire workforce motivated and connected can be a tall task. With 35,000 associates, Big Lots had to find a way to reach and engage every employee from the back office to the frontline. Powered by Firstup, “The Beat” delivers omnichannel communication to reach every employee and enables feedback, idea sharing, and user-generated content — saving the company more than $10 million in marketing expenses. Learn more about Big Lots creative idea sharing: https://bit.ly/3ADpm1N #EmployeeEngagement #omnichannel

The latest episode (https://lnkd.in/ge6P2faG) features Gabriel Dillon (principal, strategic alliance manager) from Contentful, speaking to content optimization for your #omnichannel brand.

Discover how Marketing Mix Modelling is being made more accessible to all in our webinar with @Everybody! Gain priceless insights and strategies for navigating the marketing world. Secure your place now! Join here: https://okt.to/Y2FZ0f #webinar #omnichannel