Gary Survis’ Post

With most content becoming commoditized, how can you effectively cut through the #generativeAI noise to engage customers with original and trusted points of view? Check out this blog post from my Insight Partners colleagues about an emerging approach called Modern Word of Mouth™ (mWOM) that enables you to leverage gen AI as a catalyst for deeper customer engagement, freeing you from the pitfalls of sameness and irrelevancy that is pervading digital channels.

🌟 B2B SaaS GTM teams, are you finding it harder than ever to stand out amidst the generative AI noise? 🌟 Check out our latest blog to explore how Modern Word of Mouth™ (mWOM) can help you cut through the clutter. Discover how mWOM leverages generative AI to listen, analyze, and amplify your brand narrative, driving advocacy and impactful buying decisions. 🔹 New realities for B2B SaaS GTM teams 🔹 What is mWOM and how to implement it 🔹 Actionable steps for startups and ScaleUps Stay ahead of the curve - What may have worked in the BG (before generative) era will certainly not succeed in our new AG (after generative) world. 📈

“How can we stand out?” is a question Insight’s Onsite advisors often hear — now more than ever given the amount of AI-generated content flooding digital channels. It’s clear that SaaS leaders need a new approach. According to marketing and go-to-market experts Gary Survis, Nick Barber, and David Madding, Modern Word of Mouth™ is a critical part of this new, post-genAI strategy. Modern Word of Mouth (mWOM) is a marketing strategy in which diverse stakeholders actively engage across scalable, authentic channels to mold B2B brand narratives. In this approach, brands use genAI to listen to and analyze stakeholder conversations. These insights augment existing messaging that is then amplified to the market to drive: ✅ Advocacy ✅ Presence ✅ Buying decisions See how you can cut through the #generativeAI noise with mWOM: https://lnkd.in/e2Ku78He #generativeAI #wordofmouth #saasmarketing #gotomarketstrategy

GenAI is a term that no business is unaware of, fundamentally reshaping how organizations operate. Among the various functions influenced by GenAI, marketing stands out as the most significantly transformed. This technology not only streamlines a marketer's workload but also enables them to focus their time and efforts on more strategic initiatives. 💥Here’s how GenAI is revolutionizing marketing: 🔸Content Generation: GenAI facilitates the creation of personalized email templates, blog posts, compelling subject lines, and tailored content strategies, enhancing the relevance and effectiveness of marketing materials. 🔸Market Segmentation: GenAI aids businesses in accurately segmenting their customers, ensuring that the right products reach the right audience at the right time, thus maximizing engagement and conversion rates. 🔸Customer Engagement: AI-powered tools, such as chatbots, enhance the customer journey by providing timely assistance and personalized interactions, fostering deeper connections between brands and their customers. 🔸Targeted Advertising: By analyzing purchase history and consumer behavior, GenAI enables precise advertising strategies that deliver the right products to the right audiences, optimizing marketing spend and improving return on investment. While many organizations are still in the experimental phase of adopting GenAI and exploring its full potential, it is clear that AI-driven transformation is on the horizon, promising to reshape the landscape of marketing and beyond. #GenAI #GenAITransformation #Marketing #MarketSegmentation #CustomerSegmentation #ContentGeneration

Day 26 of #100DaysofAI Hi there! 👋 Today was a deep dive into prioritizing marketing tactics with AI—a crucial step for effective growth. In any launch, especially with limited time and resources, it’s key to align marketing with sales strategies. This alignment ensures that each tactic isn’t just about visibility but drives tangible results, like lead generation, customer engagement, and conversions. Using my AI assistant, I created a focused marketing plan by prioritizing tactics based on factors like budget, target audience, campaign goals, and available resources. Instead of feeling overwhelmed by countless marketing options, AI helped me clarify which tactics would be most effective, saving time and maximizing impact. This way, I can focus on high-ROI strategies like targeted content, paid ads, and direct outreach—all feeding into sales goals. With AI-driven insights guiding each step, I’m more confident in launching targeted campaigns that lead to real connections. Can’t wait to see where this takes us next! #100DaysofAI #MarketingAndSales #StrategicMarketing #Fintech #MusicTech #AIDrivenGrowth #LetsConnect

