Future Wine Marketing’s Post

Why isn't there an Indian fast-food brand on the global stage? Where are the biryanis, pav bhajis, kachoris, paneer tikkas, misal pavs, or jalebis on the global fast-food map? Why haven't Indian companies managed to build world-class brands in this space? I understand that in certain industries, India's per capita income might limit large-scale growth. But when it comes to food, we've always had immense potential. People love their fast food and are willing to spend a little extra for quality. While companies like Haldiram's have seen success, they're primarily focused on the restaurant model, offering a broad variety of dishes, rather than scaling up in a fast-food format. Is it a lack of brand-building expertise and communication strategy in our culture? Or have we simply accepted the dominance of American and European brands? Are we too focused on short-term profits, neglecting the potential of long-term brand-building? I’m optimistic that an Indian fast-food brand can break through and scale new heights globally. We don't need deep tech innovation here—just solid application of economies of scale, paired with smart brand-building. #Branding #BrandMarketing #FastFood Image credit: Wealth

🧐🇮🇳🍷 What to watch out for in India's wine and spirits market 1. Rapid Growth and Premiumization: The Indian alcobev sector is expected to reach $64 billion by 2030, indicating rapid growth driven by rising incomes, urbanization, increased access, and a shift towards premium beverages among younger consumers [1]. 2. Local Single Malt Whisky Brands Rising: Indian distilleries are successfully launching single malt whiskies like Amrut, Indri, and Paul John, meeting domestic pride for locally manufactured products, and gaining global recognition [25][30]. 3. Craft Spirits and Experiential Events: Events like the The Vault Festival in Mumbai are showcasing over 60 labels of craft spirits, highlighting the increasing consumer interest in unique and high-quality spirits, including craft gins and Indian single malts [10]. 4. Global Market Influence and Digital Transition: While mature markets like France, Italy, and the US are facing structural volume declines, the Asia Pacific region, including India, shows promise, especially with younger drinkers who prefer premium imports. The engagement of these consumers is also shaping through digital channels and experiential marketing [29]. 5. Threats and Opportunities from Climate Change and E-commerce: Climate change poses a significant threat to wine production, pushing for sustainable practices. Meanwhile, e-commerce, despite slowing, is a crucial channel for growth, suggesting that adapting to online sales platforms could be advantageous for Indian wine and spirits brands [29]. 💡 Dig deeper and explore new perspectives on India's markets: https://lnkd.in/dNpSwR59 #india #finance #deals #wines #climatechange

As Indian consumers increasingly embrace multi-options of fresh and exotic cuisines, a growing market for unique flavours and culinary experiences has emerged. Homegrown entrepreneurs, recognizing this lucrative opportunity, are poised to capitalize on a sector projected to reach $68 billion by 2030, according to Inc42. Anuga Select India 2024 has become a focal point for these visionary businesses, many of whom are planning their visit to explore the latest innovations and forge strategic partnerships to meet their evolving procurement needs. Will you be joining this vibrant gathering of industry leaders and innovators? Don't miss your chance to be part of the culinary revolution that is shaping the future of the Indian food landscape. Plan your visit today:https://lnkd.in/dU2W3AKw... Happilo Storia Foods and Beverages Plix iD Fresh Food (India) Pvt. Ltd. Wellbeing Nutrition Licious Chaayos The Whole Truth Foods Source - https://shorturl.at/Mkw5w #WeAreAnuga #AnugaSelect #FoodAndBeverage #B2BExpo

The current population of India is 1.455,591.095 (Worldometer's elaboration of the latest United Nations data). Amazing. 1st most populated country since 2023. (World 7.9 billion people) You may be surprised to know that India’s wine consumption is increasing and according to recent statistics, there are now 10 million Indians who drink wine regularly. The wine consumption rate increased in India by 29% in 2022 alone. Furthermore, according to an India Wine Insider (IWI) report, India’s wine market is now estimated to be valued at $238 million. Barcos Wines was in India at ProWein Mumbai, November 8 - 9 to explore this enormous market. With 2 brands already available in India, the next steps are consolidate the sales and open more distribution.

Indian consumers to brands: Pay heed to Charles Darwin for brand building Indian consumers know how to keep brands on their toes. Just when brands feel they have consumer need figured out, consumers surprise with behaviour change. Enduring brands know that as far as consumer behaviour is concerned, change is the only constant. They last because they adapt to evolving consumer needs. Stumbled upon a recent news article on Indian consumers' changing preference in beers which reinforces these learnings. Sample this: Beer, for long, considered a mass beverage is witnessing growth in the premium segment. Multiple beer startups selling premium labels have sprung up to cater to this evolving need. A common stereotype is that consumers in Punjab prefer strong beers. However, brands like Bira are unlocking new growth avenues in these markets by catering to the increasing demand for milder & flavourful beers. Consumers are loud & clear. Their preferences change and brands need to keep pace with it. And brands that will win in such a dynamic world are the ones that will show agility in adapting to those changes. Charles Darwin figured this out long back. “It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change.” Link to the news article: https://lnkd.in/gWEhruF3 #ConsumerInsight #BrandBuilding

