Geraint Lloyd-Taylor’s Post

Dive into niche markets like never before with branded podcasts! Signal Hill Insights reveals an 8-point boost in brand affinity from these tailored audio experiences. It's more than just ads; it's about creating connections and bringing authentic stories to the right audience. #BrandedPodcasts #MarketingTrends2024

YouTube the key to boosting your business presence, or just another digital tool?   YouTube is one of the most popular platforms for podcasts, with a vast global audience of over 2 billion active users and 84% of the #GenZ users discovered podcast on YouTube. YouTube Podcasting 101 event took place virtually which featured key speakers Stephanie Chan, Strategic Partner Manager for Podcasts, and Emma Sweet, Global Product Activation Manager for Music & Podcasts at YouTube.    For deeper insights and key takeaways on why #YouTubePodcasts are increasingly relevant, read here: https://bit.ly/3KRkmsh #Tru #YouTube #Podcasts #YouTubeCreators #InfluencerMarketing #ContentMarketing #YouTubeEvent2024

Why Branding Matters… Podcast ad revenues have surged by 26% in 2023, with branded content accounting for 12% of this revenue. Custom integrations in established shows were found to offer similar advantages, with 72% of listeners becoming more inclined to purchase from the sponsoring brand after hearing a branded bonus episode. Signal Hill's 2024 Branded Podcast Benchmark Report.

I find people are often surprised at how long it can take to build podcast audience. I think that's probably because the stories that hit the headlines are all about shows that get thrown tonnes of cash for their millions of downloads (deals that look very impressive but that often don't get renewed because they're unsustainable). People read a few of those and all of a sudden they assume they're in the wrong game and that podcasting must be a fast track to audience and revenue. But podcasting is no different to any other life pursuit...you've got to put the hard work in to get the results. Sure, there are occasional outliers that build audience surprisingly quickly but that's often because the people behind the microphone spent a lot of time and effort cultivating a community on another platform before they jumped into podcasting. The frustrating thing is, you can't predict how many of these people are going to come across until you press publish on your first episode. If your metric for success is downloads and ultimately revenue, you need your shows to be hosted by talent who... ▶︎ Understand how to leverage their existing audience and motivate them to move to another platform because people won't always follow you across to a podcast just because they enjoy looking at your social media feed ▶︎ Are very comfortable working with brands especially as the space is getting more competitive and brands want deeper and more creative integration ▶︎ Understand the importance of delivering and promoting content consistently over a long period of time to see growth Talent who are most successful in this space understand the power of the medium, feature their podcast proudly on their social channels and want to work with brands in a more creative way than just reading a 30 second script. #podcastgrowth #podcastaudience #podcastsuccess #podcaststrategy #podcastmarketing #audienceengagement #buildingcommunity

This is a great question! Should you be advertising on podcasts? I'm normally asked about this from the other angle - should I have advertisements on my podcast? Podcasters - what do you think? You can see from this article the potential benefit to advertisers. What about the benefit to your listeners? And you of course! Listeners - what do you think? To advertise or not to advertise? My view is a very considered - it depends! If the ads will resonate with your audience, then why not? Podcasts take time and money to produce. Advertising can help you to keep it going. If you are uncomfortable with the idea of ads, then don't. After all, it is your podcast. Do remember that some platforms may put ads in automatically in the same way that Youtube will show ads on videos. #podcasting #podcastadvertising #podcasters #podcastlistening

Podcasts are an opportunity for advertisers, but brands shouldn't overlook other digital audio channels. As Mark Ritson says, podcasts are incremental to, rather than a replacement for, radio. "Podcasts are part of the audio church, but they're different beasts and they're incremental beasts." https://lnkd.in/eeVS6BiH #AudioAdvertising #PodcastAdvertising #DigitalAudio #DynamicAudio

earn how to convert your blog into a podcast with the help of Letsrecast.AI. Discover the benefits of podcasting and how to reach a wider audience. https://lnkd.in/ezefxh3D

Do you love listening to a podcast? Us too! 🎧 Have you heard of the new YouTube launch where podcasters can now connect their RSS feeds direct to YouTube Studio so new episodes can be synced to their YouTube channel? It might be a really useful tool if you’re a podcast creator, so why not take a look at this helpful how-to piece from the Search Engine Journal? 👇 #pr #podcast #prstrategy

The podcasting landscape has evolved—has the value of content shifted too? In my latest article, I explore the tension between pure audio and viral video. Which side resonates with you? 🎙️📹 https://buff.ly/3yCQiy5 #Podcasting #ContentStrategy #MediaEvolution

Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release According to CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Fall 2023 Report: Key findings: * Podcast consumers connect with their favorite hosts on social platforms * YouTube towers as a podcast discovery platform: 19% of weekly podcast consumers use YouTube to find podcasts, more than all other social platforms combined * As such, podcasts should have content available on YouTube and use YouTube as a promotion platform * Podcast consumers have an appetite for new content; two-thirds listen to new episodes within 24 hours of release Via the link below, the executive summary, deck, and explainer video: