Gigawatt Media’s Post

#FridayFind: In a recent article by Wayne Friedman on MediaPost, the future of shoppable TV is explored, highlighting an evolving consumer trend where nearly 30% of connected TV (#CTV) users have made purchases directly through their TV screens after viewing ads. This method, though still lagging behind mobile and computer purchases, is gaining traction, especially with the use of QR codes and voice-activation technology. The report emphasizes the potential growth in this area, driven by consumer desire for convenience and the increasing prevalence of free ad-supported TV (FAST) apps and services. Gigawatt welcomes the opportunity to advance your business goals through targeted media buys. #CTV #connectedTV #marketing

"Taking attention one step further, Telly TV, a two-screened, ad-supported smart TV (which serves hundreds of ads per day), may have made the most notable measurement impression. During Telly’s presentation, chief strategy officer Dallas Lawrence noted that Telly delivers ads based on customer-volunteered data and can tell when consumers are sitting in front of the screen, giving advertisers more accurate measurement and eliminating wasted impressions from when a device is running and viewers aren’t in the room." https://lnkd.in/gi3xjtxt

Unlocking the Power of Connected TV for Advertisers. 📺 In the fast-changing digital world, Connected TV (CTV) is reshaping Belgian video consumption. With 60% of families owning a smart TV, DPG Media Advertising spotted an opportunity to leverage this trend. They aimed to understand viewers' motivations, experiences, and ad perceptions across devices. We collaborated with DPG Media to create an online community and conduct consumer connect sessions to gain deeper consumer insights. Our findings highlighted CTV advertising's effectiveness, driven by positive ad reception and co-viewing on BVOD & SVOD platforms. Read the full case study here 👉 https://lnkd.in/eXmGC2HK #dowhatmatters #consumerinsights #consumercloseness.

The rise of Connected TV (CTV) platforms is reshaping content consumption and opening new avenues for marketers, mainly through shoppable TV. This emerging trend, blending entertainment with e-commerce, enhances viewer engagement and offers new revenue streams for brands and retailers. Shoppable TV ads integrate seamlessly into the viewing experience, often through QR codes, instantly turning viewers into potential customers. #ConnectedTV #MarketingData #DigitalAdvertising https://lnkd.in/gnvMB6VF

Top 3 predictions of what shifts we’ll be seeing in the #connectedTV space & how advertisers can prepare for the future of programmatic TV. Read the full article on The Media Leader: https://hubs.la/Q02xxpYH0

As you know, Connected TV is something I am quite passionate about - depending on your strategy and in many ways, you must consider it into your media strategy! Currently, 69% of advertisers consider CTV as a major part of their strategy. Check out this blogpost by StackAdapt with some must-know information. #CTV #DSP #Programmatic #FAST

Stop wasting media dollars on the most crucial channel of your digital plan!! 📺 #ConnectedTV #PerformanceCTV 😻 Discover the solutions that led to Digiday to nominate #AdobeAdvertising for best Connected TV platform! #PCTV #CTV #AdobeCTV

This week, Knoodle's CEO Rosaria Cain shares some insight into what Connected TV is and how it can be a game-changer in advertising. In fact, last year alone, advertisers poured a whopping 24.6 billion dollars into CTV, reaching over 200 million streamers. Want to learn more? Click the link to our latest blog to dive deeper into the power of Connected TV and how it's revolutionizing the advertising landscape. https://lnkd.in/gkUPdv6y #ConnectedTV #Advertising #StreamingRevolution #MediaBuying #AdAgency

The Trade Desk (TTD) is on a mission to rewrite the rules of the game, and they’re doing it with a poker face worthy of a championship. While they keep denying any intentions of launching their own TV OS, insiders like Erez Levin, Media Futurist, suggest that TTD has been secretly working on "Project Bridgewater" since 2019. They're reportedly collaborating with Sonos, Inc., known for its sleek speakers, to craft a smart TV OS. But why would Sonos leap into TV? As Levin notes, building a smart TV OS isn’t just tricky—it’s an Olympic-level challenge requiring not just technical prowess but serious negotiation skills with the likes of Netflix and Disney+. Matthew Keys and Julian Savitch-Lee 🔜 Videoweek and Dmexco, experts in CTV and programmatic advertising, weigh in on TTD's strategy, likening their denials to a reality TV star's apology tour—everyone knows what's really going on. While most TV makers play it safe by licensing established platforms from Google, Amazon, or Roku, Sonos is betting on TTD's fresh take to carve out a distinctive identity. Why settle for being another cog in the machine when you can have a direct line to the juicy data TTD is offering through its Unified ID 2.0? Lynne d Johnson of AdMonsters argues that TTD’s data ambitions, like creating a "unified consumer profile," make them the ultimate data gatekeeper in a world where privacy is tightening and cookies are going the way of the dodo. But what's the endgame? TTD seems to be setting up a whole new ecosystem that echoes Google's playbook with DoubleClick, but for Connected TV (CTV). Imagine controlling everything from content to data to ad delivery. Lynne d Johnson sums it up best that TTD wants to be the new sheriff in town. By reducing the middlemen, controlling inventory, and creating new revenue streams from data like Automatic Content Recognition (ACR), TTD aims to dominate the CTV landscape. W hat’s your take on TTD's ambitions? Are they building a new walled garden, or just giving the old guard a run for their money? Let’s hear your thoughts in the comments! Jeff Green

Discover why Connected TV (#CTV) is a game-changer for publishers and advertisers in the cookieless era. Want to learn more? Read the full article on our website ➡ https://lnkd.in/e5vq4Gai