Garrison Dua’s Post

IAB Works to Make Audio Ads More Measurable https://lnkd.in/gfgBarTU People spend 31% of their time with audio media, but 9% of ad purchasing is for audio. #podcasting #advertiserrelationships

Adding "audio ads" to your marketing mix (target 1 in 5 consumers) #audio #audioads #radio #podcasts #audiostreaming #satelliteradio #asmr #soundeffects

🎙️The new IAB MENA Audio Task Force is here! 🎙 It feels great to be part of this incredible group of industry experts backing the power of audio in the MENA region! One of our missions is to establish podcasts as a mainstream media platform through education, content, and tools. There's a wealth of incredible podcast content and creators in MENA, and they deserve support to elevate this medium. ✨ More people than ever are listening to podcasts. ✨ Podcasts reach all generations. ✨ Podcast listeners are diverse, affluent, and educated. ✨ Podcasts reach receptive audiences. Watch this space for more Audio Task Force announcements! https://lnkd.in/gajnP8uZ Publicis Groupe - Aleph Group, Inc - DMS (Digital Media Services | CG brand) - GroupM MENA - Adel Saadi - Lemya Soltani - Ipsos Campaign Middle East #Podcasts #AudioAdvertising #AudioTaskForce #Marketing #Advertising #Podcasting #MENA

A really interesting blog on where the US podcast market could be heading in the next 8-10 years. I’d love to see more studies like this conducted on the UK market. A few years back it was common to hear “we’re 5-10 years behind the US” with our podcast industry, think that still stands? #podcast #freelance

Digital audio is a powerful way to connect with audiences where and when they’re most engaged. 💡🎧 The Trade Desk debunks common myths about digital audio and shows why it’s a powerful part of any omnichannel strategy: 🔊 76% of Americans (12+) listen to digital audio monthly. 🧠 Audio delivers 3.4x greater connection & 2.9x less fatigue than other channels. 💸 Digital audio ad spend to hit $7B in 2024, growing faster than any other channel (+18.9% in 2023) Read the full article to dive deeper. #advertising #audioadvertising #ingameadvertising

IAB MENA Establishes Specialized Task Force for Audio Advertising. The main objective of the "Audio Task Force" is raising awareness and understanding of the opportunities that audio advertising presents. read more: https://lnkd.in/dCEvSeyV #AudioTaskForce #AudioAdvertising #DigitalMedia #MarketingInnovation #Podcasting #WebRadio #MarketingTrends #MENARegion #adtechtoday

Excited about the scale and impact of this integration! Read all about it below and reach out if you're interested in #contextual targeting. As privacy regulations disrupt the status quo of IP based targeting and attribution worldwide, Barometer is proud to provide the nuanced contextual data required to support a future that is private by design. In fact, we believe that this more secure and inclusive future is #goodforbusiness!

South Africa’s digital audio space continues to grow at an impressive pace, and the forecast for 2024 looks promising, writes East Coast Radio's marketing manager, Tanya Davis. "With Statista’s optimistic growth forecast and PwC’s insights into the podcast market’s potential, it’s evident that digital audio is reshaping the way people consume media, including their radio preferences. She also says neuro-related research is becoming more relevant in the measurement of attention. #audio #radio #digitalaudio #podcast #podcasting #neuromarketing 

At #SXSW, Denis Donati from ARN busted some major myths about audio advertising, with a strong focus on the power of podcasts. Here are a few key insights every brand should know: ✅ Podcasting activates lasting memory: Podcasts go beyond background noise—listeners are highly engaged, making it a great platform for delivering your message effectively. ✅ Podcast ads deliver high brand recall: Audio content, especially podcasts, is an incredibly effective medium for driving brand awareness and retention. At Mamamia, we’ve seen firsthand how podcasts create strong, meaningful connections, particularly with women. Our network leads the way in branded content, host-read ads, and authentic storytelling that truly resonates with audiences and delivers strong results for our commercial partners. Interested in how podcasting can elevate your brand? I’d love to chat! 🚀 #podcasting #audioadvertising #marketing #advertising #Mamamia #podcasts #SXSW

#FridayFind: The latest report on Q2 2024 U.S. digital audio ad spending reveals a promising landscape for podcast advertising. With projected growth continuing its upward trajectory, podcast ads remain a dominant force within the digital audio sector. The report highlights a significant 15% year-over-year increase in digital audio ad spending, with podcasts capturing the lion's share of this growth. Advertisers are increasingly drawn to podcasts due to their unique ability to engage listeners in a highly personalized and immersive environment. The intimate nature of podcasts allows for more authentic and effective ad placements, driving higher listener engagement and brand recall. For marketers looking to maximize their digital audio ad strategies, focusing on podcast advertising is a clear choice. The ongoing growth and impact of podcast ads underscore their importance in the evolving digital advertising landscape. Embrace the power of podcasts to enhance your brand's reach and resonance in today's competitive market. #digitialaudio #audio #audioadvertising #marketing #digitalmedia #podcastadvertising