Take your marketing strategy to new heights with AI! Personalized content delivers tailored messaging that boosts engagement, while targeted ads maximize effectiveness through data-driven insights. AI-powered automation efficiently handles repetitive tasks, freeing up valuable time for your team to focus on strategy. With predictive analytics, you can anticipate trends and customer behavior, allowing you to stay ahead of the competition. Additionally, 24/7 chatbots provide instant customer support, enhancing satisfaction and creating a seamless experience for your audience. Supercharge your marketing efforts with the power of AI and watch your results soar! #AIMarketing #PersonalizedContent #PredictiveAnalytics #MarketingAutomation #ChatbotSupport

- Utilize AI-generated videos for personalized customer interactions by incorporating dynamic text elements showcasing individual names and preferences. - Enhance user engagement by leveraging AI voice generators to provide a seamless and natural-sounding narration of your video content. - Optimize digital marketing strategies with AI video generators to create targeted, visually appealing content that resonates with your audience. How can you envision integrating AI-generated videos into your current marketing efforts? #AIgenerators #DigitalMarketing #Personalization #CustomerEngagement #TrendingTechnologies Learn more about this topic here: https://lnkd.in/exmH3_WD At Grow Scale Win™, we use AI to enhance productivity and efficiency. The AI Growth System® provides a holistic approach to business growth with a personalized strategy and AI-powered tools for lead generation, nurturing prospects, and closing sales. Learn more at www.growscale.win. DM us with any questions.

I’m not here to stick to the old ways of marketing. I’m here to transform how local businesses in Atlanta engage with their audience through AI-driven personalized content. Our mission is to empower service-based businesses, like chiropractors and electricians, to harness the power of AI for crafting content that truly resonates. By integrating smart campaign automation and seamless tool integration, we help you streamline communication and boost customer engagement. Imagine expanding your market reach with data-driven insights and targeted strategies. It’s not just about staying competitive; it’s about thriving with efficiency and innovation. Want to see how it works? Schedule a demo at https://lnkd.in/efdEQGJ2 and start revolutionizing your business today! 📈✨ Comment below if you’re ready to elevate your marketing game! #MarketingInnovation #AIPowered #AtlantaBusiness #serebroai #digitalmarketingatlanta #businessexpertatlanta #covertleadswithai #aileadgeneration #atlantamarketing #websitebuilder

🌟 Just wrapped up a session with a client that made me pause and reflect on a HUGE trend shifting the marketing game: AI-driven personalisation. And it’s wild how this one shift changes everything! We’re not just talking about automated emails or basic product recommendations. It’s about: 💥 Real-time, hyper-personalised content 💡 Engaging your audience on a personal level, at scale 🎯 Creating experiences that make clients say, “Wow, this was made for me.” At Bluoceansmedia.com, we’re riding this wave—and helping our clients do the same. The results? Skyrocketing engagement, stronger customer loyalty, and deeper connections. ✨ Fun fact: Brands that leverage AI personalisation see up to 20% more engagement than those that don’t. That’s why our approach integrates creative strategy with tech, making sure your message doesn’t just reach people but truly resonates. And if you’re wondering how to start, here’s my tip: focus on authentic interactions and consistency. AI can be your co-pilot, but your vision sets the course. 🌍💙 Ready to make your marketing smarter and more impactful? Let’s connect and make it happen! P.S. The future of marketing isn’t just coming—it’s here. Don’t get left behind. #AIPersonalization #MarketingTrends #CustomerEngagement #DigitalMarketing #HumanConnection #InnovationInMarketing #BluoceansMedia #SmartMarketing #FutureOfMarketing #TechAndCreativity #MarketingExcellence #PersonalizedExperiences #MarketingStrategy #AIInMarketing

We had a blast attending Iterable's Activate Summit 2024 in San Jose 😎 and enjoyed the virtual sessions. We learned a bunch from incredible speakers like Liquid Death CEO Mike Cessario, Grammarly CMO Lena Waters, and many others. Excited to explore Iterable’s upcoming features, including: ▶ Journey Assist: Coming in Fall 2024, Journey Assist will allow marketers to prompt Iterable's generative AI to create a customer journey from scratch. ▶ Brand Affinity: Also coming in Fall 2024, Brand Affinity will help marketers identify users who are engaging with their brand on a deeper level so that they can reward loyal customers with special offers and other perks. ▶ Smart Segmentation: Coming Winter 2024, Smart Segmentation will make it easier for marketers to leverage customer data in meaningful ways by identifying groups with shared behavioral patterns and interests. Check out our full recap here: https://lnkd.in/en_85xMw #Iterable #LifecycleMarketing