George Arabian’s Post

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Empowering Business Growth with Strategic Digital Marketing | Turning Vision into Results at NVISION

Good press or bad press, does it matter, as long as they’re talking? I’m sure most of you by now have seen the recent JLR (Jaguar) announcment a bold rebrand, pivoting from its traditional luxury car image to an electric-first, ultra-luxury ethos. The move is sparking debate, some hail it as visionary, others see it as a risk to the iconic heritage. It got me thinking, Is there really such a thing as bad press when it comes to visibility? On one hand, any conversation keeps a brand top of mind, driving awareness. On the other, alienating loyal audiences or attracting criticism could tarnish trust, especially in a competitive market like automotive. So, does controversy over a rebrand fuel growth, or does it dilute legacy? How do brands strike the balance between evolution and identity? What’s your take, especially as marketers, designers, or Jaguar enthusiasts? 🤘🏻

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Hanuman Dudi

Crossed 1M+ views with my editing skills | 5+ years in video editing | Fiverr Level 1 seller | content creation pro

1mo

There's no denying that controversy captures attention, but for a brand like Jaguar, rooted in tradition, the real test will be in delivering on their new promise without losing their essence George Arabian

NOEMAE CALDERON

Quality Control Specialist | Strategic Leader | Product Development Innovator

1mo

Interesting perspective on the JLR rebrand! Balancing innovation with brand legacy is indeed tricky. Do you think there are specific strategies they can employ to maintain trust while evolving? On a different note, I’d be happy to connect—please feel free to send me a request!

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