Georgina Oram’s Post

Time to plan ahead...

Last week 5 jewelers in Mayfair agreed with me that the best companies focus on the ‘80/20 principle’ This principle means that 20% of your customers produce 80% of your revenue This is what it looks like - 100 customers > £1m annual revenue = £800k is generated by 20 customers - 1,000 customers > £10m annual revenue = £8m is generated by 200 customers So the secret (if we want to increase our revenue and earn more profit) Is to identify who the 20% of people are and then make sure ALL of our marketing budget is targeted towards getting more customers like them Here are 3 filters I like to use to identify them I start with these and then add more to get even more specific 1. What gender are they  2. What industry do they work in 3. What ages do they range between Next I apply 5-8 more filters to help me identify exactly who my ICP is (the people who spend the most money with my business) And then? I optimise ALL of our marketing towards them If you can turn all of your customers into your ideal ICPs then you can easily double, triple and even quadruple your revenue and profit Do this and I promise you will reap the rewards In my taxi hire business, once I discovered that our existing customer base was the 20% for jewellery brands with retail stores in Central London that's when London Taxi Adverts was born If you want to know how you can sell your engagement rings, wedding bands and jewellery to your ideal ICP then you can dm me ‘more info’ or use this link to whatsapp me https://lnkd.in/eiEQKFEW

𝐓𝐡𝐞 𝐋𝐨𝐮𝐢𝐬 𝐕𝐮𝐢𝐭𝐭𝐨𝐧 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞 👜 When you go to a luxury store, the sales rep are intentionally slightly rude to you🤔 This act is done to elicit a form of response that causes you to prove a point by splurging on luxury goods😂 Do you agree? Is this true? 🤔 #Sales #Marketing #Salestips

Today, White&Co celebrates an incredible quarter at one of the most prestigious locations in the world. Here’s some of our other AMAZING incentives 🎁 🎁 Weekly Every agent successfully hitting their weekly target will spin the White&Co wheel of fortune. Prizes include pool days, beach clubs, spa days, mall vouchers, an array of activities and much more! A personal favorite is the all you can eat breakfast at Atlantis the Royal 😍 🎁 Monthly Hit your monthly target to see gold coins deposited into your online “piggy bank.” Save these coins up to redeem against prizes of your choice! From designer shoes, clothes & handbags to business class flights and Rolex watches! Reward & recognition means so much more when YOU choose the prize! 🎁 Quarterly To celebrate achieving (and exceeding 👀) quarterly targets the whole company will be treated to a celebratory, all expenses day out at a top location! 🎁 Annually Of course, our annual awards celebrate the top performers and success of the previous year. An all expenses trip abroad is awarded to those topping the leaderboards. 🎁 Monthly Top Performers Last but by no means least, our top performers each month will receive a CASH BACK BONUS on top of the commission earned. This means you can actually be an 80% broker 🤩 So, if you’re someone who likes to feel valued and reap the rewards of your hard work, there is no better place to be! Get in touch today for more information on how you can join the team 🤍

Last week I spoke to 5 jewelers in Mayfair and they all had the same problem.. ‘Footfall has dropped and I don’t have time to find new customers’  I realised a lot of these CEO’s are cash RICH and time POOR My natural response was..   ‘But why look for new customers? When you should have new customers looking for you’ I was shocked that none of them had a clear plan to help their ideal customers find them    So I gave them these 3 simple solutions.. > Optimise your marketing to target your ideal customers and avoid everyone else > Isolate your brand to cut off your customers optionality and remove competition  > Give your ICP a clear and frictionless call to action The problem with most jewellery brands is that they focus on quantity and not quality But the truth is with just 5 quality customers a month you can generate well over £600k in revenue So the goal of any luxury brand should be 1. Identify where your ideal customers are most of the time 2. Market your jewellery to them in a sleek and elegant manner 3. Provide a clear call-to-action and make it easy for them to take to next step in buying your jewellery If your ideal customer is someone who lives in London and has disposable income then you’ll already know that this ICP rarely uses their own vehicle to travel around London We’ve now made it possible for jewellery brands to sell their pieces directly to the affluent Londoners who use our iconic London taxis as their main form of transport To learn more about selling your jewellery to over 300,000 people travelling in London. You can send me a dm or use this link to whatsapp me https://lnkd.in/eiEQKFEW

