Gemma S.’s Post

You need to be very careful of this.... "What you win them to, you keep them with!" When someone agrees to become your client, they have subconsciously attached to ONE thing: 💲 Price 🏔 Value 🛍 Convenience 🆘 Support Other... Without you knowing, if you change this on them, you will lose them. For example... You sign up for a dinner delivery service for $10 per day. It starts great. The food is great, everything you need to make the dinner is in the box. PERFECT! But then... You get a notification that the price is increasing from $10 per day to $12.50 per day. It is a marginal increase but suddenly... You remember all the times an item has been missing in the box... You start to think that the food is good at $10 but not that great at $12.50. You have subconsciously anchored to price and not convenience. You decided that $10.00 is great value, but $12.50 is not. Suddenly, to stick around you will need another lever increased... 👉 make it more convenient 👉 increase the portion size 👉 add in a freebie We all do it! SO...what are you winning clients to in your company?

And then there were bad tacos.... Last week I told you about how I ate two meals one day. Both meals were tacos. Simple tacos, prepared the exact same way. And it made me extraordinarily happy. Over the weekend, I had a bad batch of tacos. REAL BAD. (Please don't ask for details. I'm traumatized.) Last week's lesson with my taco story revolved around how I want you to STOP doing things that don't move your business forward. Things like ... stop giving discounts that no one asked for. Here I am trying to come up with a lesson for eating bad tacos that make you really sick. I guess it's as simple as sometimes things don't turn out as expected. And it's not the end of the world. (I'm not sick from the bad tacos anymore!) - You didn't get the project you wanted (or needed!) - You didn't get a job or a promotion or recognition for something important you did - A potential client didn't understand the services you provide, so you were never able to make a true connection with them - A client was disappointed with your deliverables - An important deadline was missed No matter what the disappointment, it's only temporary! And more importantly, there is always a chance to learn from the thing that went wrong. When it involves a client, always always always take responsibility for your part in what went wrong. (I'd even suggest taking even more responsibility than you deserve... because client relationships are EVERYTHING, and sometimes a bigger mea culpa pays off in huge ways.) Then... do better next time. In fact, if the problem involves a client, after taking responsibility, I'd even go so far as to tell the client how we're going to avoid a problem/disappointment like this next time. (ex. We'll check in more often or we'll make sure our end goals are aligned or we'll confirm that we understand what you want, etc.) I love tacos almost as much as I love business!!!! #tacos #forensicaccounting #forensicaccountant #fraud

A good example of how being in tune with the culture helps create advertising that gains and holds attention. Engagement in the comments is also very good. Good job, Progressive Insurance. "Progressive's Parentamorphosis expert tackles Hot Ones and reveals some signs to watch out for if you or a loved one is turning into their parents." https://lnkd.in/gjw4Pia2 #marketing #creative #brand #brandmanagement

"It's Never About You" --- There’s a video circulating on the Internet that a car bumped into a cab behind him. Instead, the man who did it got out of the car and went into a rage. He blamed the driver because he made him late. The cab river whose car got bumped, stayed put and gave him the smile and waving his hands. Feeling perplexed, the passenger of the cab asked him how he was so calm and so friendly - since he saw what happened. The cab driver said … “Well, I’ll tell you something, man. People are like garbage trash.” The man replied, ”Really? How’s that?” “Well, they run around with garbage. And they’re full of disappointment… Full of frustration. Full of anger. And when their garbage piles up … They need a place to dump it. And sometimes they’ll dump it on you.” “But you know what, you don’t take it personal. You just wave. Smile. You wish them well. And move on. Don’t let their garbage spread to the people at work, at home, or on the streets. You love those who treat you right and you pray for those who don’t. See now life is 10% of what you make it. The other 90% is how you take it.” - Never take it personally. What others say is rarely about you. #directmarketing #emailmarketer #emailmarketingfundamentals #storymarketing

𝐓𝐡𝐞 𝐒𝐩𝐚𝐫𝐫𝐨𝐰 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: 𝐖𝐡𝐚𝐭 𝐁𝐢𝐫𝐝𝐬 𝐓𝐞𝐚𝐜𝐡 𝐔𝐬 𝐀𝐛𝐨𝐮𝐭 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲? 🐦❤️ You ever watched sparrows at a bird feeder? 🐦  They flutter in, peck at some seeds, and before taking the next bite, they pause.  Look around. 👀  They check their surroundings as if to make sure they're safe, that nothing’s changed. They need to know they’re still in the right place. 🏠  Isn’t that exactly what customers do? 🤔  They come to your brand, try out your product.  But after that first interaction, they pause.  They think.  They look around at what others are offering. 👁️👁️  They search for a reason to stay.  Are you giving them that reason? 💡  Because just like those sparrows, customers are cautious. One wrong move, and they’ll fly away. 🕊️  You see, it's not about getting that first bite.  It’s about being there when they look up, ensuring they feel safe, valued, and understood. 🤝  That’s how you build trust.  That’s how you build loyalty. 💖  It’s the small moments.  The tiny reassurances. 🛡️  That’s what makes them come back.  Again and again.  𝐖𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝’𝐬 𝐛𝐢𝐫𝐝 𝐟𝐞𝐞𝐝𝐞𝐫?🌟  #BrandLoyalty #CustomerTrust #MarketingWithHeart #BuildingConnections #CustomerCare

