Garvit Arora’s Post

This brand started working with us after being stuck at a 1.5x ROAS for a very long time 👇🏻 Here's how we are turning it around for them. For context, it's an apparel brand that was stuck at a 1.3x-1.65x ROAS for a very long time. They tested a lot of creatives and campaigns but nothing seemed to work. Week 1: We started by testing new creatives and copies out. We went for the lowest-hanging fruits first.. Checked out their lifetime data to see if there were any winning ad concepts that we could replicate. We found a few and started testing those along with new creatives. Week 2: We got a few winning ad creatives and copies which we took to the validation phase. We also decided to test more audiences out along with different campaign types, While shutting down the underperforming assets Week 3: We started refining our findings and trying more of what worked in the first 2 weeks. Launched a new offer as well. We also tested out the winning ad concepts with different hooks and angles. Scaling is a removal process.. We decided to shut down a few underperforming campaigns Week 4: Ran out of stock on the best sellers :( Made different campaigns to test out new colours/products that were in stock Week 5: Best sellers were back in stock We decided to relaunch our winning campaigns and also start BID caps on the account. The plan is to scale this up now while maintaining a healthy ROAS and capitalise on the Diwali sale 😉 Will keep things posted here on how it goes for this brand

🎯 The Festival Season is a Goldmine for Ecommerce… If You’re Ready to Dig! Imagine this: last year, a small, local brand launched on Amazon just days before Diwali. They optimized their listings, ramped up their campaigns, and made sure they were visible where it mattered most. The result? They tripled their sales in under a week. 💥 Now, picture the other side: brands that delayed, waited, and watched. By the time they decided to act, the wave had passed. Post-Diwali sales slowed, and the opportunity was gone – leaving them scrambling to catch up. Don’t let this be your story! 🛑 The Indian festival season is right around the corner, with Big Billion Day and Diwali offering *massive* opportunities. But here’s the catch – if you’re not ready in the coming days, you could be missing out on sales, visibility, and brand recognition. Why should you act NOW? ⏳ 1. Festival Frenzy – Consumers are gearing up for festive spending. Your brand needs to be in front of them. 2. Visibility Surge – Well-optimized listings, engaging ads, and an active presence lead to massive brand awareness. 3. Post-Festival Drop – Miss this window, and the sales slump after Diwali will hit even harder, especially for new brands. This isn’t just a sale; it’s a chance to build long-term brand loyalty. Don’t wait until it’s too late. 💡 Your move? Get your ecommerce strategy in place TODAY. Optimize your listings, set up your campaigns, and position your brand for festival success. The time to act is NOW. For personalized strategies and a deep dive into how you can win this season, DM me or connect with us. Let's make this Diwali your brand's breakthrough moment. 🚀 #EcommerceStrategy #FestivalSeason #DiwaliSales #BigBillionDay #BrandGrowth #DigitalMarketing #SalesOptimization #AbsoluteEcommSolutions #FestivalMarketing #EcommerceGrowth

Talk about Diwali Gifting! What a simple yet concious marketing strategy to show not only the wide range of products one can order via Zepto but also make the price conscious consumer try products that they wouldn’t normally order on their own; since quick commerce platforms are generally used for the convenience of ordering familiar daily use products at one’s door step. Packaged like a box of crackers, it makes you smile wide when you open it and see all the goodies inside it. The variety of products really make it feel like a customized gift hamper that a friend would get you. In 2024, this is what involved, creative yet effective marketing looks like. #zepto #brand #marketing #advertising #customer #Diwali

Brand gives lot of discounts during festivals, still, they are earning great profits! 💸 During Diwali, brands heavily invest in digital ads, flash sales, and personalized offers to boost sales. 📈 Companies like Amazon and Flipkart run mid-funnel campaigns and flash sales with discounts of up to 50%, creating urgency and driving conversions. Additionally, brands focus on culturally relevant storytelling. For example, Cadbury Gifting India's campaign supports local businesses, which resonates emotionally with consumers. Platforms like Disney+ Hotstar combine entertainment and sports to engage large audiences, further enhancing brand visibility. These strategies are expected to contribute to a 47% rise in festive spending, with consumers favoring categories like clothing and electronics. So what are you waiting for? Go out and build your festive marketing strategies! #festivemarketing #festivities #brandgrowth #sales #pankush

