Georg Richard Aare’s Post

9 Key Principles of SEO Content Creation for Your B2B SaaS, That If Followed Will Outperform Your Competition on Google Principle Nr 1: Focus Your SEO Keyword Research on Intent Watch the short video to learn exactly why and how! Happy growing! 😉 👉🏼 If you found this helpful then hit the follow button so you don’t miss out on new tips and strategies your SaaS company could use to generate leads on autopilot & 100% organically 📈 without having to rely on paid advertising!

Check out this juicy read about the vital role of SEO for B2B SaaS companies! 🚀 🔍 *Be Found*: Discover why SEO is a must for your SaaS business to show up where it matters. 💡 *Content Strategy*: Learn how to optimize your website and content to attract the right audience. 💬 Are you giving SEO enough love in your SaaS strategy? Let's chat! 🌟 https://lnkd.in/gzQkVtAH

Raise your B2B marketing with the magic of organic content! ✨ Affordable, authentic, and designed to engage, organic content builds trust, boosts SEO, and positions you as an industry leader. Swipe to explore the benefits and start your journey to long-term growth with MWJ! 🧙♂️ #B2BMarketing #ContentStrategy #OrganicGrowth #SEO

How to find high-converting topic ideas for B2B SaaS? 🚨 Here is how I do it in a couple of minutes 👇 If you want to create content that converts, one of the best ways of doing this is by creating content around the JTBD of your persona. G2 is a perfect place to find content ideas that target the desired outcome of your audience. Here is how you can use G2 for sourcing content ideas ✅ 1. Go to G2's website and search for your competitors. 2. While checking reviews, pay special attention to the " What problem is the product solving for you?" part 3. Take note of all the different reasons why people use your competitor's product 4. Now you have a list of high-intent topics to write about 😊 Here is an example 👇 Let's say that you are a competitor of Airtable, you are on G2, and you are reading the "What problem is the product solving for you" part of a review by John. John mentions that he is using Airtable to track his workflow, and he stopped using his previous solution because the process was "arduous and manual." Armed with this information, you can write content on "How to track your workflow without spending hours on it ?" I am sure you can find a better title, but you get the idea 😊 --- ♻️ If you think this post could help someone in your network, repost please :) #seo, #saasmarketing, #contentstrategy, #contentmarketing, #searchengineoptimization

SEO is more important than ever in the modern #digitalmarketing environment for B2B #SaaScompanies. According to HubSpot, a staggering 61% of marketers prioritize improving #SEO and organic content. This highlights the significant role SEO plays in driving #inboundmarketing strategies. How can SEO benefit your #B2BSaaS? ➡ Appearing higher in search engine results can dramatically boost your brand's exposure. ➡ SEO attracts potential customers actively seeking your products or services. ➡ Ranking well for relevant keywords establishes your business as an industry authority. ➡ Organic traffic often converts at higher rates than paid advertising. By focusing on these areas, you can improve your B2B SaaS's organic visibility and attract more qualified leads. At Glorium Marketing, we know how to transform your market, creating a competitive advantage for your brand: https://lnkd.in/dsWWXfTu

