Gavin Savage’s Post

Today I want to share a few tips to help you stand out and make employers on LinkedIn notice you and remember your name. 🎅 Day 8 of 12 Days of Xenata is about Building Your Brand Through Content. Over the past year, I’ve seen way more people embracing personal branding and it’s been cool to see how others are building their own niche personal brands. Why? It brings authenticity to your network and builds trust with everyone who comes across your profile. For salespeople and recruiters, this often comes naturally (selling and branding go hand in hand). But for others, like software engineers or technical specialists - it can feel way outside the comfort zone. So, why is this worth doing as we move into 2025? Because employers are naturally drawn to professionals who share valuable insights and thoughtful perspectives. It positions you as an expert, not just a job seeker. Here are three practical tips to help you build your brand: 1️⃣ Focus on Quality, Not Quantity Don’t overthink it. Share stories, lessons learned, or advice tied to your work. Example: "When our team faced [specific challenge], I introduced [solution], which led to [measurable outcome]. Here’s what I learned from the experience…" This type of content resonates, sparks conversations, and builds your credibility. 2️⃣ Stay Consistent You don’t need to post every day. Even one thoughtful post a week can create momentum. Plan your topics, set a schedule, and show up regularly. 3️⃣ Share Knowledge, Not Just Needs Instead of just saying, “I’m looking for a new role,” focus on sharing ideas and insights relevant to your field. This attracts the right kind of attention from decision-makers. 💡 Why It Works ☝ Positions you as an expert in your niche. ☝Builds trust with potential employers. ☝Helps you stand out in a crowded space. More tips (and hiring updates!) coming soon as we continue our 12 Days of Xenata journey ✌