Snippets that resonate with us all marketers during this season of festivities that have lined up - marking Navratri, Dussehra, Karva Chauth, Diwali, Bhaiya Dooj, and others ✴️ E-Commerce order volumes grew by 20 percent during the first four days of the festive season sale in 2024 compared to last year ✴️Not only do 82% of shoppers plan festive purchases in advance, they’re starting their purchase journeys earlier. ✴️ Research shows that 80% of consumers who shopped during a sale or festive moment researched online videos, and 9 in 10 of them used YouTube. ✴️ On average, customers use close to five touchpoints throughout the year for shopping, and that increases during the festive period, with 7 in 10 saying they use eight or more touchpoints #TaiyaarForTyohaar #FestiveSeason #advertising  #digitalmarketing #ThinkwithGoogle #marketing

Someone commented - "Ik bagal me chaand hoga, ik bagal me Kaju Katliya." Zomato nailed it with this Diwali ad! The perfect mix of festive vibes and delicious food. It’s amazing how they’ve captured the essence of Diwali – family, sweets, and the joy of sharing. Ads like this remind us that great branding is all about connecting with people on an emotional level. #Diwali #AdShoots #Branding #Zomato #ContentCreation #Ads #DiwaliContent #SiddharthVira #EMIAC #FestiveSeason #MarketingStrategy #Advertising #CreativeMarketing #Campaigns #DigitalMarketing #FestivalVibes #FoodAndFestivals #CreativeAdvertising #FestivalMarketing #CustomerEngagement #BrandStrategy #ViralContent

Some campaigns wake up the innerchild in you. The aspect of surprise and curiosity makes you gullible in many ways. Like placing an order on a quick commerce app for something you might not necessarily need urgently but what the heck. Blame it on need for cheap thrills maybe! There’s also this element of greed, I mean who doesn’t get tempted by the prospect of free gift right. Such is the power of the incentives, they can hijack neurons in human brain. Consumer psychology is so fascinating, the needle of decision making and purchases can be influenced by so many different nudges by brands using right communication or right incentives in some cases like this one. This Diwali campaign by Zepto is yet another example of how incentives or freebies alone aren’t drivers of purchase decisions but well crafted and creative is the messaging that’s being conveyed to its audiences. Kudos to the team at Zepto for the campaign Aadit Palicha Kaivalya V. Divesh Sawhney Pawrush Elavia Chandan Mendiratta Anant Rastogi Simran Sachdeva Devargh Mukherjee Anubhav Nag Supriya Layek Shuchi Vijayvargiya Anujay Mathur Aman Mittal Sayan Saha Shreya Aggarwal Sumit Joshi Jeevesh Sharma #marketing #advertising #strategy #creativity #Diwali #Campaign

