Future Wine Marketing’s Post

🚨🍷🧐 key takeaways from this week's news for winemakers 1. The 2022 vintage in the northern Rhône showcased pure, elegant, and lively wines despite expectations of dry tannins and high alcohol due to a hot and dry year, presenting an opportunity for those in the region or looking to produce similar wine profiles [1]. 2. Global trends indicate structural volume declines in mature wine markets like France, Italy, and the US, highlighting the need for winemakers to focus on resilience and opportunities in emerging markets, particularly in the Asia Pacific, and to engage younger generations like Millennials and Gen Z through lighter alcohol consumption and alternative beverages [3]. 3. The discussion around potential changes to liquor labels by the Alcohol and Tobacco Tax and Trade Bureau underlines the importance of transparency in ingredient labeling, which could benefit smaller wineries by providing consumers with clearer information, possibly impacting branding and marketing strategies [4]. 4. The impact of climate change on viticulture, as evidenced by the significant crop yield reduction in British Columbia and the threat of fungal diseases in New Zealand, necessitates a shift towards sustainable practices, innovative management strategies, and possibly the consideration of insurance or risk mitigation measures [6][10]. 5. Mechanization in the wine industry is being embraced as a solution to challenges like rising labor costs and workforce shortages, suggesting a trend towards investment in technology and specialized equipment to increase efficiency, reduce manual labor, and potentially innovate production processes [13]. 👉 Read more here: https://lnkd.in/d82PY_sy #winery #winemaking #wineindustry

💡 - "Understanding how traditional premium wines and new wine-based beverages can coexist under one regulatory framework is essential for the wine industry’s future." 💡 - "Based on the current analysis of the wine sector, three key strategies can be pursued. The advantage is that these strategies are complementary and can be implemented together, depending on the grower, company, region, or country involved. These strategies are: 1 ▶ Fostering traditional consumption of more traditional wines. 2 ▶ Enhancing and promoting new types of wines and their communication to appeal to new consumers. 3 ▶ Reinventing the wine product to attract consumers who are further removed from traditional wines." 👏 Thank you for this research publication! - Simone Loose Rafael del Rey https://lnkd.in/ewftiXAA Hochschule Geisenheim University Meininger's International WEINWIRTSCHAFT Deutsches Weininstitut, The German Wine Institute i.e. Wines of Germany worldwide Deutscher Raiffeisenverband e.V. Baden-Württembergischer Genossenschaftsverband e.V. (BWGV) Deutscher Weinbauverband e.V. (DWV)

Winemakers are constantly trying to produce new and interesting wines that keep up with consumers’ maturing palates and changing preferences. Research conducted at the AWRI has shown the application of different winemaking techniques can produce very different aroma and flavour profiles in a finished wine or mitigate issues that can arise. Get involved – it’s your research. It’s your AWRI. https://bit.ly/awriresli 

The global wine market experienced significant changes in 2023, with vineyard areas declining, production reaching historic lows, and shifting consumer preferences due to economic pressures and climatic challenges. 🍷 For wine producers, brand ambassadors, and enthusiasts, understanding these trends is essential. The future of the wine industry depends on adapting to these evolving dynamics. Learn more about the latest trends and what they mean for the market: https://lnkd.in/eydshPft #WineIndustry #GlobalWineTrends #WineMarketAnalysis

Winemakers are constantly trying to produce new and interesting wines that keep up with consumers’ maturing palates and changing preferences. Research conducted at the AWRI has shown that different winemaking techniques can produce very different aroma and flavour profiles in a finished wine or mitigate potential issues. Get involved – it’s your research. It’s your AWRI. https://bit.ly/awriresli

📰 Breaking news in the world of wine investment: New reports suggest growing demand for rare and collectible wines, driving prices higher. Stay ahead of the curve with our expert analysis! #WineNews #InvestmentUpdates #WineMarket

Explore 24 years of wine consumption trends among the top 10 wine producers worldwide. 🍷 See how preferences have evolved over time, with detailed insights into per capita consumption in liters. Cheers to the journey of wine through the decades! 🥂 #WineTrends #GlobalWineConsumption #WineIndustry #DataInsights #WineLovers

Winemakers are constantly trying to produce new and interesting wines that keep up with consumers’ maturing palates and changing preferences. Research conducted at the AWRI has shown the application of different winemaking techniques can produce very different aroma and flavour profiles in a finished wine or mitigate issues that can arise. Get involved – it’s your research. It’s your AWRI. https://bit.ly/awriresli 

🌍 Navigating the Shifting Global Wine Market in 2023 🍷 The global wine industry encountered numerous challenges in 2023, from a decline in vineyard surface areas to historic lows in production and shifts in consumption patterns. With rising costs, extreme weather conditions, and evolving consumer preferences, the market is undergoing significant changes that are impacting producers and consumers alike. Understanding these trends is essential for anyone in the wine industry, whether you’re involved in production, distribution, or marketing. While the landscape is challenging, it also presents opportunities for those who can adapt and innovate. Staying informed and flexible will be crucial in navigating this evolving market. https://lnkd.in/eydshPft #WineIndustry #GlobalTrends #WineMarket #BeADragon #InnovationInWine #WineBusiness