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Buyers are doing 83% of their research without your AE. Today’s buyers don’t want gatekeepers—they want guides. They’re navigating first-time decisions, evolving processes, and internal red tape. How are you meeting them where they are? In our latest webinar, Consensus Director of Product Brian Zurcher dives into the next chapter of #demoautomation, exploring how: 🚀 AI and innovation are transforming buyer enablement 📈 Effortless access to insights accelerates buying groups 💡 Tools like simulations and on-demand #demos empower buyers and stakeholders Make the buying journey seamless. Ready to lead the way? 🎥 Watch now: https://lnkd.in/ewKybG9u

Transcript

You know, Gardner and others have showcased that 83 plus percent of the buying experience happens outside of that AE where they're just digging around themselves, exploring in their own organization what it is that they're supposed to be doing to make this purchase happen. So we've started to understand more and more every day that guidance is absolutely vital for these buyers because for most of them it's the first time experience or if they've done it before, it was years ago, it was with a different solution. Things in their org has changed. And there's a whole new process they've got to follow. We also understand that they need quick access to what that individual buyer needs, whether that is that deeper dive inside of that simulation in that sandbox, whether it's just that quick social proof on demand video that helps them understand the value of what they're going to get. It has to be available to them easily and readily on the go. And it has to be effortless for them to be able to get that information to those other stakeholders that need to be part of that buying process.

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