Coca-Cola spent approx INR 1122cr on Marketing and Advertising last year, in India alone.     Do you ever wonder why huge companies like Coca-Cola, Apple, or Bisleri for example, still spend highly every year on marketing?     For new companies, it’s usually to increase brand awareness.   But these huge brands are already instantly recognized worldwide.   So why do they still need to invest in marketing to boost their success?   1️⃣ 𝗧𝗼 𝗽𝗿𝗲𝘃𝗲𝗻𝘁 𝗕𝘂𝘆𝗲𝗿'𝘀 𝗿𝗲𝗺𝗼𝗿𝘀𝗲 Consistent advertisement and marketing makes a customer feel happy and satisfied with their purchase.   Let's take Cadbury Dairy Milk for example, which commands a strong 40% of the market share.   They invoke feelings of happiness, love, and sharing through their ads which makes the buyer feel positive about their purchase. This reinstalls brand trust and perception, preventing buyer's remorse.   2️⃣ 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗦𝘂𝗽𝗲𝗿𝗶𝗼𝗿𝗶𝘁𝘆  It's all about staying at the forefront and proving superiority in a competitive market.   Just like Red Bull, leading brands like Apple and Samsung consistently advertise to stay ahead in the tech race.   Remember Apple's iconic "Think Different" campaign or Samsung's clever jabs at competitors?   3️⃣ 𝗦𝗲𝗶𝘇𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 (𝗥𝗶𝗴𝗵𝘁 𝗣𝗹𝗮𝗰𝗲, 𝗥𝗶𝗴𝗵𝘁 𝗧𝗶𝗺𝗲) Many of us have succumbed to one of the most potent marketing strategies:   Coca-Cola ads at movie theatres.   Once the company knows its beverage is available in the venue, it seamlessly prompts cravings through the screen.   4️⃣ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 A lot of ads are sponsorships.   So when you see a brand you like, sponsoring a cause or event you support, you conclude it aligns with your values. It fosters brand loyalty by aligning with consumer values.   Consider Tata's sponsorship of the Mumbai Marathon, a cherished event celebrating fitness and community spirit.   5️⃣ 𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝗶𝘇𝗶𝗻𝗴 𝗠𝗼𝗺𝗲𝗻𝘁𝘀 Just like Coca-Cola's holiday ads, Cadbury strategically capitalizes itself during these festive occasions like Diwali or Eid, becoming a tradition of celebration for consumers.     In conclusion, even giant brands need to: inform, persuade, remind, and strengthen.   If you don't advertise, someone else will.   #marketing #brandloyalty #consumer #advertising

I’ve always felt that festivals in India aren’t just about rituals—they’re about emotions, connections, and celebrating life. And for marketers, this emotional connection is gold. Over the years, I’ve seen how brands have mastered the art of tapping into this emotion to create campaigns that resonate deeply. Take Durga Puja, for example. It’s more than just a celebration of Goddess Durga’s victory over evil; it’s about family, tradition, and new beginnings. Brands like Tata Tea have used this occasion to launch thought-provoking campaigns (remember the Jaago Re campaign?) that encouraged us to wake up to social issues while we’re in the middle of our celebrations. It wasn’t just about selling a product—it was about connecting with us on a deeper level. Every year, I find myself browsing through sales from retailers like Big Bazaar now Smart Bazar, Flipkart or Amazon India knowing full well that it’s the perfect time to buy everything from clothes to home appliances. Retailers know that we’re in a buying mood, and they tailor their offers to match that festive energy. And let's not forget the incredible shift to digital marketing. Social media ads, influencer campaigns, and special offers now flood my feed in the lead-up to Durga Puja. It's amazing how brands like McDonald's or Puma have localized their products to make them feel uniquely connected to our culture. I think what fascinates me most is how all these marketing efforts—big or small—align with the core values of the festival: unity, joy, and new beginnings. It’s a beautiful example of how understanding your audience, connecting on an emotional level, and being culturally aware can lead to campaigns that aren’t just successful but meaningful. How have you seen brands engage with you during the festive season? #Marketing #DurgaPuja #Branding #ConsumerBehavior #FestiveMarketing #IndiaFestivals #DigitalMarketing #Westbengal

How do brands increase their sales by reducing prices up to 50%? Brands run heavy discounts primarily to increase their overall revenue. The catch is, by reducing the price up to 50%, how are brands increasing their sales? Let me give you an example, imagine a vendor selling a phone, on any regular day, he sells each phone at 1000 rupees and sells 50 phones, leading to a total revenue of 50,000. Now during Diwali, they drop the price to 800 offering a “special festive discount”, due to this lower price more customers will be tempted to buy a phone, and he ends up selling 100 phones leading to revenue of 80,000 So even though the price dropped, the overall earnings increased due to higher sales volume. This phenomenon is widely used in the market domain, where brands often prioritize selling volumes and clear the stock during festivals, even though it means a lower profit margin per item. However, keeping the price point aside, in the larger picture brands benefit a lot from this! - Brand gets to attract & bring more customers and build brand loyalty - ⁠These sales also provide good insights to brands about consumer behavior, preferences, and spending habits. They can strategically adjust the price in the upcoming days to remain profitable. How else do you think, a brand can benefit from Discounts? Tell me in the comments! #festivals #sales