"The Power of a Personalized Experience in Luxury Sales 💎 " In my current role as an electronics sales consultant, I’ve learned that the best sales moments happen when I can make a customer feel truly understood and valued. Now, imagine applying that same principle to a luxury setting! Take a high end jewelry store, for example. When a customer walks in, they aren’t just looking for a product they’re seeking a story, an experience, and a connection to the brand. Here’s how I imagine making that moment unforgettable: 💎 Listening First: It’s all about understanding what the piece means to them whether it's for a milestone celebration or a symbol of self expression. 💎 Creating a Sense of Exclusivity: By providing individualized attention, I could ensure each client feels like they’re the only person in the room, giving them a moment of pure luxury. 💎 Highlighting Craftsmanship and Story: Discussing the details of a piece its design inspiration, the craftsmanship behind it adds depth and meaning, transforming it from a mere item to a cherished memory. The principles of a personal, elevated experience apply across industries, and I’m excited to bring my sales passion to luxury one day soon! #LuxurySales #SalesMindset #CustomerExperience #CareerGoals #JewelrySales

Years ago I had an unforgettable experience at the #Breitling watch store at the Millenia Mall here in Orlando. What started out as a little window shopping ended up turning me into a lifelong fan of their brand. And it all came down to my brief interaction with Matt, the assistant manager. At the time, I wasn't familiar with the brand but I liked what I saw on display in the window so I decided to go inside and look around. Based on the way I was dressed, I can imagine Matt knew immediately I wouldn't be purchasing anything but he gave me an enthusiastic greeting and we dove into a nice conversation about their watches and eventually the prices. I quickly realized I had no business being in that store. At that point, I tried to cut him off because I didn't want to waste his time but he was very excited about their offerings and wanted to help me learn about the brand and how they compare to other luxury timepieces like Rolex. I tried on several different options and quickly fell in love with all of them. After about 15 minutes as I was getting ready to leave, he thanked me for coming in and gave me his card and a catalog of their new collections. Though I couldn't afford one of their watches at the time, I felt like a million bucks after this interaction and kept his card and the catalog on my nightstand for two years. What stood out to me the most is that he had other tasks and customers he could have attended to but he was present in the moment with me when most salespeople would have gone about their day as opposed to interacting at this level. To be honest, I wouldn't have blamed him if he did that but I also know there's a very good chance I wouldn't have gone back two years later to purchase my first Breitling watch from him. I often find myself thinking back to this experience and how most companies miss out on opportunities to build a loyal following. Here are 5 things that I took away from this experience with Matt; 1) Little Wows Matter: It’s not always the grand gestures that build loyalty. Consistent small acts of exceptional service create lasting impressions. 2) Treat Every Interaction as Valuable: Even when there’s no immediate sale, treating every potential customer as important can cultivate future opportunities. In the end, Matt didn't just make a sale; he built a relationship. 3) Create Lasting Impressions: Simple gestures like offering information, taking the time to engage, and allowing customers to experience the product can lead to memorable moments. I'll never forget the experience of trying on one of their $50,000 watches (and no, that's not the one I bought). 4) Be Present and Stay in the Moment: Don’t rush off if you see there isn’t an immediate benefit. Staying present can make someone feel valued and connected to your brand. 5) Make Prospects Feel Like Customers: Matt treated me like a real customer, which made me want to return when I was ready to purchase. #customerexperience #watch #customerloyalty

It's Friday ya'll! And it's all about watches. Has anyone heard of the Grey Market? This article covers the preowned luxury watch grey market, and it's an important read! If you have any questions, please let us know. And, remember, we guarantee authenticity!