One thing about Marketing ROI that people often get wrong is this: Had a good conversation about Google Ad ROAS in Marketing on Slack and wanted to share, as it's a great example of why you need to tailor your approach: 𝗧𝗵𝗲 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻: What % ROAS should you have in B2B? Should you aim to always be at 150% ROAS, 100% ROAS or something else? As with everything in life. It depends. 150% could both be too high or "just right" depending on your situation. The "right" answer is slightly more complex. In a B2B situation there are multiple situations to take into account. 𝗛𝗲𝗿𝗲 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲. 1. Are you VC (or similar) backed and have access to a decent budget and can focus on scaling?     2. Do you have a good NRR at above 100% (𝘩𝘰𝘸 𝘮𝘶𝘤𝘩 𝘺𝘰𝘶 𝘶𝘱𝘴𝘦𝘭𝘭 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴).     3. Do you have low churn (𝘩𝘰𝘸 𝘮𝘢𝘯𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘭𝘦𝘢𝘷𝘦) and a decent LTV?    (𝘺𝘦𝘢𝘳𝘴/𝘮𝘰𝘯𝘵𝘩𝘴 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘵𝘢𝘺 * 𝘢𝘮𝘰𝘶𝘯𝘵 𝘵𝘩𝘦𝘺 𝘱𝘢𝘺).     Then you most definitely can and often times should dip below 100% ROAS. 𝗕𝘂𝘁 𝗼𝗻𝗹𝘆 for the sole purpose of scaling your customer base. Let's say you "buy" a new customer at a fully loaded CAC (𝘛𝘰𝘵𝘢𝘭 𝘚𝘢𝘭𝘦𝘴 𝘢𝘯𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘌𝘹𝘱𝘦𝘯𝘴𝘦𝘴 + 𝘖𝘵𝘩𝘦𝘳 𝘖𝘷𝘦𝘳𝘩𝘦𝘢𝘥 𝘊𝘰𝘴𝘵𝘴) of 1000 USD. If your solution costs 900 USD. It looks like a loss. But you know that 9 months later your customers always upsell with 300 USD. Now your bad ROAS became a profitable customer. 𝗡𝗼𝘄 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 𝗮𝗯𝗼𝘃𝗲 and assume that you didn't upsell but the customer renewed the next 3 years for 900 USD more each time. That's a total value of 3600 USD vs. your 1000 USD cost. In that example, you're taking market share from competitors, you're generating pipeline for the CSM team to work and building case stories with customers and it WILL become profitable. Just not instantly. (The O.G. SaaS model.) 𝗧𝗵𝗲 𝗽𝗹𝗮𝗰𝗲 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝗺𝗮𝗸𝗲𝘀 𝘀𝗲𝗻𝘀𝗲 𝘁𝗼 𝗴𝗼 𝗳𝗼𝗿 +𝟭𝟱𝟬% is if you need the money to drive your SaaS machine or you operate a business focused on in-the-year results. But you still need to check what your CAC is, to adjust your ROAS. Otherwise marketing might be doing amazing but the business is bleeding because of the fully loaded CAC and low GRR (the % of revenue that you retain). -- So what's the answer? It's very difficult to make a cut and dry definition as it's a combination of factors . If I had to boil it down to something, it's this: • If your business wants to have a higher burn rate with the aim of getting more customers. Then your ROAS can dip as long as the business can sustain it.    • If your business needs to generate cash-flow or be cash-positive, you should use POAS instead of ROAS and aim to have it above 100%.

When doing B2B SaaS SEO, a common mistake or perhaps an overlook I often see most organic growth strategist making now a days is just focusing on TOFU content to attract people. Here is what they should be doing instead: ✅Create a more product focused content ✅Stop expecting conversions the first time a user lands ✅Focus on customer journey i-e Awareness>Consideration>Aquisition>Service>Loyalty. <<<<Rinse n Repeat >>>>>> ✅Dont just focus on new users, you need to consistently educate your existing customers as well ✅Identify your ICP by researching the right keywords that your audience is using to find similar products/service as yours. #saas #saas_seo #seo #organic_growth

𝐈𝐬 𝐫𝐞𝐥𝐲𝐢𝐧𝐠 𝐨𝐧 𝐏𝐚𝐢𝐝 𝐀𝐝𝐬 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐁𝟐𝐁 𝐒𝐄𝐎 𝐨𝐫 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐧𝐞𝐠𝐚𝐭𝐢𝐯𝐞𝐥𝐲 𝐚𝐟𝐟𝐞𝐜𝐭 𝐲𝐨𝐮𝐫 𝐂𝐨𝐬𝐭 𝐏𝐞𝐫 𝐋𝐞𝐚𝐝? While paid ads can deliver a quick influx of leads, are you overlooking hidden risks? Let's dive into 3 critical reasons why solely relying on paid advertising might be hindering your long-term growth. Discover how SEO and content marketing can nurture leads, expand reach beyond active searchers, and unlock valuable website traffic. Learn how to build a balanced marketing strategy that maximizes your B2B lead generation and fuels sustainable business success. Watch now and learn the secrets to a thriving B2B pipeline. #Optimyzed #WebsiteOptimization #PerformanceOptimization #DigitalMarketing #BusinessSolutions #LeadGenerationStrategy #LeadConversionStrategy #B2B #SEO #SEOStrategy #CostPerLead

⭐⭐⭐⭐⭐ What do our clients have to say about us? At Semetrical, we love client feedback! It lets us know that we’re doing a great job and gives our teams the recognition they deserve for all their hard work. Keep it up team 💪 Here are just a few testimonials from some of our B2B clients 🤝 Want to take a closer look at the awesome projects our clients are raving about? Check out our case studies 👉 https://lnkd.in/eaYaVv-c #DigitalMarketingAgency #DigitalMarketing #SEO #Content #DigitalPR #PPC #B2BMarketing

Paid ads thank you pages for B2B SaaS companies are an underutilized gold mine. Too often, these pages simply say, “Thank you for contacting us, we’ll be in touch shortly,” or “Looking forward to showing you our product.” But that valuable real estate could be put to much better use, such as: - Explaining the next steps after filling out the demo form. Will they connect with an SDR for a discovery call or speak directly to a sales team member? - Sharing a proprietary data-based benchmark report. - Offering top resources like blogs, guides, etc. If you’re running paid ads and not fully utilizing the thank you page, for the love of marketing, use it for something—anything—other than leaving it empty.