Marco Ghirardelli’s Post

Imagine a B2B consumer from ten years ago. How would their behaviour differ from consumers today? Maybe they’d favour jargon-heavy whitepapers, and they might not use social media much either. And now imagine how you’d market to them. You wouldn’t use the same tactics you use today, would you? You’d be surprised by how many brands are still relying on outdated strategies to market to B2B consumers. Here are our tips to help marketers contend with an increasingly complex customer journey…

Imagine a B2B consumer from ten years ago. How would their behaviour differ from consumers today? Maybe they’d favour jargon-heavy whitepapers, and they might not use social media much either. And now imagine how you’d market to them. You wouldn’t use the same tactics you use today, would you? You’d be surprised by how many brands are still relying on outdated strategies to market to B2B consumers. Here are our tips to help marketers contend with an increasingly complex customer journey…

Imagine a B2B consumer from ten years ago. How would their behaviour differ from consumers today? Maybe they’d favour jargon-heavy whitepapers, and they might not use social media much either. And now imagine how you’d market to them. You wouldn’t use the same tactics you use today, would you? You’d be surprised by how many brands are still relying on outdated strategies to market to B2B consumers. Here are our tips to help marketers contend with an increasingly complex customer journey…

Imagine a B2B consumer from ten years ago. How would their behaviour differ from consumers today? Maybe they’d favour jargon-heavy whitepapers, and they might not use social media much either. And now imagine how you’d market to them. You wouldn’t use the same tactics you use today, would you? You’d be surprised by how many brands are still relying on outdated strategies to market to B2B consumers. Here are our tips to help marketers contend with an increasingly complex customer journey…

Imagine a B2B consumer from ten years ago. How would their behaviour differ from consumers today? Maybe they’d favour jargon-heavy whitepapers, and they might not use social media much either. And now imagine how you’d market to them. You wouldn’t use the same tactics you use today, would you? You’d be surprised by how many brands are still relying on outdated strategies to market to B2B consumers. Here are our tips to help marketers contend with an increasingly complex customer journey…

Imagine a B2B consumer from ten years ago. How would their behaviour differ from consumers today? Maybe they’d favour jargon-heavy whitepapers, and they might not use social media much either. And now imagine how you’d market to them. You wouldn’t use the same tactics you use today, would you? You’d be surprised by how many brands are still relying on outdated strategies to market to B2B consumers. Here are our tips to help marketers contend with an increasingly complex customer journey…

By integrating these advanced psychological and behavioral insights, Faire can further enhance its platform, creating more personalized experiences for users while driving growth and increasing user retention. Whether through improving fee structures, refining marketing strategies, or providing better support to wholesalers, my technology can help Faire optimize its operations and continue expanding its presence in the B2B marketplace. Faire Daniele Perito https://lnkd.in/gA5zvHTZ

[2 of 4] 🌟 What Does It Mean To Have a Flawless Digital Experience? 🌟 In my last post (https://bit.ly/3wOpNoi), I talked about the importance of digital for B2B companies. Today, I want to dive deeper into what a flawless digital experience really means. 👉 Spoiler… It's NOT About Copying Competitors   Many companies ask, "What are my competitors doing?" or "What are the best practices?" The truth is, best practices are not one-size-fits-all. Your customer base is unique, and your digital experience should reflect that. 🔍 Focus on Innovation and Differentiation  A flawless experience isn't about reaching a mythical end state. It's about continuous experimentation and optimization. Your brand, products, and services are always evolving – and so should your digital experience. Here are three brands that nail this… 1️⃣ SEPHORA: They excel at connecting digital and in-store experiences. They tailor email messages based on online shopping behavior and create a seamless customer journey. 2️⃣ Zappos Family of Companies: The Zappos app experience is second to none. Zappos revolutionized the way we buy shoes online, making it simple and intuitive to actually buy online vs in-store, which is why they're a leader in online shoe sales. 3️⃣ Casper: They made buying mattresses online easy, a product traditionally sold in brick-and-mortar stores. Casper's success comes from innovating and differentiating themselves from the competition. These brands didn't succeed by copying others. They invested in customer and market research, paid attention to user interactions across their digital experiences, and perfected their omni-channel message strategy. Link to part 1 of 4: Why B2B companies should care more about their digital experience https://bit.ly/3wOpNoi If you want to hear different perspectives on what it means to have a flawless digital experience, here’s a link to a webinar that I was on with AB Tasty and Fullstory. Some really good conversation and survey data to back it up. https://bit.ly/4bPnXT5 — 💬 Message me for a FREE 30-Minute CRO or experimentation consult. 📬 Join over 350+ fellow subscribe who receive monthly EXO Field Notes newsletter insights. ♻️ Share this post with someone who could benefit from this message. #DigitalTransformation #B2BMarketing #CRO #customerexperience #Innovation #DigitalStrategy #b2b #digitalmarketing #digital #ux #cx

The impact of Social Media and the effect(s) on customer loyalty Customer loyalty has evolved dramatically in the age of social media. What once revolved around repeat purchases now focuses on interaction, engagement and emotional connection. Social media has given customers direct access to brands, turning loyalty into a two-way street. So, these are the top three impacts: - Customers rely on reviews and recommendations (social proof) from others. Online communities amplify this, making customers feel more connected to brands. - Customers now showcase their brand experiences on platforms like Instagram & TikTok. User-generated content acts as powerful and authentic marketing by customers displaying their loyalty publicly (and influencing others). - Transparency, quick, honest and authentic communication are very essential. Brands that get this right foster long-term loyalty. In the end, long-lasting loyalty is built through emotional connection. One thing is certain: loyalty will keep evolving and so are the ways to improve our loyalty strategies. How is your brand keeping customers loyal in the digital age? Share your strategies below!👇

Understanding Generation Z: Key Insights into the Shopping Preferences of the Next Generation of Consumers https://ow.ly/HlkK50Tw3At #marketing #Sales #technology #B2B #Hotdeals