Mayeul de Kerros’ Post

🌟 I had the privilege of speaking at an incredible event #618 in Shanghai: Victoria's Brand Showcase hosted by Victorian Government last week. It was a fantastic opportunity to share insights and engage with industry leaders on several key trends shaping the Chinese market, especially just after the #618 shopping festival. 1️⃣ The Continued Growth and Importance of Live Streaming: Live streaming has become a crucial channel for marketing and selling products, especially for brand-owned ones. It's transforming the way we connect with consumers, making the shopping experience more interactive and engaging. 2️⃣ Increasing Focus on Building Loyalty: As the cost of customer acquisition continues to rise in China, there's a heightened emphasis on fostering loyalty. Businesses are realizing the value of retaining customers and turning them into brand advocates. 3️⃣ The Importance of Emotional and Sensory Experiences: The need for creating emotional and sensory experiences is on the rise. Chinese consumers are seeking deeper connections with brands than just functional benefits, and delivering memorable experiences is key to standing out in a competitive market. A huge thank you to 目览触达 for making this event a success. For those interested in more insights, check the link below for detailed information (it's in Chinese) https://lnkd.in/gGnp3_gv Or turn to our China Skinny newsletter instead. https://lnkd.in/gADvbedM #618 #LiveStreaming #CustomerLoyalty #EmotionalMarketing #VictorianGovernment #ShanghaiEvent

New Brand Announcement! For the last three months, the YASO team has been quietly working on launching a new brand in China using our Social Commerce Solution.🤳 Introducing Arkive, a premium Hair Care brand founded by the legendary Adam Reed 💇🏻♀️ We launched Arkive across Red, Douyin and Wechat (screenshots attached) Some highlights so far: 1. Going from signed contracts to live storefronts in just 3 months 2. Already doing 5 figures in monthly revenue! This is almost unheard of for brands who are new to the market 3. Secured Live streamers to push product through Q4 4. Had Chinese KOLs visit Adam in London for content 5. 295k total views Arkive is enjoying on Red All-in-all, a great first 3 months, all powered by YASO social commerce technology. Here is to the next stage 🥳

Cracking the China market? Douyin just showed us how it's done. Let's dive into their genius Douyin City Life Festival" and "Urban Roaming Plan in Chengdu. 𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝗲𝗱: 🔹 Douyin merged digital and local shop promotions to celebrate Chengdu's lifestyle. 𝗧𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 1️⃣ Created an “Eat, Drink, and Play” map of Chengdu. 2️⃣ Partnered with 867 local stores for joint marketing. 3️⃣ Used Douyin coupons to drive exploration. 4️⃣ Teaming up with Chengdu ChaPanda stores for themed experiences and exclusive panda merchandise. 𝗔𝗻𝗱 𝘁𝗵𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗴𝗶𝗰: 1️⃣ Partnered with 12 store-exploration KOLs for authenticity. 2️⃣ Live broadcasts showcasing store explorations. 3️⃣ Engaged the audience with the hashtag DouyinCityLifeFestival for user-generated content. The result? Over 700 million views on Douyin. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: ✔️ Local Engagement: Root your campaign in the community. ✔️ Interactive Experiences: Make participation easy and fun. ✔️ Influencer Collaboration: Authentic voices amplify reach. ✔️ UGC Encouragement: Seamlessly connect online and offline activities. ✔️ Themed Merchandise: Create buzz and memorable moments. — Resonance is a marketing agency leader in China, since 2008. Get our latest insights here: radar.resonancedigital.com #china #digital #social #media #influencer

