GetMagnet’s Post

The website is where you make your first impression with your potential customers. And you wouldn’t want to look like just “another (product/service) provider,” saying the same stuff they read almost everywhere. Here’s how you can find and fix some of these copy mistakes 👇

How to make your landing page more trustworthy: - Show Before and Afters - Have a long (>60 days) guarantee - Show total number of customers - Show famous people using your product (if you have them) - Add trust badges

I once took on a checkout journey. The conversion rate was terrible. When analyzing the journey, I saw that it was necessary to go through 11 steps, and there were numerous features along the way that hindered the customer more than they helped. In the end, the strategy was not to add another feature, but to simplify the journey by reducing it to 3 steps and turning off numerous features. It worked! The conversion rate more than doubled. What is your strategy to impact the results of your product?

So, short and to-the-point post about product development and usability - I simply love it! It seems so obvious, but it’s always good to remind ourselves- especially for those of us who work hard to offer everything - that less is more. #productdevelopment #usability #lesismore #ux #productdesign #marketresearch

Simplifying your product helps you stand out. But unlike many believe, it doesn't always mean killing features. In one of my favorite posts, The Obvious, the Easy, and the Possible (https://lnkd.in/d3zDrAMd), Jason Fried categorized product features into three distinct buckets: 1. The Obvious These are the things users do all the time. They should be immediately clear and easy to access. Making something obvious comes at a cost—when one feature is prioritized, others may need to be less visible. For example, creating a new Google Doc. 2. The Easy These are tasks users do frequently but not as often as the obvious ones. They should be simple to perform, but they don’t necessarily need to be front and center. For example, creating a new Google Doc from a template. 3. The Possible These are features users may only need occasionally. They don’t need to be as accessible as obvious or easy tasks, but they should still be possible to accomplish when needed. For example, managing Google Drive notifications. --- Enjoy this? That's just one insight from my new free post, in which we discuss simplifying products with practical tips, templates, and examples. Still without a paywall: https://lnkd.in/dkb9wG7Q --- P.S. The picture is based on a meme I saw a few weeks ago. I don't remember the author. Let me know in the comments so that I can tag them.

Make your costumer sell your product No, I’m not talking about “word of mouth.” Just add reviews. Yes, it works. Each review answers an objection that your potential customers might have. Without having to address every question directly, or making your web pages overly long, reviews provide the reassurance new customers need. The best part? You won’t look desperate. Instead, you’re simply building trust and addressing doubts, authentically. Repost this, it just might benefit someone (help others)

Idea: a tool where your users can track that they are using $feature of your products. Every member in your org can register a $feature, and you can easily link users to that $feature so they can mark it as "i am using it". They can also prioritize these features. Users will get a notification every year that asks them: "Hey, are you still using these features?" A bit like UserVoice, but for existing features, not to gauge interest in new features. Does that exist?

Hey Guys! Check out what we're working on! Here is a snippet of us finalising the touches to the search functions to make sure you can lookup your favourite products! More updates to follow!

This is like taking your money and straight burning it. Here's a checklist 3 actually actionable things: 1. Don't add long text that looks like a wall. (This is common in product descriptions) For more information hide it behind dropdowns, add icons, bold the important parts, split the texts... (Do whatever so customers don't have to think) 2. Don't make customers wonder about shipping & returns information. (Even if you mention it in someplace, most often people won't read all of your site at once.) So I like to repeat it in places where people will be thinking about it. (Product page, cart, etc) For shipping, there are also many levels: "When the product will arrive?", "What's the cost for my location?", "Is the time guaranteed?" etc. 3. Just make the text clear. "Yes... I've heard about this many times..." No but really. If the messaging is vague and can be misinterpreted. People will have to think. And will run away from your website faster than you can say, Jack Robinson. These are the points I always try to go through. Let me know if you have something to add. Thanks!

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