CRO, On The Spot Media - Broadcast Distribution & Syndication | Head of Growth, TVIQ - CTV Ad Operations & Monetization
#NextGenTV is on the way with On The Spot Media
ATSC 3.0, known as NextGen TV, is the latest advancement in broadcast technology, bringing high-definition HDR video quality to viewers. This new standard, approved by the FCC, is rolling out across 56 U.S. TV markets and reaches 73 million households. With NextGen TV, audiences experience sharper images, richer colors, and enhanced sound for a cinematic experience right at home. The technology also allows for interactive features, like personalized content and real-time alerts, expanding what broadcast can deliver. As more households adopt ATSC 3.0-compatible devices, NextGen TV is set to redefine traditional viewing with a modern twist. #BroadcastIsBack