🚨 Unlocking -196 🍋🧊: Connecting with Gen Z (>18y/o) through Authenticity! 🚀💯 At LURE Media, we love to redefine the way brands connect with Gen Z (>18y/o), and our latest collaboration with BEAM SUNTORY on the launch of -196 is a testament to that commitment. The launch event 🎉 at the Prince Charles Club in Berlin, two weeks ago, was more than just a celebration — it was the culmination of strategic planning and creative collaboration aimed at capturing the hearts and minds of today's youth. ❤️🔥 From the moment guests stepped into the club, they were met with a tangible experience. Our events team pulled out all the stops to curate an unforgettable night, featuring the hottest chart rap acts and DJs in Germany, including the dynamic performances of SKI AGGU, MEG10, KEVEN BIPOLAR, and KIM SWIM. 🎤🎶 A Tokyo Style Conbini Store & picture wall, a ramen cart 🍜 & classic arcade games 🕹, and much more gave the event a unique Japanese vibe. And at the center of it all was -196 — BEAM SUNTORY’s vodka-shochu-premix. 🍋❄️ But the launch event was just the beginning. 🌄 We're taking a multi-faceted approach to introducing the brand to the German market. Our strategy is simple: merge Japanese intensity with German urban culture to create a brand that's authentic, relevant, and above all, irresistible to Gen Z (>18y/o). 🔥🎯 From handpicked influencer partnerships to social media engagement, every aspect of our campaign is designed to resonate with the young adult audience. As our founder David Incorvaia puts it, "We're not a typical event or social media agency. We're storytellers at heart, and every piece of content we create is carefully crafted to speak to the intersection of Japanese culture and German urban coolness — a space that's uniquely our own." 🌟 Join us as we continue to unlock the potential of -196 and connect with Gen Z (>18y/o) in meaningful and authentic ways. Find more about us and our work on the link below. 🙌 #minus196 #beamsuntory #launch #eventmarketing #genz #wearelure

💖🛍️ 520 is here, and you know what that means – a HUGE festival about love and shopping! In 2022, Alibaba's 520 event brought in a whopping $74.1 billion in gross merchandise value, totally outdoing last year's numbers. With such massive sales power, brands from beauty to electronics are pulling out all the stops with tactics and discounts, hoping to capture those love-struck shoppers. ✨ This may just be a golden opportunity for you to pick up some tried-and-true used by businesses in China to promote your products and brands in the country: Exclusive Festival Launch: In 2023, @/#Balenciaga caused a frenzy with their China-exclusive 520 series. Sporting an "I Love" pattern and a nature-inspired ad campaign, this launch created major buzz for the brand, getting everyone hyped before the 618 festival. KOL Partnership: @/#Louis Vuitton teamed up with actress Song Jia and a famed live streamer Li Jiaqi for a 90-second short film featuring a treasure hunt on monogram handbags in 2022! This type of collab with KOL has become common for brands in China, and needless to say, this campaign turned out to be a hit for Louis Vuitton. Live Streaming Experience: @/#L'Oreal stole the spotlight during the 520 festival in 2022 with a 10-hour live streaming gala on Taobao Live. This event featured 20+ influencers with product demos, special offers, and interactive games. The engagement skyrocketed with over 270 chat inputs in just 60 minutes. What's more - these fantastic tactics aren't just for 520; they shake things up for other mega shopping festivals like 618 and Double 11 too! So, fellow marketers, grab your notepads to jot them down! 📝 Follow us today for more incredible tactics to win over shoppers during upcoming festivals! #Superist #520Festival #ChinaMarketing #DigitalMarketing #Ecommerce #SocialMediaMarketing #ChinaRetail #LuxuryShopping #GiftingIdeas #ShoppingFestival #KOLMarketing #Gamification

"Unleash the power of imagination with Mango Republic's creative and concept development services! 🎨💡 Whether you're launching a new product, revamping your brand identity, or conceptualizing a marketing campaign, our team of visionaries is here to bring your ideas to life. From brainstorming sessions to fleshing out detailed concepts, we thrive on pushing boundaries and delivering innovative solutions that resonate with your audience. Let's embark on a journey of creativity and turn your visions into reality! 🚀✨ #MangoRepublic #CreativeDevelopment #InnovationUnleashed"

Mumfluencers are hitting the Tik Tok Shop hard! Tik Tok overtook SHEIN the other week to sell more products over 7 days. And they’ve only been going for 9 months! And there are positives to Tik Tok Shop; manufacturers can sell direct to consumers. Which really helps when brands aren’t paying the bills. And it gives up and coming designers access to their target market directly. There is no doubt that the retail of old is struggling to make gains in this new market. And social media democratises ideas. BUT….. People aren’t savvy enough to understand things like REACH regulations, Azo dye bans or restrictions on intentionally added chemicals. They also don’t understand that there are laws around selling products made by slave labour. Admittedly we do little about it, but the laws are there. All of these things can be circumvented through Tik Tok Shop. So how do we get people to a) understand, b) care and, c) take action? #onlineretail #regulations #sustainablefashion *edited to tag Joanna Williams as the source for the Tik Tok information on the second sentence.

