Ghazal Alagh’s Post

Kudos to Ghazal and team Mamaearth for pioneering toxin-free skincare! However, the widespread use of talc by Indian and international brands is concerning, given its established link to cancer. Urgent regulatory action and public awareness are crucial to address this issue. A 2019 study by Tata Institute of Fundamental Research, Mumbai revealed alarming consequences of asbestos exposure in India, projecting that approximately six million individuals will require palliative care for asbestos-related illnesses over the next 40 years, with around half a million expected to develop cancer. The latency period of 25-30 years for symptoms and disease development poses a significant challenge, making it difficult for patients to establish a connection between asbestos exposure and illness. Moreover, India's substantial consumption of asbestos further exacerbates the problem, accounting for roughly 44% of global imports. This underscores the need for immediate action to safeguard public health. Narendra Modi Piyush Goyal Tata Institute of Social Sciences

Lessons from Mamaearth's Success Congratulations to Ghazal Alagh and Varun Alagh on Mamaearth's remarkable achievements! *Key Takeaways:* 1. *Teamwork*: Mamaearth's success highlights the importance of collaborative effort. 2. *Consumer Trust*: Building loyalty through effective products and sustainable practices. 3. *Innovation*: Continuous R&D drives growth and market leadership. 4. *Diversification*: The Derma Co.'s top 20 ranking demonstrates strategic expansion. 5. *Mission-Driven*: Honasa Consumer Ltd.'s commitment to effective, sustainable skincare solutions. *Business Insights:* 1. Focus on consumer needs and preferences. 2. Invest in research and development. 3. Foster a culture of innovation and teamwork. 4. Expand strategically through diversification. 5. Stay true to your mission and values. *Questions to Ponder:* 1. How can I apply these principles to my own business? 2. What opportunities exist for innovation and growth in my industry? 3. How can I build stronger relationships with my customers? *Kudos to Mamaearth and The Derma Co.!* #Mamaearth #TheDermaCo #Skincare #Sustainability #IndianMarket #Beauty #PersonalCare #HonasaConsumerLtd #Innovation #Leadership #BusinessLessons #ManagementInsights

**Local and Global Brands in India** In India, local brands are gaining popularity because they connect with consumers on a personal level, often offering products that reflect our culture and values. People appreciate their familiarity and affordability. Global brands, however, attract customers with their reputation and innovation, providing quality that many trust. For example, Himalaya is cherished for its natural ingredients and cultural relevance in skincare, while Nivea is known for its reliable, dermatologist-recommended products. Both types of brands play a crucial role in shaping the market, catering to diverse consumer preferences. #LocalVsGlobal #IndianBrands #ConsumerTrends

Day 1 of 5 - Analysing 5 ways to boost sales & RE- BRAND for different Brands & Companies Let's start with Mamaearth, founded by Varun Alagh and Ghazal Alagh as a brand safe for new borns and their mamas. I love all their products be it their lotions, shampoos and oils. Recently they started make up products like lipsticks, foundations and more. When I take a look at this, I see 2 sides of a coin , an expansion as well as diverting focus. While Mamaearth has fantastic make up products, streamlining then into a new brand - GAZE by Ghazal would be the next step for Honasa Consumer Ltd. A movement of cosmetics blended with skincare. Similar to brands like - Etude. We can revolutionize skincare and make up for India. Taking all of cosmetics off Mamaearth and refocusing into mother's & new born products would help distinguish the brand image as well as recapturing attention while innovating better formulations and packaging.  Sharktank SUGAR Cosmetics 82°E Anuja Mishra Snigdha Anand Ashutosh Mamgain #rebranding #brandingagency #makeup #gazebyghazal #mamaearthipo

#StartupNews 🚀: Skincare Success! The Derma Co Hits ₹500 Cr ARR Mark Honasa Consumer Ltd.'s The Derma Co. is making waves in the skincare industry! The brand has achieved a remarkable milestone, reaching an annual recurring revenue (ARR) of ₹500 Cr. This impressive feat is further amplified by surpassing 1 crore units sold in the last financial year. This stellar growth trajectory underscores Honasa Consumer's expertise in building and scaling successful brands, as highlighted by Mamaearth co-founder Ghazal Alagh. Launched just in 2020, The Derma Co has carved a niche by offering targeted solutions for skin and hair concerns through its range of science-backed, active ingredient-based products. The Derma Co's success story is a testament to the growing demand for effective and targeted skincare solutions in India. The brand's rapid rise signifies a bright future for Honasa Consumer and their ability to cater to evolving consumer needs. #HonasaConsumer #TheDermaCo #Skincare #ARR #Growth #MadeInIndia #BPlanadvisors #Buildingbusinesses

