Gianna Scorsone’s Post

Loving this: Champion and Gainsight working together to help you engage with customers more. Let's nudge them to share some new updates on what this looks like!! Comment below below if you want a new demo!

Unlocking the Power of Your Long Tail: Building Advocacy and Community Discover the untapped potential of your long tail audience. Learn how to build a thriving community and leverage your loyal supporters to drive growth. Join Brian Belfort as he shares his insights and strategies for effective monetization without sacrificing the integrity of your brand. #LongTailAudience #AdvocacyBuilding #CommunityGrowth #LoyalSupporters #MonetizationStrategies #BrandIntegrity #AudienceEngagement #BusinessGrowth #DigitalMarketing #CommunityBuilding

Let's think through advocacy programs. Many orgs are leaning into advocacy right now, which makes sense. When you think about it, it's more so just tapping into customers who care and are so bought in that they want to share how your tool is helping them. (a lot of cooler tech folks call these evangelists) When you think about building advocacy programs, there are a few key things to consider: 👉 What value are you bringing to this customers life? 👉 How big are your asks? 👉 How will you streamline your internal AND external processes to make it as easy as possible for every person involved? 👉Why? Why are you doing this program to start off with? What are we wanting to accomplish? From there, you basically have the core of your program completed, then it's all about how you implement and activate it! What else do you think are key considerations?

Product advocacy is the art of championing your product within and outside your organization. It's about building a bridge between the innovative features of your product and the tangible impact it can have on your business. But how do you become a successful product advocate? Get ready to elevate your game as we explore the art of advocating for your products in our latest article! 👉 https://bit.ly/3SE3ZTk

🌟Navigate the Marketing Funnel like a Pro: Spark awareness, fuel consideration, seal the deal with purchase, ignite advocacy, and foster everlasting loyalty! Let's sculpt success together.💼🚀 #MarketingMastery #FunnelMagic #BrandBuilding

🌟 Day 2: Diving into the Five Core Stages of the Marketing Funnel. Today, we break down the key steps that transform a potential lead into a loyal advocate. From building awareness to fostering advocacy, each stage plays a vital role in your marketing strategy. Keep following for more insights on how to optimize each stage for maximum impact! #MarketingFunnel #CustomerEngagement #LeadConversion #DigitalStrategy #BusinessSuccess #MarketingInsights #CustomerRetention #InsightsAnjan

Gratitude to Point of Reference for spotlighting a topic close to my heart in this post. In this clip https://lnkd.in/g2yHSY6D, we explore the intriguing question: why do some advocacy programs thrive while others struggle to maintain momentum? In the ever-evolving landscape of advocacy initiatives, many have leaned heavily on novelty and gamification to engage potential advocates. However, like the fleeting allure of the latest cell phone game, such tactics often fail to sustain interest over time. When the initial excitement fades, participants move on, seeking the next fleeting thrill. I've witnessed firsthand the pitfalls of this approach, where programs built solely on dopamine-inducing challenges ultimately falter, activities are seen as a burden, and they cannot deliver meaningful, enduring value. Conversely, programs prioritizing the 'What's in it for me?' factor tend to enjoy greater success. By offering tangible benefits and fostering a sense of personal and professional growth, these initiatives not only retain advocates but also inspire them to share their positive experiences with colleagues. Participants view engagement not as a chore but as an opportunity (not a burden) for advancement and recognition. These activities release oxytocin, the relationship-building hormone. This mindset shift cultivates a culture of advocacy where successful business outcomes are celebrated, and participants feel valued. Advocates appreciate a company with this type of advocacy program as an element of a differentiating customer experience!

Not sure where to start your advocacy program? Let's build a “game plan”. It relies on proven techniques, stays flexible in its application, and we can respond to evolving priorities together. We bring in the resources you need to run recruitment, fulfillment, CABs, awards, events, campaigns, and more. We can complement your team on individual tasks or, if you don't have a team, we can allocate resources that manage your program end-to-end. Clients Love Us. Check out our reviews: https://lnkd.in/d5RC3Ebd #AdvocacyMaven, #G2Reviews, #ClientsLoveUs

Master-level Series | Building a Sustainable Program Launching an advocacy program is one thing; maintaining momentum and establishing one with longevity is another. There's always a ton of energy and excitement at launch, but your plan has to include activities that ensure forward progress and prevent regression. Old habits die hard! So how do you build a SUSTAINABLE customer advocacy program? Award-winning CMA thought leader, Carlos Gonzalez, shares pearls of wisdom on this topic. https://lnkd.in/g2yHSY6D #customermarketing #customeradvocacy #customerreferences #customerledgrowth

𝗘𝘃𝗲𝗿 𝗙𝗲𝗲𝗹 𝗟𝗶𝗸𝗲 𝗬𝗼𝘂'𝗿𝗲 𝗬𝗲𝗹𝗹𝗶𝗻𝗴 𝗔𝗯𝗼𝘂𝘁 𝗬𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗩𝗼𝗶𝗱? We've all been there. You know your brand is incredible, but getting the word out can feel like shouting into a pillow. There's a better way! Enter brand advocacy: where your happy customers become your loudest cheerleaders. Swipe ➡ through to discover how to build a community that sings your praises for real. #brandadvocacy #linkedintips #brandingtips #communitybuilding