Big news: BILD is now part of ChannelEngine’s marketplace network! 📰 Bild, Germany’s most popular media outlet, has expanded into ecommerce with an exciting marketplace that leverages its massive audience reach. With millions of daily readers, Bild offers sellers an unparalleled opportunity to tap into a wide customer base across various categories. 𝗪𝗵𝘆 𝘀𝗲𝗹𝗹 𝗼𝗻 𝗕𝗶𝗹𝗱? 💡 - 𝗠𝗮𝘀𝘀𝗶𝘃𝗲 𝗿𝗲𝗮𝗰𝗵 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗯𝗶𝗹𝗱.𝗱𝗲: Promote your products to over 6 million daily unique readers - 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀: Electronics, home goods, fashion, and more - 𝗛𝗶𝗴𝗵 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Build brand recognition through Germany’s most-read newspaper If you’re looking to expand in the German market, this is your chance to get in front of millions of potential buyers through Bild’s trusted platform. "ChannelEngine’s integration with Bild opens the door to one of Germany’s largest audiences, helping brands scale quickly and effectively in this dynamic market." Freek Tichelman, Channel Partner Manager Europe | #ChannelEngine 👉 Start selling on Bild today: https://lnkd.in/eQRCeUzB Sten Kolod, Stine Bonaldo #Ecommerce #MarketplaceExpansion #BildMarketplace #GermanMarket

HOW STRATEGIC SOLUTIONS CAN GUIDE YOU FROM LOCAL TO GLOBAL As we know, breaking into new markets can feel daunting as we face the world is too competitive, especially in the fashion industry for local Vietnamese brands. All of this is to say, at Upbrand we constantly wonder why Vietnamese local brands with golden opportunities like craftsmanship and quality, why not go global faster? Thus, At Upbrand we had an idea for assisting Local Vietnamese brands to crack new opportunities, getting into international expansion with confidence by strategy like market research, marketing strategies, campaigns, e-store management and logistics. Because we’ve known that a brand that resonates globally takes more than great visuals and catchy slogans. It’s about a well-crafted strategy that not only connects emotionally with audiences but also has the infrastructure to support rapid growth, logistics, and adaptability to diverse markets. Together, At Upbrand, we’re here to help you make colours more vibrant and your brand reach further than ever.

Unlocking the Power of Product Launches: Lessons from Apple Apple has mastered the art of product launches, transforming them into powerful marketing events that create excitement and anticipation. Their strategy goes beyond just showcasing new technology; it’s about crafting an experience that resonates with their audience. Key Techniques Used by Apple: 1. Building Exclusivity: Apple generates buzz by positioning their launches as exclusive events. This sense of rarity makes consumers feel part of something special. 2. Creating Anticipation: Through strategic teasers and clever marketing, Apple builds hype before the actual launch. Their countdowns and sneak peeks keep the audience engaged and excited. 3. Experiential Marketing: Apple’s events are designed as immersive experiences, often held in iconic venues. This approach creates a memorable brand encounter for attendees and viewers alike. How Startups Can Implement These Strategies: Leverage Exclusivity: Consider hosting exclusive pre-launch events for loyal customers or early adopters to generate interest. Generate Buzz Early: Use social media teasers and countdowns to keep your audience engaged leading up to your launch. Focus on Experience: Whether online or offline, create a memorable experience for your audience that showcases your brand's uniqueness. How can your company create the same buzz around your product or service? Share your thoughts below! #EssenceStudio #EssenceStudioMarketing #AppleLaunches #EventMarketing #ProductLaunchStrategies #CreatingBuzz #MarketingInnovation #BrandExclusivity #StartupMarketing #EntrepreneurTips