A Monday Money question for you? “How did my dollars this weekend line up with what I care about?” Think about every dollar that went out this weekend. Was it for restaurants? Groceries? Giving? Appliances? How much of that aligns with your values and what you care most about? The reason we have to do this is because if we don’t control our money, it will control us. As much as money might be a tool, it’s a tool with an engine. If we don’t steer the wheel, it can lead us to danger. So grab control. Ask the question. Evaluate. Celebrate wins. Question the losses. Adjust for next time. Minimize regrets. Us? We had to buy a new fridge. The old one here crapped out and we value fresh food 😀

FEELING WOWED 🤩 & APPRECIATED 🥰 Yesterday I received a surprise package 📦 from my supplement provider, containing a heartfelt note 💌 and a fancy shirt 👕 A couple weeks ago my greens 🥑🥗🥝🥦🥒🍏🫑🫛 were out of stock on auto order, so I manually ordered from their website 🛜 and paid full shipping 📲 A service rep reached out asking if I double ordered, “No, greens are where I’m short and I saw they were in stock so I bought..” 📧 We exchanged a few messages, they asked how I heard about their company, know I’m new, asked about results etc. 🧾 They proactively refunded my shipping and gave me virtual high fives 🙌 for doing hard work. 🎁 When this surpise showed up I was floored that a supplement company took service to the next level 📈 🌟 So now I’m thinking, how can I wow my clients and share my appreciation for their trust and letting me into their lives? My current “Thank You Package” ✍️ Handwritten note addressed in cursive 📱 Branded Phone Wallet 🔖 Branded Stickers with “Thank You” written on the back Please share what you’re doing or ideas you have below 👇 - The bolder and more personal the better 😁 #investing #marketing #customerservice #personalbranding PS - Thank you Trisha at 1st Phorm! Hoppe you got me email 📩

DON'T MAGNIFY MY ERRORS.......... One night, just before the shopkeeper closed for the day, a dog came into the shop. There was a bag in its mouth. The bag had a list of items to be bought and money. The shopkeeper took the money and kept the items in the bag. Immediately, The dog picked up the bag of items and left. The shopkeeper was surprised and went behind the dog to see who the owner was. The dog waited at the bus stop. After sometime, a bus came and the dog got into the bus. As soon as the conductor came, it moved forward to show his neck belt which had money and the address as well. The conductor took the money and put the ticket in his neck belt again. When it reached the destination, the dog went to the front and wagged his tail indicating that he wanted to get down. The moment the bus stopped, it got down. The shopkeeper was still following it. The dog knocked on the door of a house with its legs. Its owner came from inside and beat it with a stick. The shocked shopkeeper asked him "why are you beating the dog?", to which the owner replied, "he disturbed my sleep. It could have taken the keys with it." This is the truth of life. There is no end to the expectations people have from you. The moment you go wrong, they start pointing at our mistakes. All the good done in the past are quickly forgotten. Any small mistake committed then gets magnified. This is the nature of this material world! The story is a thought-provoking one that highlights the relentless cycle of expectations and scrutiny in our lives. The story reveals how even the smallest misstep can overshadow past good deeds, reminding us of the constant pressure to meet others' standards. It is a powerful reflection on the nature of human interactions and the unforgiving nature of our material world. #LifeLessons #Expectations #Reflections

Stoners get a bad rap. We are actually very intelligent as evidenced by the numerous smoking devices made in times of urgency and need - or in the kitchen when the munchies kick in... But I get it, because I lose my car on a weekly basis, can be late as hell for an event down the street and almost always come in smelling of LOUD and Potency No. 710 Higher Good. I have decided I don't mind the rap though... Less pressure to remember the details and names I did before. More permission to be ok with asking someone "I'm sorry, what's your name in real life?" and telling them I only remember their handle right now. Or giving myself the time necessary before an event where I am often in complete overwhelm and doing my best to be present with every person I converse with. More time and space… to move as a human, less than perfect but still ok. Cannabis taught me that. The survival mode this community faces daily can put us in a tailspin so long we forget that living is about giving ourselves time and space and not the endless act of balancing too much. When Happy Cabbage told me their tech is “stoner proof” I laughed because we all know the connotation and yet what they showed me is not just simple to use - it creates time and space in the days and lives of its users. It actually improves the quality of life of the employees who use it and It makes a difference in the lives of their customers - getting the medicine they want and need most at the deals that work best for them. It also makes a lot of money, which helps too - right? Just 2 months ago Pamela Pho shared that the ROI on one SMS text within 24 hours of being sent made more than the monthly cost of our entire suite of products. I'd call that stoner food. Want to learn more? Or learn about Happy Cabbage's referral program? Let’s Talk!

When you make a product, ensure it is fully responsible for the outcome you advertise. Promising abs in 30 days to people who follow your workout plan is a good example of what to avoid. The exercises may be great, and they may work, but if the person is having honey rings with milk for breakfast, McDonald's for lunch, frozen pizza for dinner + they have a sedentary job, then there is nothing you can really do. The same goes for a cold email infrastructure. You can promise a 99% deliverability. But you can't affect what the person is going to send and who he will be sending to. Therefore, your infra can be top-notch, but if the client's copy is total trash and he's sending to invalid email addresses... well then, you can't do much about it. And what's worse, they will likely blame you for their lack of results.