Why is there no Indian fast-food or brand on this list? No paratha, no idli, no samosa, dosa, vada pav or chole bhature. Why have Indian companies struggled to build world-class brands? I understand that in certain categories, India's per capita income may not support large-scale growth. However, in food, we've always had the potential. People love their fast food and are willing to spend a little extra for it. Haldiram Snacks Pvt.Ltd. has achieved some success, but it's primarily focused on the restaurant category, offering a wide variety of dishes. Is this due to a lack of brand-building expertise and communication strategy in our culture, or do we simply accept the dominance of American and European brands? Or are we too focused on short-term gains, neglecting long-term brand building? I am optimistic and would love to see an Indian fast food brand scale new heights. There's no need for deep tech innovation here, just applying the principles of economies of scale with great brand building. #Branding #BrandMatketing #FastFood Image credit : Wealth

🌟 Fizz and Fun: How Imported FMCG Products are Shaking Up the Indian Market! 🌟 🍇 Grape Expectations 🍇 Move over, orange! There's a new flavor in town, and it's G-R-A-P-E! Ever tried Fanta Grape? This fizzy delight from abroad is making waves in India, and it’s a game-changer for all the adventurous taste buds out there. 📈 Market Dynamics: India's love for unique and international flavors is bubbling over! The demand for imported FMCG (Fast-Moving Consumer Goods) is growing faster than you can say "carbonation." Urbanites, especially the young and the restless, are all in for a global taste journey. 💡Why Imported FMCG Products Are So Poppin’: 1. Diverse Preferences: India’s palate is as diverse as its culture. We’re always up for trying something new and exotic. 2. Premium Appeal: Imported goodies have that extra zing of being premium. Who doesn’t love a bit of luxury in a can? 3. Urbanization and E-commerce: The city lights and the online shopping sprees are bringing global flavors right to our doorstep. 🚀 Fizzing Opportunities and Challenges: While the market for imported FMCG is sparkling, it’s not without its bubbles: - Regulatory Compliance: Making sure these products meet Indian food safety and labeling standards is crucial. - Price Sensitivity: Those import duties and shipping costs can be a buzzkill. Balancing them with competitive pricing is key. - Supply Chain Management: Efficiently managing the logistics of importing, warehousing, and distributing these products is a must. 🌟 Conclusion: The rising popularity of products like this imported Fanta Grape is proof that international brands can find a sweet spot in the Indian market. The unique grape flavor offers a refreshing twist from the traditional orange, catering to the adventurous palate of Indian consumers. It’s an exciting time for both consumers and businesses, as the global and local blend seamlessly to create a vibrant and dynamic marketplace. #FMCG #ImportedGoods #IndiaMarket #GlobalTrends #ConsumerBehavior #FantaGrape #Beverages #Marketing

🇺🇸🍷👉🇮🇳 How should US winemakers think about the Indian market? Given the information provided, here's how US winemakers should think about the Indian market: 1. Recognize the significant growth potential due to rising incomes, urbanization, increased access, premiumization, and younger consumers interested in alcoholic beverages. The alcobev sector in India is projected to reach $64 billion by 2030, having already contributed 2% to India's GDP, highlighting an expanding market with increasing consumer spending power [12]. 2. Understand the evolving preferences of Indian consumers, potentially driven by a young demographic that may be open to trying new premium and international wine products. The global trend shows a shift towards premiumization and a preference for quality over quantity [15]. 3. Consider leveraging digital platforms and e-commerce for marketing and sales, given the global trend towards online wine purchases and the importance of the digital age in reshaping how consumers access information about wine [15]. 4. Emphasize sustainability and quality, aligning with global wine industry trends. Highlighting sustainable winemaking practices could appeal to environmentally conscious consumers in India, particularly as awareness and demand for ethical and eco-friendly products grow [15]. 5. Navigate the regulatory environment carefully and build strong local partnerships to facilitate entry into the market. The ISWAI report urges the Indian government to remove entry barriers, indicating the challenges foreign alcoholic beverage companies may face. Establishing local partnerships could help navigate these regulatory challenges and better understand the market [12]. Given the complexity and diversity of the Indian market, US winemakers should adopt a strategic and informed approach to entering and expanding within the country, considering the cultural nuances, consumer preferences, and regulatory landscape. 👉 Read more here: https://lnkd.in/d77w2_YQ #winery #winemaking #wineindustry #performance #marketing

Musings of Masala Man: Insights and Lessons in the Retail Spice Sector In the market of spices, one man embarked on a journey that would redefine his career and leave an indelible mark on the industry. Meet Adesh Kumar Aggarwal, affectionately known as the “Masala Man,” whose odyssey into the world of spices offers a rich storybook of insights and lessons in how the retail spice sector works. From figuring out what spices people like in different regions to coming up with new and clever ways to sell them, Adesh’s voyage illuminates the complexities and opportunities inherent in the spice trade. Let’s dive in and learn more about the Masala Man’s experiences and what they teach us about the spice market in India. 𝐓𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞, 𝐜𝐥𝐢𝐜𝐤 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐛𝐞𝐥𝐨𝐰 :  https://lnkd.in/gk2S6jBQ Reliance Retail India Food Forum | IMAGES Group #BusinessOfFood #CulinaryCommerce #FoodService #FoodGrocery #ECommerce #GroceryRetail #HoReCa #FoodTechnology #Sustainability #Innovation #Supplychain #FoodIndustryNews #FoodBusinessUpdates

Discover how the Indian coffee market is brewing a revolution! From evolving tastes to innovative café experiences, the preferences of young drinkers are reshaping the landscape. Curious about the trends and brands leading this change? Dive into our case study and explore the future of coffee in India! #CoffeeCulture #MarketTrends #CaseStudy #Globalinfluence #Trends