Aqurate’s Post

The best professionals you can meet! To paraphrase great Richard P. Feynman:  "If you think you understand Digital Marketing, you don't understand Digital Marketing" So meetup with Anastasia and Yuriy!

📣 If you are an enthusiastic marketer from Bucharest, let’s meetup on May 15th and discuss some great topics at the Digitario event. First speakers are already announced.🥳 This is our #1 digital marketing meetup of the Bucharest based community. We are a vibrant hub for fostering knowledge exchange, skill enhancement and networking opportunities for marketing professionals. To my marketing connections: if you cannot join yourself, please help us build a strong community by sharing the news to other fellow marketeers. Link for registration in the first comment of this post 👇🏻 #digitalmarketingcommunity #digitalmarketing #bucharest #digitario

Introducing our new report: How to scale in Europe - for US brands 🇺🇸 If you are a brand in the US considering or looking to upscale your growth in Europe then this report is for you. Many thanks to the contributions from these amazing industry folk: Preston 🩳 Rutherford Matt Booker Natasha Billing Jennifer Roebuck Birgitta Erikson Rodrigo Aspillaga Will Ashton Here are some key take aways: -The EU is the third-largest economy in the world and the UK the sixth-largest, providing ample opportunities for ecommerce brands to resonate with consumers and scale up their revenue. -To enter Europe, US brands must localize their ad creative, brand, and strategy, and offer customers parity across the shopping experience. -Key challenges to overcome include the tweaking of branding and assets for a European audience, stricter privacy requirements, and a sufficient allocation of marketing resources. -Five of Europe’s largest ecommerce markets - the UK, Germany, France, the Netherlands, and Sweden - all contain significant nuances that brands must be ready to meet. -Intentional, international localization is the model expansion approach, with the UK offering US brands the most effective European entry point. -A full-funnel marketing plan, in partnership with a specialist European agency, offers US brands a low-risk, high-reward shortcut to continental success. If this content is interesting feel free to join one of our events at Shoptalk Fall in Chicago or the same event online in early November https://lnkd.in/eVurmBE8 #crossboarder #international #ecommerce

Digital Marketing Summit Day 01 ✅☺️ Was such a great day 🤩 Thanks GalleZone Sri Lanka for sending me here ☺️ #digitalmarketingsummit #day01Done

Thanks to partner experts Nest Commerce for sharing their insights and latest report "How to Scale in Europe as a US Brand" 🚀 Read in full at the link below 👇 #ukmarket #ukretail #europeanretailmarket #export

Marko Jambrešić, Client Director at #dentsuCroatia for the Lider media: "As shown in CMO Impact CEE Survey, our newest research, the markets of Central and Eastern Europe are keeping up with the global shift towards performance-driven digital marketing. Although the data reflect global investment trends - especially in digital channels such as Connected TV, what should be especially noted is that advertisers must not neglect investing in brand building and top funnel channels for long-term success." https://lnkd.in/d-B8-mdP ‘’The data that inflation in Croatia has accelerated in October unpleasantly surprised the economic public, but also confirmed that the fears of marketing experts when it comes to their view of the industry in which they operate are not unfounded." Lider media is the publisher of one of the most influential magazines on the Croatian market, the business weekly magazine LIDER (LEADER). #oneCEE #CMO #marketing #connectedtv

International marketing should not be overlooked! Did you know that East Asia now boasts 867 million internet users (a 12% increase from last year)?! International marketing involves activities that promote or facilitate the exchange of goods, services, resources, people, and ideas across international borders. You should begin by creating an international digital marketing strategy. It should include market research, defining local presence, customising your international marketing mix, content that speaks to the local audience, reviewing your KPIs, and adjusting your international marketing strategy. Read more on this here: https://bit.ly/48teNJF #InternationalMarketing #DigitalMarketingStrategy

💫 Digital Marketing 💫 Did you ever wonder why some Brand succeeded in Japan and others not?  A good digital strategy should align business goals with digital marketing tactics to achieve sustainable growth, enhance brand reputation, and foster long-term success in today's digital-first world. At TBM we make everything easy for you by covering all aspects of digital strategy. From market research and cultural adaptation to strategic digital campaigns, our expert team provides comprehensive support at every stage of the market entry process. For more information, visit https://lnkd.in/gBvu7WVS to find out how we have help some companies in Japanese food business. Don’t forget to visit our LinkedIn page as well to stay constantly updated about market trends https://lnkd.in/gSN2_GdG #DigitalMarketing #ContentLocalization #CulturalAdaptation #SEO #BrandVisibility #FoodAndBeverage #BrandReputation #TokyoBridgeMarketing 

I recently spoke at the Digital Transformation Workshop: Volume 1 organized by the Association of Small & Medium Enterprises. My talk was titled "Practical Growth Marketing Strategies for SMEs". Key takeaways from the talk: - Understanding the customer journey is essential for guiding customers from awareness to purchase. - A well-designed website is critical, as 88% of Singapore consumers research products online before buying in 2024. - SEO is vital, with 72% of online experiences in Singapore starting with a search engine in 2023. - Social media marketing, especially in the top of funnel stage, can increase brand awareness and attract potential customers. Lastly I shared how the participants could start on these marketing strategies via the Productivity Solutions Grant (PSG). By utilizing this grant, you can work with our team of experts to develop a tailored marketing strategy that drives results. Find out more here: https://lnkd.in/gpnsCd6t #GrowthMarketing #SingaporeSMEs #DigitalMarketing #ProductivitySolutionsGrant Picture credit: Bosco Lim Jiahe

The Big Leap Vietnam Summit welcomes marketers in JW Marriott Hotel, Hanoi. 🚀 💡 Mai Vo, CleverTap Vietnam's Country Lead, has kicked off a presentation about leveraging marketing budgets efficiently in uncertain times. There's much more to discover about how The Big Leap Summit can transform your marketing strategies.