G-Mana’s Post

It's Kolbe's Corner! 🐐 Did you know that voice-activated programmatic ads are emerging, leveraging smart speakers and voice assistants to deliver interactive and personalized ad experiences? #WarRoomInc #ProgrammaticAdvertising #DigitalMarketing #Transparency #VoiceActivated

Did you know that AdGate Media is revolutionizing the ad game? 🎯 Their unique approach not only increases user engagement but also enhances enjoyment! 🚀 By turning the passive experience of viewing ads into an interactive one, they're ensuring that both digital creators and users benefit. 💡 Say goodbye to boring ads and hello to a more engaging, profitable experience! 🎉 #AdGateMedia #RevolutionizingAds #InnovativeAds #DigitalMarketing #UserEngagement #ProfitableExperience

I read the a study by the Integral Ad Science and Neuro-Insight on #ctv Advertising so you don't have to, here is what I found. It's all about tone and context preferably combined well. In a solid study by Integral Ad Science (IAS) in collaboration with our friends a Neuro-Insight, some interesting findings have emerged about the power of context matching and ad repetition in connected TV (CTV) advertising. Analysing brain activity of participants, the study reveals: 🎵 Ads matching the tone and context of CTV content significantly enhance brand impact, with increases of +14% for tone, +39% for context, and a remarkable +49% when both align. 😎 Interestingly, while ad repetition tends to diminish viewer interest over time, strategic alignment with content can mitigate this, maximising impact even at higher frequencies. 👁 interesting insight: beyond three repetitions, ad effectiveness drops sharply, highlighting the importance of capping frequency to maintain engagement. This research shows the evolving landscape of CTV advertising, a shares with us the need for advertisers to leverage tone and context, as it can help to connect more deeply with audiences. As our industry moves towards more scattered, and with that potentially more nuanced ad placements, these insights can help us to make a more engaging and memorable viewing experience. With would be good for both advertiser and the viewer. #CTVAdvertising #BrandImpact #DigitalMarketing

Why every digital agency owner should leverage OTT/CTV: 1. High viewer engagement rates 2. Precision-targeted marketing 3. Measurable return on investment 4. Cost-effective advertising platform 5. Captivating customer experiences Best case, you skyrocket your client's reach, engagement, and ultimately, sales conversion rates. Worst case, you still gain valuable insights about your audience's behavior, preferences, and content consumption habits. That's a win-win. So, are you ready to integrate OTT/CTV into your digital marketing strategy and optimize your client's return on investment? #DigitalMarketing #OTT #CTV #Advertising #FullForceAds

We created this Set of Coasters for Adsolut Media - an AdTech platform for Digital Media Advertising having their core product as PLAYSTREAM. The Coaster set interlocks like a puzzle piece. Each piece showcases a distinct aspect of Adsolut Media's brand identity. As users assemble the puzzle, they create a functional set of coasters and build a comprehensive picture of what ADSOLUT Media stands for. This interactive experience fosters engagement and leaves a lasting impression for ADSOLUT. #CorporateGifts  #IndustrySpecific #GiftingInnovation #IndieGoodGifts #BusinessGifts #CorporateGiftingIdeas #EmployeeRecognition #CorporatePresents #CorporateGiftBaskets

Do you ever have an ad experience that serves as a good reminder why you can’t just let media run on autopilot? I was streaming a show from my phone last night when I was served the same ad I have seen no less than 30 times over the last month within this app, followed by an ad that asked me to scan a QR code… using the device I was watching on! It was clear that these advertisers either aren’t considering the user experience from a frequency or contextual standpoint or they're not holding their media partners accountable to delivering smart, impactful campaigns. Either way, this approach to media management without a doubt contributes ineffective or wasted ad spend, which no brand can afford. What's an ad experience you've had that served as a similar reminder?

How can advertisers improve the quality of ad experiences for viewers? (Download) The FreeWheel Viewer Experience Lab partnered with MediaScience to produce a report that explore what factors contribute to a low-quality ad experience. The report found that it was not the presence of ads themselves, but rather poor ad experiences that bother viewers and lessen program, ad, and brand quality. Read the report for recommendations on how to boost experience quality. https://lnkd.in/gJ3GfmWJ

Embrace contextual targeting! Learn more by watching our webinar with Kochava on demand.

Get ready for Advertising Week New York 2024! Join us on October 7 - 10 as we explore new trends in video monetization. Harmonic's Jean Macher will be there on October 7 - 8 to connect and discuss ad tech innovations like real-time targeted ads and new split-screen ad formats. See you! 👋 #AdvertisingWeekNY #VideoStreaming #AdTech #Advertising #Monetization

We're thrilled to showcase Synamedia's cutting-edge ad insertion solutions at this year's IBC, designed to revolutionize the way you think about advertising in the media space. 🌟 In a world where viewers demand seamless experiences, we're solving the most pressing challenges our customers face: ✅ Flawless Ad Playback: No more glitches or buffering. Our advanced technology ensures that ads play smoothly, keeping your audience engaged and your brand's reputation intact. ✅ Unmatched Scalability: Whether you're broadcasting to millions or just a niche audience, our solutions scale effortlessly to meet your needs, ensuring consistent performance every time. ✅ Low Latency, High Impact: Time is money, and delays are costly. With Synamedia, latency is a thing of the past, allowing for enabling lower ad workflow latency that capture your audience's attention precisely when it matters most. ✅ Personalized Ad Experiences: Increase engagement by delivering ads that resonate. Our ad insertion technology personalizes content for each viewer, driving higher engagement and conversion rates. Join us at IBC 2024 to see how we're pushing the boundaries of what's possible in ad technology. 💡 #IBC2024 #Synamedia #AdTech #Advertising #DigitalTransformation #AdPersonalization