Gabrielle Lincoln’s Post

You've splashed out on brand new signage, only to find the name has already been taken by a similar business down the road. Don't worry yourself. No need to dismantle the whole thing, simply buy an extra letter and stick it over the top to complete your rebrand. What was once Perfect Fried Chicken becomes Ferfect Fried Chicken. Job done! You want fries with that? For more insights and lighter look at modern comms, sign up to our newsletter https://lnkd.in/dzerik3 #branding #rebranding #corporateidentity #brandidentity

We’re designing for a completely new sub category. We call it craft wine. 🍷 🍷 🍷 From the start we’ve been a design-led brand. When we first founded New Theory, we wanted to stand out from the sea of sameness. I liked the stand out of the craft beer category, but couldn’t see anyone truly owning it in wine. So that’s what we did. I’ve always loved brands which truly challenge a category, it’s more fun that way. I still get the odd reaction of people who absolutely hate the branding and pack design, it doesn’t happen often but when it does I smile – at least it’s making them feel something. ---- Want to join us on our journey as we scale New Theory? Comment DECK in the comments and I’ll share our latest funding deck.

In an ever-changing world, taking a moment to reflect on our beginnings and the core principles that guided us from the start is truly rejuvenating. This logo was the first logo we ever had displayed in the early 1980's. Our journey began with a firm commitment and a dedication that continues to be reflected in the basis of our inaugural delivery. I want to extend my heartfelt thanks to everyone who has played a part in elevating the Brothers Produce brand to national prominence within the industry. #throwbackvalues #originsofsuccess #dedicationdriven #freshstartjourney #brothersproducelegacy #rootedandrising #principlesinpractice #fromthegroundup #traditionmeetsinnovation #industryinnovators #valuebasedgrowth #backtobasics #pioneeringpath #visionaryveggies #heritageharvest #nostalgicnourishment #legacybrands #producelife #cultivatingcommunity #sustainablesuccess #brothersproduce

Are you worried about others copying your brand? ✔⚡ Let's make sure your business is safe from imitation. 💥Here's how you can protect your brand from copycats: ✔First things first, make sure you legally own your brand. Get trademarks for your name, logo, and anything else that makes your brand unique. This gives you the power to stop copycats in their tracks. ✔Keep an eye on the market to spot anyone trying to steal your brand's identity. Look online, in stores, and on social media. If you see someone copying you, it's time to take action or else you can see them generate more revenue. ✔Don't let copycats get away with it. Send them a letter telling them to knock it off, or even take them to court if you have to. Remember, your brand is your baby – you've got to protect it. ✔When you work with others, make sure your contracts say they can't use your brand without your permission. That way, everyone knows where they stand, and you can stop anyone from using your brand without your say-so. ✔You better study the successes and failures of other brands in combating copycats. For instance, McDonald's has encountered challenges with unauthorized use of its brand in various industries, emphasizing the importance of proactive brand protection measures. 💥Protecting your brand from copycats requires vigilance, determination, and expert guidance. As a legal expert, I've seen firsthand the challenges businesses face in preserving their brand integrity, and I'm here to offer my knowledge and support every step of the way.📌 💥Don't hesitate to reach out – I'm here to be your pillar of support in the journey to brand protection and prosperity. It is fatal to start the war without the will to win it, let us win it for you⚡ Mail me at: [email protected] #digitalamarketing #copyrightlaw #trademark #lawyers #legaladvice #onlinebusiness #startup #logodesign #branding #postoftheday #trendingnow #win #successstories #casestudy #mcdonalds #revenuegrowth #growthmarketing

Branding irons have always represented more than just a way to mark a cattleman’s stock. The mark left by a hot iron (or liquid nitrogen in the case of freeze branding) is special to each rancher. It is a coat of arms, a unique trademark signature that was so important to many cattlemen that they named their ranches for the brand. Brands are designed using three major elements that make up the branding alphabet: letters and numbers, geometric symbols, and pictorial symbols. A brand also must be read correctly for the design to be understood. Ranch hands learn early that a brand is read from left to right, top to bottom, or from outside to inside. Brands represent tradition and identity for many cowboys. It is common to find that a cowboy rides for a brand rather than for a certain owner or ranch. 𝗧𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝘃𝗶𝘀𝗶𝘁 𝘁𝗵𝗲 "𝗜𝗿𝗼𝗻𝘀 𝗙𝗿𝗼𝗺 𝗧𝗵𝗲 𝗙𝗶𝗿𝗲" 𝗲𝘅𝗵𝗶𝗯𝗶𝘁 𝗶𝗻 𝘁𝗵𝗲 𝟲𝟲𝟲𝟲 𝗯𝗮𝗿𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗡𝗥𝗛𝗖 𝗵𝗶𝘀𝘁𝗼𝗿𝗶𝗰𝗮𝗹 𝗽𝗮𝗿𝗸.

Have you ever marketed aubergines to 18-34 year olds, Dan? 🍆 No I f**king haven’t Nigel, but the principles are the same. I’d love it if we could get out of this mentality that to work on something, you need to have done exactly the same thing before. Value in fresh perspectives, anyone? 😉 We're Baked, a creative agency. The antidote to a marketing industry that tiptoes around the idea of selling. We use creativity to sell out products for global brands (or those who want to be). Learn more and see what we do: www.bakedcreative.co #marketing #advertising #business

NEW WORK: Telling the stories that need to be heard. Hot Tin Roof PR has been in business for over twenty years. In that time they've created a reputation for representing purposeful technology and clean energy businesses, championing pioneers and disruptors. Most recently, they've added to their tally of award wins with a slew of wins at the CIPR PRide Awards. We worked with the team to distil the organisation's culture, redefine the Hot Tin Roof brand, and build value propositions for customers, future employees and partners within the press. We reinvigorated the identity, using both existing assets and creating new ones. We built a new website that allows the team to communicate their mission and culture, feature case studies and continue to tell the stories that count. Read the full case study on our website. #branding #brandstrategy #brandidentity #visualidentity #graphicdesign #webdesign #websitedesign #beautifullyeffective #saladcreative

Embrace your inner triangle! 🔺🎉 Doritos' latest campaign connects generations through the universal language of self-expression. 🧑👵 By integrating the brand perfectly into the story, they've encouraged us all to "be a triangle in a world of circles" in a clever reference to their visual brand cue. #DistinctiveBrandAssets #Advertising #Marketing

There's currently a lot of talk about the Lyle's Golden Syrup rebrand. Lots of opinions. Too much design and direction bashing. It's always hard to judge something when you don't know the facts. There's a reason for everything and I can guarantee that these reasons were discussed and scrutinised over for many many months, maybe even years. The world moves forward. The digital world continues to grow and dominate. If you don't keep up, you get left behind. No matter who you are. Lyle's Golden Syrup has taken a huge leap forward. Yes, it's different. Give it a few years and it will be the new norm. As a designer, my approach and outcome would have probably been very different, but that's me. It's not my project and I wasn't a part of the team. Do you remember the Pringles rebrand? Opinions were also high, but take a look at the old branding now and tell me it wasn't a good move. #rebranding #LylesGoldenSyrup

Embrace your inner triangle! 🔺🎉 Doritos' latest campaign connects generations through the universal language of self-expression. 🧑👵 By integrating the brand perfectly into the story, they've encouraged us all to "be a triangle in a world of circles" in a clever reference to their visual brand cue. #DistinctiveBrandAssets #Advertising #Marketing