India's skin care sector is experiencing explosive growth, set to double in size by 2032, boasting a robust 8% CAGR. This surge is driven by increasing consumer awareness and a strong demand for natural and organic offerings. The industry, rich in diversity and innovation, spans facial, body, sun, and hand care segments, making it a vibrant arena for players like Unilever, L'Oréal, Emami, and Himalaya. As the world's fourth-largest beauty market, India offers a fertile ground for growth and innovation, presenting unparalleled opportunities for stakeholders in the beauty ecosystem. #SkinCareEvolutionIndia #BeautyBoomIndia #OrganicBeautyIndia #SkincareGrowthIndia #BeautyRevolutionIndia #NaturalSkinIndia #IndianBeautyMarket #GlowingSkinIndia #IndiaSkincareBoom #NaturalBeautyRevolution #OrganicSkincareTrend #GlobalBeautyOpportunity #BPCAwarenessRising #BeautyInnovationIndia #SkincareGrowthStory #BeautyEcosystemExpansion #IMARCServices #marketresearch #marketinsights #greatplacetoworkcertified #bestworkplacesforwomen

Time to look for investment with long-term horizon.

Honasa Consumer Ltd. Skincare Brand The Derma Co Hits ARR Of INR 500 Cr🥳 Honasa Consumer, the parent company of Mamaearth, has announced that its second brand, The Derma Co., has achieved a remarkable milestone: an annual revenue rate (ARR) of INR 500 Cr. This achievement signifies the growing demand for specialized and science-backed skincare solutions in India. The Derma Co. stands out by offering consumers an AI-powered experience that analyzes their skin and recommends personalized products or regimens. - Moreover, The Derma Co sold over 1 Cr units in the last financial year. - Mamaearth co-founder Ghazal Alagh said this milestone demonstrates Honasa Consumer's capabilities in effectively building and scaling new brands. - Launched in 2020, The Derma Co provides solutions for skin and hair conditions through a range of active ingredient-based products. Looking ahead: The success of The Derma Co. paves the way for further innovation and expansion within the Indian skincare market. We can expect to see: - Continued advancements in AI-powered skincare solutions. - Increased focus on personalization and catering to specific skin concerns. - The emergence of more homegrown FMCG brands catering to the diverse needs of Indian consumers. What does the success of The Derma Co. mean for the Indian FMCG landscape? Tell us in comments! #HonasaConsumer #TheDermaCo #AI #Skincare #PersonalizedProducts #ARR #India #FMCG #Innovation #Growth #startup

Cetaphil is the most purchased Men's Facewash on Nykaa. Not Garnier, Not Himalayas, Not the brands that come to our mind from Ads when we think of the category, Cosmetics For Men. There's this assumption that it was the Desi value system at play that helped Cetaphil crack the Men's Face Wash Market. My Girlfriend or Wife is my trusted advisor when it comes to skincare is a value that Cetaphil worked on. Turn to any Desi influencer talking Skincare for Men, The auto-suggestion would be, For Men, Cetaphil does the job best. And then there's Cera Ve, CosRx, and Trail off. Nobody ever listens to the second line. Then there's the narrative, An off-the-drugstore Cetaphil does the job. (A line that originated outside India, but is now omnipresent.) The next expert that Desi Men trust are, the Experts AKA Dermatologists. Cetaphil convinced Desi Dermatologists to recommend the brand over Soap. Now, that's a quiet victory. Few Ads, Not a repetitive pitch, No Legacy in India, But, Cetaphil's strategy, simple, culturally relevant and on point, has painted a quiet upward trajectory efficiently. If you liked this post, Follow Tattlery and Stay Curious!

Honasa Consumer's The Derma Co. has achieved a significant milestone, reaching an annual revenue run rate of Rs 500 crore! This milestone demonstrates the company's effective brand-building and innovative approach within the skincare industry. The Derma Co. has become a household name, offering a range of products from face serums to hydrating sunscreens, all tailored to suit Indian skin types and conditions. Varun Alagh, Co-Founder, Chairman, and CEO of Honasa Consumer Ltd., stated, “The Derma Co.'s remarkable achievement of INR 500 crore annual run rate is a strong testament to our strategic brand-building approach at Honasa Consumer Ltd. The brand’s growth is largely attributed to its focus on active ingredients and customization for Indian skin types. Competing with both local and global brands in the active ingredients skincare segment, The Derma Co. has managed to stand out by tailoring its offerings to meet the specific needs of Indian consumers, resulting in the sale of over 1 crore units in the last fiscal year. Despite strong competition, The Derma Co. has carved out a niche for itself in the market. Following the success of The Derma Co., Honasa Consumer Ltd. has further expanded its portfolio with the launch of ‘Staze’, a new colour cosmetics line aimed at capturing the growing demand in this sector. Varun Alagh believes that Staze is uniquely positioned to meet and exceed Gen Z consumers' expectations, emphasizing performance and innovation. The parent firm has shown significant financial growth with a 265% increase in consolidated net profit, reaching Rs 26 crore for the October-December quarter, up from Rs 7.1 crore a year earlier. Revenue from operations grew by 28% year-on-year to Rs 488 crore. #PersonalCare #ActiveIngredients #Customization #IndianSkin #Staze #ColourCosmetics #GenZ #Innovation #FinancialGrowth #businessgrowth